Pricing Your Interactive Advertising

Click here to load reader

download Pricing Your Interactive Advertising

of 8

  • date post

    22-Feb-2016
  • Category

    Documents

  • view

    24
  • download

    0

Embed Size (px)

description

For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 - PowerPoint PPT Presentation

Transcript of Pricing Your Interactive Advertising

Prospecting

For technical assistance call RAB Member Response at 1-800-232-3131For audio, dial into the conference center:1-800-244-2500 toll-free anywhere in the USA(1-212-786-7191 outside the USA, tolls apply)PIN code: 550122#Toggle between FULL SCREEN and window by touching F5MUTE and UNMUTE your phone line by touching *1Audio may be recorded for training purposes.

Pricing YourInteractive AdvertisingRun it up the flag pole and see if anybody salutes!

John PotterVP/Director Radio Training [email protected] Radio Training AcademyRAB Radio Training Academy1Available local online revenueWho is getting itThe difference between National and Local salesThe pricing modelsRecommendations on how to price your Interactive advertisingVariables based on ad product

Heres What Well Cover

Pricing InteractiveRAB Radio Training AcademyPoll #1We have a station site, but are not selling advertising on itWe are selling only banner ads on our websiteWe are selling banner ads, streaming, podcasts and other featuresSomething other for us Open the phone lines and Ill tell you.Our stations stage of InteractiveRAB Radio Training Academy

Word adsPreferred placementBid pricingGoogles AdSense and Audio Ads

Search

Pricing InteractiveRAB Radio Training AcademyPoll #2We have a national ad rep and/or corporate sales staff selling advertising on our website in addition to our local staffWe have only a National and/or corporate staff sellingWe are only selling LocallyWe are not selling our website at allWe have something different. Open the phone lines and Ill tell you.For our station Interactive effortsRAB Radio Training Academy

Bid PricingGoogle, Yahoo, othersSearch and displayAdvertiser submits bid on CPM, CPC, CPA Highest bid ad runs or word ad is displayed

Pricing InteractiveRAB Radio Training AcademyPoll #3Our station is participating in Google ad programsOur station is NOT participating with GoogleI dont know if we are or notI know , but if I told you Id have to kill youGoogle AdSense or Audio AdsRAB Radio Training AcademyExampleNewspaper is selling at $20 CPMYou have 100,000 page views per monthYou sell a display ad (banner ad) that will display on every other pageThats 50,000 impressions per month$20 X 50 = $1,000 per month

Pricing InteractiveRAB Radio Training Academy

Questions?

RAB Radio Training Academy

Tuesday, 3/25 Co-op Funding 101 (including Internet co-op)Thursday, 3/27 Written Proposals That Close!Tuesday, 4/1Classified Intelligence Positioning Radio For Classified Revenues

UPCOMING RAB WEBINARSRAB Radio Training AcademyPricing YourInteractive AdvertisingRun it up the flag pole and see if anybody salutes!

Consumer Marketing

John PotterVP/Director Radio Training [email protected] Radio Training AcademyRAB Radio Training Academy11