Your Social Media Plan for Success! In 6 Easy Steps
-
Upload
creativemind-search-marketing -
Category
Business
-
view
1.604 -
download
1
description
Transcript of Your Social Media Plan for Success! In 6 Easy Steps
![Page 1: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/1.jpg)
YOUR SOCIAL MEDIA
PLAN FOR SUCCESS!IN 6 EASY STEPS
Presenter: Patti Fousek, President@PattiFousek on Twitter
![Page 2: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/2.jpg)
Who Are We?
2
Patti Fousek, President & Chief [email protected]/PattiFousekwww.cmsearchmarketing.com
Search Engine Optimization Social Media Coaching & Management Blog Consultation & Strategies Individual & Group Training
![Page 3: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/3.jpg)
3
![Page 4: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/4.jpg)
What is Social Media?
4
![Page 5: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/5.jpg)
Social Media Marketing
• Social Media Marketing (SMM) is the process of promoting your site or business through social media channels.
5
![Page 6: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/6.jpg)
SOCIAL MEDIA STRATEGY
6
In 6 easy steps
![Page 7: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/7.jpg)
Step 1: Map Your Plan
7
Rinse & Repeat
Define Goals
Listen
Share
Engage
![Page 8: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/8.jpg)
• Industry Expert• Local Expert• Increase Sales• Brand Awareness
What are your goals?
8
![Page 9: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/9.jpg)
Who is Your Audience?
9
Traits?
Behaviors?
Geogr
aphy?
Demogra
phics?
Commonalities?
![Page 10: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/10.jpg)
• What makes you unique?• Awards, certifications• Specialties, niche• What’s your image?
What’s Your Message?
10
![Page 11: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/11.jpg)
Step 2: Brand Profiles• You are the Expert! Make it Known!
– Social media profile = 45 second elevator pitch– Write in conversational style – keep it interesting– Show off your strengths– Use keywords so you can be found– Your profile is your online billboard
11
![Page 12: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/12.jpg)
12
![Page 13: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/13.jpg)
Step 3: Build Your Network• Step 4: Connect with those you
know first– Your email inbox is a great wealth of
information… use it.– Write personalized notes when you
wish to make a connection– Ask for recommendations from
former co-workers or employers on LinkedIn
13
![Page 14: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/14.jpg)
Step 4: Start Sharing• Ways to share
– Link to helpful articles or blog posts– Answer questions on LinkedIn– Join a group and join in
discussions on Facebook– Give recommendations on
14
![Page 15: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/15.jpg)
Step 5: Track & Measure• New follows on Twitter• Re-tweets on Twitter• New fans on Facebook• New connections on LinkedIn• Comments on LinkedIn group posts• Traffic to your site or blog• Increased sales
15
![Page 16: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/16.jpg)
Step 6: Manage Your Time• 15 minutes is all you need• Put it on your calendar• Don’t forget your strategy• Use social media tools to
help manage your time
16
![Page 17: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/17.jpg)
17
AVOID THE PITFALL…
![Page 18: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/18.jpg)
• Not having goals• Choosing quantity over quality when it comes to
friends/followers/contacts• Not listening• Incomplete profiles• Abuse of self-promotion• Spamming• Starting, stopping, starting, stopping• Not measuring results or reach
Common Pitfalls …
18
![Page 19: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/19.jpg)
TOOLS OF THE TRADE
19
![Page 20: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/20.jpg)
Time Saving Tools• HootSuite – www.hootsuite.com
– Manage Twitter, Facebook and LinkedIn– Schedule posts, create lists, find and follow
• Tweet Deck - www.tweetdeck.com– Twitter management platform
• JitterJam – www.jitterjam.com– Manage Twitter, Facebook, and FriendFeed.– Schedule posts, find, follow, email, text message
20
![Page 21: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/21.jpg)
Mobile Twitter Tools
21
Echofon for iPhone TwitterBerry for BlackBerrySwift for Android
![Page 22: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/22.jpg)
Mobile Facebook Tools
22
Phonebook for iPhone Facebook for Android Facebook for Blackberry
![Page 23: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/23.jpg)
April 27, 2010– Become a Blogging Rock Star!
Beyond Blogging Basics
May 4, 2010– Facebook Marketing 101
A Beginners Workshop
May 18, 2010– Facebook Marketing 201
Build Connections & Get Noticed
23
TRAINING WORKSHOPS
![Page 24: Your Social Media Plan for Success! In 6 Easy Steps](https://reader036.fdocuments.us/reader036/viewer/2022070313/554c0d39b4c905ec518b45a6/html5/thumbnails/24.jpg)
Thank You!
24
CreativeMind Search Marketing, LLC(Office) 207.457.5444
www.twitter.com/PattiFousek www.linkedin.com/in/pattifousek
Connect on
Become a FAN!
www.facebook.com/CreativeMindSearchMarketing