Digital Purchase Journey

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Digital Purchase Journey Saw the movie before purchasing 81% Considered purchasing the physical version in living room 56% on TV with others 37% 62% Planned purchase 81% Did NOT compare Bought on computer 57% Bought at home 81% 64% 58% 85% Did NOT compare digital retailers 66% 41% 38% Saw Ads for Played it ALONE Considering buying physical book 69% Played it Previously Read on eReader or tablet 90% 90% 90% 90% 90% 90% 90% 90% 90% Played it AT HOME 77% 77% 77% 77% 77% 77% 77% 77% 77% Planned purchase 55% Did NOT buy anything else at home Digital version Physical version SAW ADS FOR Watched it 85% Spent <10 minutes during purchase 63% Heard the song 94% Listened on mobile device Listened away from home on a computer 40% Considered buying the physical version of the game 44% Purchased 39% digital retailers See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling

description

The infographic depicts consumers&#x27; transition from physical media to digital media and how the purchase process has changed as a result.

Transcript of Digital Purchase Journey

Page 1: Digital Purchase Journey

Digital Purchase Journey

Saw the movie before purchasing81%

Considered purchasing the physical version

in living room

56%on TV

with others37%

62% Planned purchase81%

Did NOT compare Bought on computer

57%Bought at home

81% 64%

58%

85%Did NOT compare digital retailers

66%

41% 38%Saw Ads for

Played it ALONE

Considering buying

physical book

69% Played it Previously

Read on eReader or tablet

90%90%90%90%90%90%90%90%90% Played it AT HOME

77%77%77%77%77%77%77%77%77%

Planned purchase55%Did NOT buy anything else

at home

Digital version Physical version

SAW ADS FOR

Watched it

85%

Spent <10 minutesduring purchase63%

Heard the song

94%Listened on mobile device

Listened away from home

on a computer40%

Considered buying the physical version of the game

44%

Purchased

39%

digital retailers

See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling

Page 2: Digital Purchase Journey

Digital version

Physical version

SAW ADS FOR

Digital Purchase Journey

Saw the movie before purchasing

81%

Considered purchasing the physical version

56%on TV

with others

at home

Watched it

85%

in living room

37% on a computer

40%

Purchased 39%