Brand You:

Leadership Styles

AILEEN HORGAN

CNM 2, TRANSITIONAL CARE UNIT,

CORK UNIVERSITY HOSPITAL

MSC HEALTHCARE LEADERSHIP

“The Brand Called You”

Tom Peters (1997)

Advises leaders and professionals to know themselves, understand

their people and internal and external customers.

Leaders need to develop unique and marketable competencies that help them stand out from the crowd and reinvent themselves if

necessary.

Leaders need to become an expert in an area that is not easy to

copy and that adds real value to the organisation.

Be dependable and a supportive colleague and team member.

In short, the leadership brand must have substance.

“One’s life, one’s story is fundamentally

the single most effective tool that any

leader at any level has”

-Howard Garner

Diploma in Nursing

Studies 2004

BSc

Nursing

Science

2005

RGN

CUH 2005-2009

Diploma in Nursing

Management

RGN

CUH

2009-2015

CNM2 Transitional Care Unit

CUH

2015

• Leading an Empowered Organisation (LEO)-

leadership development programme.

• Leading Compassionate Care -development programme for clinical

nurse leaders.

Commitment to My Colleagues

-Marie Manthey 2007

I will accept responsibility for establishing and

maintaining healthy interpersonal relationships

with you and every other member of this team.

I will accept you as you are today, forgiving past

problems and ask you to do the same with me.

I will recognise your contribution to the quality of

our service.

Transitional

Care Unit

• 30 Bedded

unit

• Managed

Service

• Winter Initiative

Leadership Styles

• BLANCHARDS LEADER BEHAVIOUR ANALYSIS

• TUCKMANS TEAM DYNAMICS

• BELBIN REPORT

• BLAKE AND MOUTON

• LEADER BEHAVIOUR ANALYSIS

• Peters, T (1997). The Brand Called You {online}

available at

www.fastcompany.com/28905brand_called_you.

Accessed on March 10th 2017.

• MANTHEY, M (2007). LEADING AN EMPOWERED

ORGANIZATION. CREATIVE HEALTH CARE MANAGEMENT

INC., UNIVERSITY OF LEEDS.

References:

PETERS, T (1997). THE BRAND CALLED YOU {ONLINE} AVAILABLE AT WWW.FASTCOMPANY.COM/28905BRAND_CALLED_YOU. ACCESSED ON MARCH 10TH 2017.

MANTHEY, M (2007). LEADING AN EMPOWERED

ORGANIZATION. CREATIVE HEALTH CARE MANAGEMENT

INC., UNIVERSITY OF LEEDS.