My Christmas Purchase Journey By Hannah Cooley

My Christmas Purchase JourneyPrepared for: M

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Present Reception is up 25% YoY

Projection based on no facts

Present Reception


The stakes are higher than ever


Audience First


M’s Interests● Herself

● Bravo

● Frivolous Things

● ~Beauty~

● Being Fecking Rude


But What Do I Know About Any of That?● Always thinking of others

● Only watch PBS

● Doesn’t place value in material things

● #nofilter

● Gracious

me

me

me

me

me


My Journey to Becoming a Betch

Open the Gift, You Betch


Ty Google

“Really sings”

Image Search


As Lindsey so elegantly put it, “this one should be called

“Dookie K”

Support


Pausing to let you know he was by my side every

step of my journey just FYI

Social


This was not helpful at all

Subject Matter Expert


How many months until I remember to cancel

this? TLDR the app does literally nothing

Final Decision


Copy Kylie

Done and done.


In two short years, this will all be yours. Tyga included.

Next Steps


Next Steps

Write Thank You Note

That’s it

Questions?

Just Kidding. No Questions, Please.

My Christmas Purchase Journey By Hannah Cooley

Marketing

Transcript of My Christmas Purchase Journey By Hannah Cooley