Community Values Start at Day Camp! Frost Valley YMCA 2016 Summer Day Camps
5 Ways To Get Found - YMCA Camps
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Transcript of 5 Ways To Get Found - YMCA Camps
5 Ways to Get Found: Improving your Online Presence
367 million websites 150,000 new urls every day
1. Optimize your website with keywords
2. Develop remarkable content
3. Claim Google Places and directory pages
4. Audit presence on camp websites and
directories
5. Advertise for free with Google Adwords
Optimize your website with keywords
How do search engines work?
Google Keyword Tool
Develop remarkable content
Blogs
• 65% of daily internet users read a blog • Companies that blog get 55% more web
traffic and 70% more leads than those that don’t
• Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all
Evergreen content
Exper6se, niche content
How to
• How to get your kids to eat healthy foods: secret strategies from camp counselors
• How to build the ultimate camp fire: learn the Camp Pinewood method
Lists
• 10 games from summer camp your whole family will want to play
• Top 5 ways to explore nature with your child, without leaving the backyard
Social media and e-‐mail
• Wondering how to beat the winter blues? Check out 5 ways to keep your family ac6ve this winter.
Interes6ng Ar6cle
• 5 Ways to keep your family ac6ve this winter
Program Page
• Link to Winter Camp program page
Group Exercise
• Select a camp program area (summer camp, day camp, winter camp, teen camp, group retreats, etc.)
• Brainstorm 10 keywords
• Write 5 headlines
Claim Google Places and directory pages
Bing
Audit presence on camp websites and directories
Online Audit
Where do you advertise online?
Was it successful?
Did you measure traffic?
Advertise for free with Google Adwords
How to apply
1. Create gmail account for your Y
2. Complete online application at www.google.com/grants
3. After initial approval, log-in to your adwords account to set up.
4. Resubmit account for approval.
http://services.google.com/googlegrants/accountcreation?hl=en_CA
Ads
Ad Group
Campaign Camp
Overnight Day
location
keywords
test ads
1. Optimize your website with keywords
2. Develop remarkable content
3. Claim Google Places and directory pages
4. Audit presence on camp websites and
directories
5. Advertise for free with a Google Adwords
Thank you! Let’s stay connected! • linkedin.com/in/jennykruse • [email protected] • 312.932.1335