Brand called YOU
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A brand called YOU BUYER PERSONA OVERVIEW October, 2015
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Transcript of Brand called YOU
A brand called YOUBUYER PERSONA OVERVIEWOctober, 2015
Elle The Animal Enthusiast Background-I have a deep love for all animals, and am a supporter of any organization trying to help them-Single working enthusiast, enjoy housing stray/homeless animals on top of my rescue pup, Owen.
Demographics-Female-Urban
Identifiers- Vegetarian, dog lover, rescue volunteer- Dedicated, organized, voice for the animals
Elle The Animal Enthusiast Goals-continue assisting helpless animals -succeed in raising awareness for animals rights
Challenges-Getting past the various countries that don’t believe animals deserve rights
How we help-Foster homeless animals until they get their forever home-Provide a comfortable, warm place to work-Having a positive mindset even when things aren’t positive.
Elle The Animal Enthusiast Quotes-”Someone needs to be the voice of those who don’t have one”-”Just because they can’t directly tell us doesn’t mean they don’t still hurt”-”No one should be forced to live their life in a cage”
Common Objectives-Stop cosmetic agencies from testing on animals-Eliminate puppy mills and pet stores-Shut down big game hunting
Elle The Animal Enthusiast
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