Building Your Brand

with

Leonardo da VinciLeonardo da

Vinci was a painter,

sculptor, inventor, and anatomist. But did you also know that he was a geologist, cartographer, and musician, too? The most celebrated Renaissance Man is a great example when it comes to branding. Find out why...

Building Your Brand with

Leonardo da VinciOver 500 years ago, da

Vinci

designed plans for machine guns, parachutes, and armored cars -

long before they were necessities!

The lesson? Great brands

anticipate their

customers needs. For a good example, think of Steve Jobs, who created many of his ingenious products before people even knew they wanted them!

Building Your Brand with

Leonardo da VinciAccording to legend, da

Vinci spent

ten years

painting the lips on

the Mona Lisa. If a work of art wasn't up to his standards, he would destroy it. In fact, some historians say that da

Vinci

destroyed

most

of his work.

Shouldn't your brand have the same high standards?

Building Your Brand with Leonardo da Vincida

Vinci famously kept a notebook with him at all times

so he could sketch, take notes, and write down questions and observations. The notes then had to be refined in order to turn into ideas.

Creativity is hard work. Like many great artists, da Vinci

did not

wait for "the muse" to visit him. He made

things happen through intentionality. The lesson for you? ....

Building Your Brand with

Leonardo da Vinci Be

intentional

about your creativity! Every brand has its own creativity challenges -

whether constrained by budget, personnel, or other factors.

Creating

quality content

should be

a

priority for your brand!

Building Your Brand with

Leonardo da VinciSo, what did da

Vinci

teach us?

1) Anticipate Customers' Needs2) Commit Your Brand to the Highest Standards3) Be Intentional About Creating Content

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