Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial
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Transcript of Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial
![Page 2: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/2.jpg)
Your Instagram Marketing Plan
![Page 3: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/3.jpg)
● Step 1. Identify Your Market, Create Your Brand
● Step 2. Decide What Kind of Channel You Are, Begin Uploading Content
![Page 4: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/4.jpg)
● Step 4. Run Contests, Use Local Marketing, Get People Involved
● Step 3. Be Consistent, Do Promotion, Synergize Across Social Media and Your Website
![Page 5: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/5.jpg)
● You should also use local marketing by location tagging your images and by using local hashtags.
● If you’re local then you should also get your customers involved as they come in – take photos of them and ask them to tag you in their pictures.
● Influencer marketing can also help a great deal. Get people behind your message and leverage the ground work that other individuals and brands have done before you.
![Page 6: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/6.jpg)
Instagram Marketing Dos and Don'ts
● DO engage with your audience, respond to comments and generally stay active.
● DON’T let your account become a ghost town with no new photos and no new comments or likes.
● DO use your real-world networking to help enhance your Instagram efforts.
● DO put real thought into your images.
![Page 7: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/7.jpg)
● DO consider using stock images when you’re at a loss, such as those from Compfight.
● DON’T upload content that doesn’t gel with your mission statement, your tone or your niche. A consistent and strong brand identity is key.
● DO create a good logo to use across all your social media.
● DON’T be too salesy or pushy. Instagram is not the place for that.
![Page 8: Your Instagram Marketing Plan - Jeffrey Poling, CEO LiftSocial](https://reader035.fdocuments.us/reader035/viewer/2022062401/5882d3e91a28abf8388b6919/html5/thumbnails/8.jpg)
● DON’T measure your success based on conversions – Instagram is about art, expression and the personal touch.
● DO think about the lifestyle you want to portray and the emotion behind that.
● DO look for the beauty and the artistic opportunity in everyday activities.