Learn the benefits of LMA membership.

TO JOIN LMA

YOURINVITATION

WHY LMA?

THE AUTHORITY FOR LEGAL MARKETINGLMA is recognized by industry associations from across the country and the world as a trusted resource and valued partner within the legal community. As such, LMA maintains partnership relationships with the following organizations:

◾◾ American Association of Law Libraries

◾◾ American Bar Association

◾◾ Asia-Pacific Professional Services Marketing Association

◾◾ Association of Legal Administrators

◾◾ International Legal Technology Association

◾◾ Legal Sales and Service Organization

◾◾ Professional Management Network

◾◾ Professional Services Marketing Group

◾◾ Society for Marketing Professional Services

◾◾ Strategic and Competitive Intelligence Professionals

The Legal Marketing Association is The Authority on Legal Marketing. For more than 25 years, LMA has served the needs of legal marketing and business development professionals at all stages of their career and from firms of all sizes.

Learn and growAs an LMA member, you’ll gain access to online courses, live events and other year-round learning opportunities on the national and local level that are designed to help you develop the skills you need to keep pace with our changing industry, including LMA’s Annual Conference and the P3 Conference on practice innovation. With 40% of LMA’s members in generalist roles and 47% specialists (those focusing on one particular marketing discipline), LMA educational content is necessarily dynamic and diverse to meet the varying needs of our members

Build relationshipsOnline and in-person networking opportunities are available year-round for you to ask questions, share best practices and receive guidance from local, national and international peers and experts.

Be recognizedEach year, LMA recognizes outstanding examples of the best and brightest ideas and individuals pushing the frontier of legal marketing through our Your Honor Awards, Outstanding Chapter, Rising Star and Hall of Fame programs. The awards are presented to firms and individuals for their outstanding contributions to the legal marketing profession.

JOIN THE LMA COMMUNITY

Vickie J. GrayOBER | KALER

MAKE LOCAL CONNECTIONSLMA has more than 3,500 members in 17 countries. As a member, you can join one of the association’s 19 chapters or 28 city groups in the United States and Canada to connect with the legal marketing community in your region.

“ In 1990, no one knew what marketers did within a law firm. We’ve come a long way since then, and LMA has been a resource for me every step of the way. LMA has helped me climb the career ladder, identify talented staff, and build leadership skills.”

◾◾ Minnesota

◾◾ Midwest ◾◾ Ohio

◾◾ Kentucky

◾◾ Southeastern

◾◾ Capital◾◾ The Virginias

◾◾ Metro Philadelphia◾◾ Metro New York

◾◾ New England◾◾ Toronto

◾◾ Texas

◾◾ Rocky Mountain

◾◾ Southwest◾◾ Southern California

◾◾ Los Angeles

◾◾ Bay Area

◾◾ Northwest

◾◾ Vancouver

66%OF LMA MEMBERS ARE MANAGERS,

DIRECTORS OR CMOs

65% OF LMA MEMBERS WORK IN OFFICES WITH LESS THAN FIVE FULL-TIME MARKETERS

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◾★ City Group

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M embers of LMA have a passion for knowledge and excellence. Always evolving and embracing change, LMA members are well positioned to face the challenges of today as well as those of

tomorrow. By joining LMA, you will meet professionals from across the legal marketing and business development profession. Through LMA you will build contacts, establish friendships and gain the education and resources you need to grow your practice and further your career.

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BENEFITS

New to legal marketingyou’ll enjoy

◾◾ QuickStart, LMA’s exclusive online educational program that teaches the 10 core competencies of legal marketing

◾◾ Access to templates and reports to use on the job

◾◾ Networking opportunities to grow your career.

An experienced professionalyou’ll enjoy

◾◾ Advanced education and thought leadership opportunities

◾◾ Access to proprietary research studies

◾◾ Mentoring, training and leadership opportunities, including the LMA’s Pathways to Leadership program.

A consultant, service provider or vendoryou’ll enjoy

◾◾ Participating in LMA programming side-by-side with in-house marketers

◾◾ Access to educational content that helps you better understand trending issues

◾◾ Sponsorship opportunities to gain additional exposure for your products and services.

No matter where you are in your career, you’ll get the resources and benefits you need to help you succeed. If you’re…

313 OF THE FIRMS LISTED IN THE NLJ 350 EMPLOY AN LMA MEMBER 80%

OF LMA MEMBERS WORK IN-HOUSE AT

A LAW FIRM

30% OF LMA MEMBERS HAVE BEEN IN THEIR CURRENT POSITION FOR ONE YEAR OR LESS

95%OF AMLAW 200

FIRMS EMPLOY AN LMA MEMBER

54%OF LMA MEMBERS ARE FROM FIRMS OUTSIDE OF THE AMLAW 200

Members also receive discounts on◾◾ Annual Conference, P3 Conference

and chapter event registrations

◾◾ Educational courses through LMA CORE: Your Continuing Online Resource for Legal Marketing Education

◾◾ Select industry events held by affiliate organizations

◾◾ Online conference session and webinar replays

All members receive access to◾◾ Job Bank, the online resource

for legal marketing jobs

◾◾ LMA Connect, our online, members-only network

◾◾ Member and Service Provider Directories

◾◾ Strategies—The Journal of Legal Marketing

◾◾ LMA’s monthly association e-newsletter, LMA Briefs, providing competitive intelligence

◾◾ LMA’s monthly industry e-newsletter, LMA Briefing

◾◾ Our online resource library packed with industry research, best practices, tools and templates Allison Spence

Thompson Coburn LLP

“ Being a part of LMA is a given at our firm; we find it has added to our department’s internal credibility that every marketer on the team is a member. We participate in local chapter events and also look forward to the annual YHA awards competition.”

TO JOIN LMA

YOURINVITATION

Andrew LaverDuane Morris LLP

“ LMA helped me break into the legal marketing profession over five years ago, and has continued to provide great resources throughout my career, including white papers, online forums, networking opportunities and the job bank.”

Take a step toward empowerment as a legal marketing professional. Join LMA today.Visit www.legalmarketing.org/join