Interactive Paper & Magazine Advertising

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But, you do know how expensive your advert is. Well, I hope you do! We have the answer to ALL these questions! OK guys give him a break. I am sure he knows these ones. Do you know or understand how your readers interact with your content? Good questions. Never thought of them! Do you know what your viewers are interested in or how interested they are? OK, let me explore what you know and what you do not know! If you knew the answers to all those questions how much easier would it be to manage your business? How much more profitable would it be? And what changes might you make to your advertising? Do you know what happens to your magazine or newspaper adverts after they have gone to print? Good bye! Do you know who reads your adverts, how long they spend on them, who they share them with or where they come from? hmmm! Let me think. No, I don't know. That's another thing you don't know. Isn't it? Do you understand your prospects real engagement with your adverts? How do you gauge their interest? No, I don't. Should I? YOU DON'T KNOW? You don't really know who your prospective customers are? IT'S GETTING WORSE! You mean you don't know what they are really interested in? You have no idea! Have you? Welcome To Interactive Paper & Newspaper Advertising! How can Interactive Advertising help me? What does it do? How does it work? Click here to enjoy our interactive slideshow. Let's See a Few Examples! Let's See a Few Examples! Copyright © 2016 VEYANA Design Studio O Of f c co ou ur rs se e y yo ou u d do o. . S So o T TH HI IN NK K B BE EF FO OR RE E Y YO OU U A Ad dv ve er rt ti is se e! ! Y Y O O U U A A D D V V E E R R T T I I S S E E ? ? It transforms your paper or magazine adverts and makes them interactive. Not simply interactive but with lots more content like text, video and audio. You cannot possibly do that in a paper advert. Or can you? Would you like us to show you everything that happens to your adverts? Things like: - When it was seen - Where it was seen - country and city - When (date and time) your viewers engaged with your advert - Your viewers' demographics - Which part of your advert has been seen the most or the least - How your viewers interact with your content - What your viewers are interested in or exactly how interested they are - How long your viewer spent engaging with your ad content - How long your viewer spent engaging with different parts of your advert - Have your viewers just hovered over your content or actually clicked on your content - When to reach out and what to talk about, so you can take the right action and keep your deals moving forward - Dynamic updates to your adverts In a Nutshell: Leave YOUR competition behind! We know when people read our adverts. In fact we know you have reached this point! What we don't know is if you are deciding to stay ahead of your competition. Go on! YOU CAN'T LOSE. But we'd be very surprised if you didn't because we know how much you stand to gain. Get Started NOW Interactive Paper Advertising 1) Two-way communication channel 2) Highly active and maximised consumer engagement 3) Provides informative and useable marketing data 4) Offers greater understanding of your customers' interests 5) Provides data on consumer buying behaviour 6) Provides deeper levels of detail and insight into your products and services 7) Offers a very high potential to increase your sales conversion 8) Increased Return On Investment 9) No distracting random or competitor advertising 10) Highly focused on your products and services 11) Allows your advert to go viral using social media sharing 12) Highly measurable performance 13) Provides opportunities to perform split and A/B testing 14) Collect more leads using embedded opt-in forms 15) Provides multiple call-to-action buttons throughout your advert 16) INSTANT UPDATES TO YOUR ADVERTS even after print and distribution. 1) Only provides one-way communication 2) Does not provide consumer engagement 3) Does not provide any marketing data 4) The bigger the advert the more expensive 5) Always fighting for attention 6) Updates to your adverts cannot be applied until the next print run 7) Market reach of your advert is restricted to the: - distribution area, - number of copies distributed, - and the readership. Static Paper Advertising No. What happens to my adverts? Get Started NOW You do not know what happens to your advert after it goes to print. You do not know how long people spend on your advert. You do not know who reads your advert. You do not know what your readers are interested in. You do not understand your prospects engagement with your advert. You do not know how your readers interact with your content. You do not know if your advert has even been seen by anyone. You do not know where your readers come from. I mean after they've gone to print and you cannot do anything more about them. They've GONE! WHY NOT? You Don't Know? This is a 'work in progress' interactive image. Do keep checking it to see for yourself how we update our images even after they have gone to print. Cool, isn't it? OK! I'm almost sold. But what does interactive advertising offer that paper advertising does not?

Transcript of Interactive Paper & Magazine Advertising

Page 1: Interactive Paper & Magazine Advertising

But, you do know how expensive your advert is. Well, I hope you do!

We have the answer to ALL these questions!

OK guys give him a break.I am sure he knows these ones.

