Download - Guest Blogging for Business

HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.

Part 2: Content Creation.How to Stand Out in Your

Industry with Guest Blogging

HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.

“It’s hard over time to make a commitment to putting your ideas out there, but it is one of the most powerful things you can do to establish your expertise.”

“ “Dorie Clark, HBR Contributor, Professor at Duke Fuqua & Marketing Strategist

WHAT IS GUEST BLOGGING?

WRITER WORKS FOR COMPANY OR IS INDEPENDENT

WRITER CONTRIBUTES CONTENT TO BLOGS OF OTHER

COMPANIES OR PUBLICATIONS

YOUI WANT

TO GUEST BLOG

WHY GUEST BLOGGING?

DRIVE TRAFFIC FROM BIO

BUILD LINKS & BYLINE

ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP PUBLICATIONS

ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP BRANDS

RICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS

ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP LEADERS

BUILD RELATIONSHIPS WITH...

EDITORS WRITERS CLIENTS

HOW DO I GUEST BLOG?

STEP 1:BECOME A CONSISTENT CONTRIBUTOR ON YOUR OWN BLOG

STEP 2:IDENTIFY RELEVANT TARGET BLOGS AND PUBLICATIONS TO PITCH

STEP 3:LOCATE AN EDITOR OR FOLLOW THEIR FORM/PROCESS

STEP 4:CRAFT A QUALITY PITCH

STEP 5:WRITE ARTICLES THAT MATCH THE BLOG’S AUDIENCE & YOUR OWN

Topics you know

and that your

audience like.

Publications whose audience might be recpetive to those topics

STEP 6:PROMOTE YOUR CONTENT ACROSS YOUR NETWORK

STEP 7:REPEAT. REPEAT. REPEAT.

REPEAT. REPEAT. REPEAT.

















REPEAT. REPEAT.

REPEAT. REPEAT.

REPEAT. REPEAT.

REPEAT. REPEAT.

REPEAT. REPEAT.

REPEAT. REPEAT.

EXAMPLES OF GUEST

BLOGGING SUCCESS!

EXAMPLE #1

EKATERINA WALTER CMO AT BRANDERATI; AUTHOR; SOCIAL MEDIA TRAILBLAZER;

FORMERLY SOCIAL MEDIA @ INTEL

WSJ BESTSELLER

EXAMPLE #2

LEO WIDRICH CO-FOUNDER & CMO OF BUFFER,

PROLIFIC GUEST BLOGGER

BUFFER ACQUIRED 100,000 USERS IN FIRST 9 MONTHS VIA GUEST BLOGGING (SOURCE: SEARCH ENGINE WATCH)

http://searchenginewatch.com/article/2194396/How-Guest-Posting-Propelled-One-Site-From-0-to-100000-Customers

EXAMPLE #3

49,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS IN GOOGLE A MONTH, THAT’S 588,264 CLICKS A YEAR.

(SOURCE: GOOGLE WEBMASTER TOOLS)

THANKS FOR LISTENING!ANY QUESTIONS?

!

@BRIANHONIGMAN!

[email protected]

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