Personal Branding: Setting Yourself Apart in Action and

Appearance  

Ross Beitzel

A BRAND IS NOT A LOGO

A BRAND IS A COLLECTION OF

PERCEPTIONS

BRANDS ARE BORN OF

EXPERIENCE AND REFLECT

REPUTATION

PSYCHOLOGICAL AND EMOTIONAL ATTACHMENT

BUT THESE ARE CONSUMER BRANDS

NOT PEOPLE

PERSONAL BRANDS ALLOW INDIVIDUALS TO DIFFERENTIATE THEMSELVES BY CONSITANTLY

ARTICULATING AND LEVERAGING THEIR

UNIQUE BENEFIT AND VALUE

EVEN IF YOU ARE NOT BRANDING YOURSELF, YOU CAN BE CERTAIN OTHERS ARE DOING IT

FOR YOU

Posi&ve  Trait  Associa&ons  

•  Dependable  •  Knowledgeable  •  Funny  •  Organized  •  Helpful  •  Compassionate  •  Persistent  

Nega&ve  Trait  Associa&ons  

•  Late  •  Unreliable  •  Moody  

•  Rude  •  Dishonest  •  Manipula&ve  

Brands are built on what people are

saying about you, not what you’re

saying about yourself.

- Guy Kawasaki

Personal Brand Trifecta

Know Yourself Be Yourself Sell Yourself

Know Yourself

Step 1: Know Yourself

Question Ask Quest

The 5 Question Business Card

5.  What  are  your  goals?  3.  What  do  you  value?  

2.    What  are  you  passionate  about?  

4.  What  mo&vates  you?  

1.  What  makes  you  remarkable?  

Be Yourself

Step 2. Be Yourself Be Diligent Be Conscious

Be Consistent Be Purposeful

Be Authentic

I've learned that people will forget what you

said, people will forget what you did, but people will never

forget how you made them feel.

         – Maya Angelou

The Self-Promoter’s

ToolBox

Appearance

Communication Style

Social Media Presence

Social Media Branding Strategy!

1.  Know  Your  Goals  –  Social  Media  is  a  Tool  

–  Brand  Understanding  –  Understanding  of  Mission  

2.  Become  Familiar  –  PlaTorms  

–  Current  Conversa&on  

–  Let  Research  Lead  Ac&on  

3.  Develop  a  Strategy  –  Collabora&ve  Process  

–  Ask  Ques&ons  •  Who  is  the  Audience?  •  What  Technologies  Will  We  Use?  •  How  OVen  Will  We  Update?  

•  Who  Will  Take  Charge?  

4.  Know  the  Risks  5.  Develop  Policy  

–  Freedom  vs.  Control  

6.  Collaborate  –  Iden&fy  and  Connect  With  

Partners  –  Shared  Experiences  

7.  Educate  –  Train  Those  Represen&ng  

8.  Implement  9.  Assess  

–  How  Receiving  Informa&on  –  How  Using  Informa&on  

Back to the Business Card

Your  Logo  Here  

Your  Name  Here  

Social  Media  Informa&on  Here  

The Self-Promoter’s

ToolBox

Social Media Presence

Appearance

Communication Style

Application Materials

Interview Skills

Application Materials

Personal Brand Trifecta

Know Yourself Be Yourself Sell Yourself

Be True To Your

HEART

Thanks for

coming!

Questions? r.beitzel@tcu.edu

Acknowledgements:

Kristen Andersen + Associates BrandYou