Do you know or understand how your readers interact with your content?

Good questions.Never thought of them!

Do you know what your viewers are interested in or how interested they are?

OK, let me explore what you know and what you do not know!

If you knew the answers to all those questions how much easier would it be to manage your business?

How much more profitable would it be?

And what changes might you make to your advertising?

Do you know what happens to your magazine or newspaper adverts after they have gone to print?

Good bye!

Do you know who reads your adverts, how long they spend on them, who they share them with or where they come from?

hmmm! Let me think. No, I don't know.

That's another thing you don't know. Isn't it?

Do you understand your prospects real engagement with your adverts? How do you gauge their interest?

No, I don't. Should I?

YOU DON'T KNOW?

You don't really know who your prospective customers are?

IT'S GETTING WORSE! You mean you don't know what they are really interested in?

You have no idea! Have you?

Welcome To Interactive

Paper&

NewspaperAdvertising!

How can Interactive Advertising help me? What

does it do? How does it work?

Click here to enjoy our interactive slideshow.

Let's See a Few Examples!Let's See a Few Examples!

Copyright © 2016 VEYANA Design Studio

OOff ccoouurrssee yyoouu ddoo..SSoo TTHHIINNKK BBEEFFOORREE

YYOOUU AAddvveerrttiissee!!

YYOOUU AADDVVEERRTTIISSEE??

It transforms your paper or magazine adverts and makes them interactive. Not simply interactive but with lots more content like text, video and audio. You cannot possibly do that in a paper advert. Or can you?

Would you like us to show you everything that happens to your adverts?

Things like:

- When it was seen- Where it was seen - country and city- When (date and time) your viewers engaged with your advert- Your viewers' demographics- Which part of your advert has been seen the most or the least- How your viewers interact with your content- What your viewers are interested in or exactly how interested they are- How long your viewer spent engaging with your ad content- How long your viewer spent engaging with different parts of your advert- Have your viewers just hovered over your content or actually clicked on your content- When to reach out and what to talk about, so you can take the right action and keep your deals moving forward- Dynamic updates to your adverts

In a Nutshell:

Leave YOUR competition behind!

We know when people read our adverts. In fact we know you have reached this point!

What we don't know is if you are deciding to stay ahead of your competition.

Go on! YOU CAN'T LOSE.

But we'd be very surprised if you didn't because we know how much you stand to gain.

Get Started NOW

Interactive Paper Advertising1) Two-way communication channel2) Highly active and maximised consumer engagement3) Provides informative and useable marketing data4) Offers greater understanding of your customers' interests5) Provides data on consumer buying behaviour6) Provides deeper levels of detail and insight into your products and services7) Offers a very high potential to increase your sales conversion8) Increased Return On Investment9) No distracting random or competitor advertising10) Highly focused on your products and services11) Allows your advert to go viral using social media sharing12) Highly measurable performance13) Provides opportunities to perform split and A/B testing14) Collect more leads using embedded opt-in forms15) Provides multiple call-to-action buttons throughout your advert16) INSTANT UPDATES TO YOUR ADVERTS even after print and distribution.

1) Only provides one-way communication2) Does not provide consumer engagement3) Does not provide any marketing data4) The bigger the advert the more expensive5) Always fighting for attention6) Updates to your adverts cannot be applied until the next print run7) Market reach of your advert is restricted to the: - distribution area, - number of copies distributed, - and the readership.

Static Paper Advertising

No. What happens to my adverts?

Get Started NOW

You do not know what

happens to your advert

after it goes to print.

You do not know how long people spend on your advert.You do not know who

reads your advert.

You do not know what your readers are interested in.

You do not understand your

prospects engagement with

your advert.

You do not know how your readers interact with your content.

You do not know if your advert has even been seen by anyone.

You do not know

where your readers

come from.

I mean after they've gone to print and you cannot do anything more about them.

They've GONE!

WHY NOT?You Don't Know?

TThhiiss iiss aa ''wwoorrkk iinn pprrooggrreessss'' iinntteerraaccttiivvee

iimmaaggee.. DDoo kkeeeepp cchheecckkiinngg iitt ttoo sseeee ffoorr

yyoouurrsseellff hhooww wwee uuppddaattee oouurr iimmaaggeess eevveenn aafftteerr

tthheeyy hhaavvee ggoonnee ttoo pprriinntt.. CCooooll,, iissnn''tt iitt??

OK! I'm almost sold. But what does interactive advertising offer that

paper advertising does not?