Download - IT as a Utility Network+: Data design for personalisation - WSDM workshop 28 Feb, 2014, New York City, USA

IT as a Utility (ITaaU)

Personal propensity profile for risk: me and my digital aura

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Steve Brewer, Jeremy Frey

(University of Southampton) Data Design for Personalization: Current Challenges and Emerging Opportunities

WSDM 2014 28 February, 2014

IT as a Utility funded under Research Council UK's Digital Economy theme

The Digital Economy vision is of the transforma5onal impact of digital technologies on all aspects of life.

Personal propensity profile for risk: me and my digital aura

The following topics are covered in this proposal: •  Personaliza7on •  Intelligent User Interfaces •  Human Computer Interac7on •  Mobile Human Computer Interac7on •  Interac7on Design

Smart people living in smart connected cities: •  What is the digital economy? •  Utopia or dystopia? •  Connected communities: surveillance or care? •  Data is the commodity underpinning the digital economy

If data is the key commodity of the digital economy then what is the competency of the data? •  provenance and usability ? •  Unite researchers, service providers and policy makers

•  Businesses and consumers are using on-‐demand services

•  Provision, uptake and usability of apps and services Champion simple, usable and safe IT

•  perceived barriers that inhibit users?

opportunities for career development, sectoral knowledge transfer and access to short term skills for project development

The ITaaU method: •  Workshops, newsletters, •  pilot projects and secondments

Designers as mul7disciplinary communicators

Measuring risk appetite

How do we capture our appe7te for risk?

•  Goal for user is “feeling good!” Van Der Graaf –  hLp://smit.vub.ac.be/person/75/Shenja__van_der_Graaf

•  3D Informa7on Assurance model: Richardson –  (hLp://eprints.soton.ac.uk/355926/1.hasCoversheetVersion/Richardson.pdf)

•  Trust/risk models combined with design framework the future

Join the ITaaU Network+

•  Web: www.itutility.ac.uk

•  Mailing list: http://jiscmail.ac.uk/itutility •  Hashtag #itaaun

•  Twitter: SteveITaaU

•  Facebook page: http://www.facebook.com/ITutilityNetwork

•  Email: [email protected]

•  LinkedIn group: IT-as-Utility-Network