The “Brand You” Policy

Present by: Sherry Heyl@SherryHeyl

What is a Startup?

A startup is a temporary organization designed to search for a repeatable

and scalable business model.

Steve Blank

What are Some Unique Marketing/Communication Challenges?

• Unknown Brand• Need to Be Able to “Pivot” Often• Establish Trust• No Relationship Built on Past Experience

A startup earns it’s trust and reputation based on how the

people within the startup present themselves to the

world.

What is Your Most Important Asset?

Passion!

Show Up and Shake Hands

Listen, Learn, and Appreciate

Steve Blank

No business plan survives first contact with a customer

You need a business strategy, not a social

media strategy.

Jon Gatrell

Who Should Be The Voice of the Company?

Should You Talk About:

• Your Kids?• Your Dog?• Your Cat?• Your Football Team? • Your Lunch?• POLITICS?

Social Media Guidelines are 50% established by social norms and 50% based on personal decisions.

Be Human, Be Divisive, But Don’t Be a Jerk

Where Should You Spend Your Time?

• Does your message belong in that community?

• Is the way you communicate aligned with the medium?

• Do you already have connections there?

• Do you enjoy being there?

Recap

• Your most important asset is your passion• Show up and shake hands• Listen, Learn, and Appreciate• Integrate Social Media into your Business Processes• Be true to yourself• Don’t be a jerk• Go to the right places

What else?

• Be sure everyone on your team knows the privacy settings on any and every online tool they might possibly use. •People have opinions on politics, sports, and cute cats, brands don’t.•Provide and enforce brand guidelines.•Provide a content bank of ever green posts. •Make sure everyone knows the escalation plan based on roles and responsibilities. •Openly address everyone’s fears, concerns, and expectations about social media.

Thank You

Sherry@ConceptHubInc.com