Digital Purchase Journey

Saw the movie before purchasing81%

Considered purchasing the physical version

in living room

56%on TV

with others37%

62% Planned purchase81%

Did NOT compare Bought on computer

57%Bought at home

81% 64%

58%

85%Did NOT compare digital retailers

66%

41% 38%Saw Ads for

Played it ALONE

Considering buying

physical book

69% Played it Previously

Read on eReader or tablet

90%90%90%90%90%90%90%90%90% Played it AT HOME

77%77%77%77%77%77%77%77%77%

Planned purchase55%Did NOT buy anything else

at home

Digital version Physical version

SAW ADS FOR

Watched it

85%

Spent <10 minutesduring purchase63%

Heard the song

94%Listened on mobile device

Listened away from home

on a computer40%

Considered buying the physical version of the game

44%

Purchased

39%

digital retailers

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Digital version

Physical version

SAW ADS FOR

Digital Purchase Journey

Saw the movie before purchasing

81%

Considered purchasing the physical version

56%on TV

with others

at home

Watched it

85%

in living room

37% on a computer

40%

Purchased 39%