Download - Pricing Your Interactive Advertising

RAB Radio Training AcademyRAB Radio Training AcademyFor technical assistance call RAB Member Response at 1-800-232-3131

For audio, dial into the conference center:1-800-244-2500 toll-free anywhere in the USA(1-212-786-7191 outside the USA, tolls apply)PIN code: 550122#

Toggle between FULL SCREEN and window by touching F5

MUTE and UNMUTE your phone line by touching *1

Audio may be recorded… for “training purposes.”

Pricing YourInteractive Advertising

Run it up the flag pole and see if anybody salutes!

John PotterVP/Director Radio Training [email protected]

RAB Radio Training Academy

1. Available local online revenue

2. Who is getting it3. The difference between

National and Local sales4. The pricing models5. Recommendations on how

to price your Interactive advertising

6. Variables based on ad product

Here’s What We’ll Cover

Pricing Interactive


• Word ads• Preferred placement• Bid pricing• Google’s AdSense

and Audio Ads

Search

Pricing Interactive


Bid Pricing

• Google, Yahoo, others• Search and display• Advertiser submits bid on

CPM, CPC, CPA… • Highest bid ad runs or

word ad is displayed

Pricing Interactive


Example

• Newspaper is selling at $20 CPM

• You have 100,000 page views per month

• You sell a display ad (banner ad) that will display on every other page

• That’s 50,000 impressions per month

• $20 X 50 = $1,000 per month

Pricing Interactive


Questions?


Tuesday, 3/25 Co-op Funding 101 (including Internet co-op)

Thursday, 3/27 Written Proposals That Close!

Tuesday, 4/1 Classified Intelligence – Positioning Radio For Classified Revenues

UPCOMING RAB WEBINARS

RAB Radio Training AcademyRAB Radio Training Academy

Pricing YourInteractive Advertising

Run it up the flag pole and see if anybody salutes!

Consumer Marketing

John PotterVP/Director Radio Training [email protected]