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Presenter: Rachel Eichen
Novare Library Services
Quick Poll
Agenda
What is Tumblr? Working with Tumblr Professional Development Your Library on Tumblr Interacting on Tumblr
What is Tumblr?
Let’s you “effortlessly share anything” Microblogging – less is more Post text, quotes, links, videos, etc. Find blogs based on interests/tags Comments rare, reblogs common
How popular is Tumblr?
Source: http://mashable.com/2011/11/14/tumblr-infographic/
How popular is Tumblr?
Source: http://mashable.com/2011/11/14/tumblr-infographic/
38,000 posts per minute 46.2 million blogs
Why is Tumblr so Popular? Easy to find similar blogs Easy to share & make posts Easy to track Integration with Facebook & Twitter
Easy to create an Account
Easy to create an Account
Let’s Start Posting!
Making Posts Dashboard Add posts (with tags!) Reblog or like a post See who liked &
reblogged
Tags & Blogs Find people to follow Use tags to find info Track important tags
Professional Development Reading Find/Share infographics Keep up with trends (using tags)
Interact with Authors
Librarian Humor
Library Uses
Share photos Promote upcoming events Promote community Make announcements
See: NYPL, Chicago Public Library, National Archives
Promote Your Collection
Promote Reading
Interact With Your Audience!
Personalize Your Tumblr
Make Your Tumblr Engaging Ask specific questions Ask me anything Customize your layout Title & Description
Tumblr Tips
Tag – or who else will find it? Remember your audience Analyze reblogs, likes, followers & adjust Space postings Set up your library’s profile – and tie it to other
social media If you have a blog, have them work together
Any Tumblr Blogs You Follow?
The Future Customized groups? Better ways to find
posts? Advertising? Tumblr vs. Twitter
Any questions?