Yasser brand you

Yasser Nour,Gsk Saudi February,6th2010

Brands? Yasser Nour,Gsk Saudi

February,6th2010

>>>

Brand

you Yasser Nour

GSK Saudi Arabia


The

Expansion of the Brand

conceptYasser Nour,Gsk Saudi

February,6th2010


…a country

as a brand

…an

individual

as a brandYasser Nour,Gsk Saudi

February,6th2010


You???Andrew Witty,

CEO GSK

>>>

Brand

you


How come?

• To establish (ME) company and (You) company .•We must look upon ourselves as a company with our own balance sheet and brand name.• We need to invest in ourselves and market ourselves.

1-Objective

2-Steps of Brand Building

-Passion. -Planning. -Persistence. -Play.-Power. -People.-Purpose. -Perseverance.


PPassionassion

PPerseveranceerseverance

PPlaylay

PPlanninglanning PPeopleeople

PPurposurposee

Power

Building a BRAND?

Persistence


Building a BRAND?

Power


PPassionassion

Building a BRAND?

Power


Passion Purpose

PPlanninglanning

Building a BRAND?


“It is easy to decide what you are going to do. The hard thing is to decide what you are not going to

do.”- Michael Dell


Passion Purpose

Planning PPeopleeople

Building a BRAND?


“Nothing has ever been done in isolation.

Individual competitiveness = what you know x who you know”


PPassionassion


PPlaylay


PPurposurposee

Power

Persistence

(Me,you)incorporate


If you’re not branding

yourself, you can be

assured that others are

doing it for you.

•Strong personal brands add value to corporate brands!

•• Publicity & Visibility

•• Build Organizational Credibility

•• Increased Engagement Levels

•• Expands Influence

•• Human Connection to the Organization

•• Halo Effect (which works both ways)

•What are your goals?

• : What are you passionate about?

• : What motivates you?

• What makes you remarkable?

•Be Diligent

•Rule #2 : Be Consistent

•Rule #3 : Be Relevant

•Rule #4 : Be Interesting

•Rule #5 : Be Yourself


BRAND =COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.


PPassionassion


PPlaylay


PPurposurposee

Building a BRAND?

Me Inc.


PPassionassion


PPlaylay


PPurposurposee

Building a BRAND?

Me Inc.

YOU are the CEO Yasser Nour,Gsk Saudi

February,6th2010

Yasser brand you

Business

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