Brand You!the

R Senthilkumar

Chief Change Agent – Transformation Inc

Be distinct in the crowd…

Mohandas Karamchand Gandhi

Mother Teresa

Adolf Hitler

M G Ramachandran

Rajiv Gandhi

Super Star

“One of our store partners made an amazing discovery this week. He said we are not, as he once thought, in the coffee business serving people. He said we are in the people business serving coffee.”

Howard Schultz, CEO, Starbucks

So what's branding for you?

Branding yourself is not about getting an employer to choose you over your competition. It is about getting the employer to see you as the only solution to their problem

Where do you start?

How many times have you thought about who you are to yourself

to other in perspective

What do you want to achieve

Now, Tomorrowsay another year from nowsay 5 years from now

Introspect?!

Look backLook back, any goals, any goals set / missed set / missedAm I working towarAm I working towards that … ds that …

Oops!!! do I have a goal…Oops!!! do I have a goal…In case I have, am I consciously workingIn case I have, am I consciously working

towards it….towards it….

Identify roles…

• Leader• Student• Employee• Communicator• Mentor or protégé• Spokesperson• Job applicant

• Brother• Sister• Son• Daughter• Social Activist• Team player

Very important Qs!

Do you have a Vision / Mission statement?!

Ever tried one?

Try it first hand…

Watch this…

Aegon Religare Ad an evian ad

• How do you deliver your roles?

• Level of performance we are willing to adhere to consistently

• Makes your brand image much more specific

Standards

Your standards

• Reliable• Assertive• Strong opinions• Disciplined • Traditional• Independent

• Consensus-oriented• Nonjudgmental• Focused• Take-charge• Committed• Collaborative

Style

• The manner in which we communicate and interact with others

• How we personalize our roles within the context of performance standards

• The emotional image developed as we interact with others– Not just first impressions but through repeated

contacts

Your Styles…

• Energetic• Reserved• Enthusiastic• Professional• Fun• Conservative• Intense

• Aggressive• Forthright• Easy-going• Extroverted• Commanding• Flexible• Thoughtful

Which one is you?!

Extroverted

EnthusiasticConservative

Aggressive

Energetic

Thoughtful

"Don't look to become a person of success, look instead to become a person of value..."

Albert Einstein

Your brand statement

Describe yourself in as many as eight words…crisp, concise and more to the point…

(try this)

Demonstrates a clear understanding of you

Leave a trail…

1. Have a clear vision.

2. Create a strong offering.

3. Be a personality to remember.

4. Know your target audience.

5. Presentation, presentation, presentation.

6. Deliver what you promise.

7. Leave room to expand.

Some tips these…

• Your objective statement in your resume could be your branding statement

• People will think of calling you if they need help• People will love to talk their heart out if you are

caring listener• People look up to you for being their role model• Your teachers remember you for the good things

you had in the class, they will miss you• Make your parents proud• You make the job the way you want and the one

you want.

Enjoy watching this…

Well…to conclude