All About Me: My Postcard
Trish Budd’s Personal Brand
GOAL
• My goal is actually my biggest obstacle. I want to establish myself and put myself out into the social media world. By doing this and creating a personal brand, I’m allowing others to see what I have to offer to the PR industry.
• I want to create a brand that incorporates my personal interests and values as well as my skills that will aide in my career development.
ABOUT MY BRAND
• I want to combine my passion for adventure and travelling with my interest in Public Relations. I want to integrate my sense of adventure into how I approach my career in PR. I want to explore many different avenues before I get settled in one area.
• I want to dive into the PR world with an open mind, full of optimism and confidence and ready for anything!
Measurable Objectives
• Awareness: Research and learn about other social media applications to potentially utilize to further develop my brand.
• Behavioural: Increase number of social media contacts and applications by 50% by the end of the semester.
• Attitudinal: Position myself as an aspiring PR practitioner who is confident and open minded.
Last Five Facebook Updates: KEY WORDS
PERSONAL SWOT
• Strengths: My ambition. I work really hard at everything and always give 100%
• Weaknesses: Risk Taking. I take risks in my everyday life but I need to use my brand to think outside the box and get creative in both my educational and professional worlds.
• Opportunities: Being a Humber PR student allows me to network and connect with others who share my interests.
• Threats: Waiting too long to make stuff happen and having it taken away before I get the chance
CRITICAL PATHAreas to improve November
2009December 2009
January 2010 February 2010
Twitter Increase number of re-tweets by 10%
Make a twitter for my blog
100 Followers! Re-evaluation process
Professional Organizations
Join IABC and CPRS
Attend Events and begin networking
Join Protégé program and make connections
Re-evaluation process
Blog Establish an overall blog theme
Increase number of comments by commenting on other blogs and increasing number of links
Add 2 posts a week
Re-evaluation process
Strategies
• To increase my online presence through applications including Twitter, Facebook and Ning to connect with like-minded people who reflect my brand
• Build and establish relationships with industry professionals through social media and in person at networking events
TACTICS
• Measure followers/following on Twitter every week and add a new person/organization every week.
• Attend both IABC and CPRS student networking events
• Volunteer at any opportunity that reflects my brand
• Re- do my blog to align it with my personal brand
Channels
• Facebook: connects with friends from all areas of my life.
• Twitter: use twitter to connect with industry professionals and build my brand
• Ning: connects me with my classmates, professors and mentors
• Blogger/Blogspot: the URL for my blog• Youtube: uploaded social media application
assignment• Slide Share: a useful tool for sharing presentations
THE END
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