Pricing Your Interactive Advertising

8
RAB Radio Training Academy RAB Radio Training Academy For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 MUTE and UNMUTE your phone line by touching *1 Pricing Your Interactive Advertising Run it up the flag pole and see if anybody salutes! John Potter VP/Director Radio Training Academy [email protected]

description

For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 - PowerPoint PPT Presentation

Transcript of Pricing Your Interactive Advertising

Page 1: Pricing Your Interactive Advertising

RAB Radio Training AcademyRAB Radio Training AcademyFor technical assistance call RAB Member Response at 1-800-232-3131

For audio, dial into the conference center:1-800-244-2500 toll-free anywhere in the USA(1-212-786-7191 outside the USA, tolls apply)PIN code: 550122#

Toggle between FULL SCREEN and window by touching F5

MUTE and UNMUTE your phone line by touching *1

Audio may be recorded… for “training purposes.”

Pricing YourInteractive Advertising

Run it up the flag pole and see if anybody salutes!

John PotterVP/Director Radio Training [email protected]

Page 2: Pricing Your Interactive Advertising

RAB Radio Training Academy

1. Available local online revenue

2. Who is getting it3. The difference between

National and Local sales4. The pricing models5. Recommendations on how

to price your Interactive advertising

6. Variables based on ad product

Here’s What We’ll Cover

Pricing Interactive

Page 3: Pricing Your Interactive Advertising

RAB Radio Training Academy

• Word ads• Preferred placement• Bid pricing• Google’s AdSense

and Audio Ads

Search

Pricing Interactive

Page 4: Pricing Your Interactive Advertising

RAB Radio Training Academy

Bid Pricing

• Google, Yahoo, others• Search and display• Advertiser submits bid on

CPM, CPC, CPA… • Highest bid ad runs or

word ad is displayed

Pricing Interactive

Page 5: Pricing Your Interactive Advertising

RAB Radio Training Academy

Example

• Newspaper is selling at $20 CPM

• You have 100,000 page views per month

• You sell a display ad (banner ad) that will display on every other page

• That’s 50,000 impressions per month

• $20 X 50 = $1,000 per month

Pricing Interactive

Page 6: Pricing Your Interactive Advertising

RAB Radio Training Academy

Questions?

Page 7: Pricing Your Interactive Advertising

RAB Radio Training Academy

Tuesday, 3/25 Co-op Funding 101 (including Internet co-op)

Thursday, 3/27 Written Proposals That Close!

Tuesday, 4/1 Classified Intelligence – Positioning Radio For Classified Revenues

UPCOMING RAB WEBINARS

Page 8: Pricing Your Interactive Advertising

RAB Radio Training AcademyRAB Radio Training Academy

Pricing YourInteractive Advertising

Run it up the flag pole and see if anybody salutes!

Consumer Marketing

John PotterVP/Director Radio Training [email protected]