A brand Called Minmin
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Minmin Luo's Resume
Transcript of A brand Called Minmin
Minmin was born and raised up in Hangzhou, which is
located in the east-coast of China.
A former capital of China, Hangzhou is famous for its natural
beauty and historical and cultural heritages.
About 180 kilometers to Shanghai.
Minmin was very shy but hard-working in her high school.
She made only one friend in high school…
She got an excellent score in the National College Entrance
Examination (Gaokao), and could be admitted to the best university in
Hangzhou.
But she declined the offer.
She was thinking of a Change in her life…
At age of 18, Minmin left Hangzhou and flew across more than
half of the country to Chongqing for her undergraduate study alone...
She went to Sichuan International Studies University(SISU),
which is the only college in southwest China specialized in
international studies and foreign language teaching.
In this dynamic city, Minmin has changed…
She joined the University Broadcasting Station and was elected to be the leader of
journalist team.
She worked as an interpreter at 2007 US-China Business Matchmaking Conference
in Chongqing
She was the Master of Ceremonies of her department, and hosted ceremonies in front of
thousands of students and faculty.
She learned Chongqing dialect and made a lot of friends …
Minmin realized
Lotus flower is not born to be so beautiful
Life favors
Courage, confidence and efforts
An Ocean Away, A World Apart
When Minmin was 20, she faced another turning point…
As a junior, she was selected from 297 students in her department
for a one-year exchange program to the United States.
And this time,
She chose to take the offer and made the big leap in her life…
Minmin went to Dickinson State University, majored in Communication.
This intensive program required 44 credits in one year, but she got 49 with straight A.
She also intensely involved in all kinds of campus activities…
• Role in the Musical “How to Succeed in Business without Really Trying”
• A member of Theodore Roosevelt Leadership Program
• A World Voices Ambassador selected from 159 international students
• Representative to the 41st Nobel Conference at Gustavus Adolphus College
• Participant to the 11th Annual Worldwide Luminary Series…
but provided Minmin a big world…
Dickinson is a small town in the US,
She interned at University Relations Office and conjunction working
with the local TV station KXMB
She also interned at Publicis Groupe in Shanghai when she came back
Minmin found herself was enlightened by a marketing era where
the role of consumers and the importance of interactive
communication had been focused on…
Minmin took college courses in Organizational Communication,
Business Communication, and Entrepreneurship in a Global
Environment, etc…
Meanwhile…
As Marketing is being challenged by
Media Clutter
Market Fragmentation
Technology Innovation
Touchpoints Interaction
Then it means
Everybody within a company is, could, and should be a
marketer
4P
Product
Price
Place
Promotion
Consumer
Cost
Convenience
Communication
Experience
Exchange
Everyplace
Evangelism
4C 4E
+ + =
The
Marketin
g Un
iverse
A gradual integration process in mind and practice
Minmin learned…
That is why
Minmin is now an M.A. candidate in
Global Marketing Communication & Advertising
at
Emerson College in Boston
Her
strong internet information collection ability
and marketing research skills,
substantial knowledge about Asia, especially China, and
bilingual language skills in both Mandarin and English
will definitely add an different perspective to your company as an intern.
The appropriate person fits the
appropriate position.
Thanks for your precious time!
