2012 Local Content & Service Report To The Community

82%

Of all children aged two to eight watched PBS during the 2011-2012 season. (Nielsen NPower, 9/19/2011 to 9/23/2012)

1,492,313Viewers have access to WTIU. (2010 Census Data times national penetration estimates for video carriers)

1,788,499Unique Users visited IndianaPublicMedia.org in 2012.

3,268,837Page Views for IndianaPublicMedia.org in 2012.

90%

Of all U.S. television households watch PBS each year. (Nielsen NPower, 9/19/2011 to 9/23/2012)

$5,270,000Is the total economic impact of federal funding for WTIU.(WTIU Economic Impact Analysis, Indiana University Kelley School of Business 2012)

WTIU Bloomington, IN

We Are Part Of

America’s Largest Classroom

Maddie and Taylor host The Friday Zone, winner of four Regional Emmy Awards.

45%

Of all video minutes consumed on children’s web sites were on PBSKIDS.org. (comScore Video Matrix, 12/2012)

3,500Free children’s books were given to children by WTIU in 2012 (estimate).

$480Savings per course for an Indiana teacher to take a graduate course through PBS TeacherLine, versus an Indiana University School of Education graduate class.

Page 2 | WTIU 2012 Local Content & Service Report To The Community

Mr. McFeely (“Speedy Delivery”) from Mister Rogers’ Neighborhood entertained hundreds of children of all ages at free events at the Monroe County Public Library and County Fair.

“This isn’t just for kids. It benefits everybody, and it’s worth every penny.” — Terre Haute, IN Viewer

A Moment Of Science is now distributed on YouTube by PBS Digital Studios.

WTIU 2012 Local Content & Service Report To The Community | Page 3

PBS has been named the most trusted television news source by Public Policy Polling. Erdos & Morgan found PBS NewsHour to be the most credible news outlet among print and TV, and the most influential TV news program.

(Public Policy Polling Survey, 2/2013; Erdos & Morgan 2012 Opinion Leaders Study, 11/2012)

We Are A Trusted

Window To A Complex, Changing World

49%Of WTIU Viewers watch WTIU NewsBreaks.(Indiana University Center for Survey Research, 2011)

“Public television is a foundation for knowing the truth.” — Columbus, IN Viewer

I-69: Are We There Yet? offered a perspective on Interstate 69, a highway whose history stretches more than 20 years.

In addition to airing Presidential and Vice Presidential Debates, WTIU presented debates in the Indiana Gubernatorial and U.S. Senate races.

Jim Lehrer gave a free lecture on the Indiana University campus and was interviewed by Kyle Stokes (right) for The Weekly Special.

29,094Page Views on Election Day, the busiest day in 2012 on IndianaPublicMedia.org.

Garrett J Poortinga

Indiana University students work

throughout WTIU.

Former Indiana First Lady Judy O’Bannon with O’Bannon Institute speaker George Will.

Page 4 | WTIU 2012 Local Content & Service Report To The Community

We Are Dependable

Stewards Of A Valuable Public Resource

$0.25

Yearly state investment per Hoosier per year.

$1.35

Yearly federal investment per American per year.

81.7%Of WTIU Viewers indicated that WTIU provides great value to our community.(Indiana University Center for Survey Research, 2011)

86%Of local viewers are likely to recommend WTIU to a friend.(Indiana University Center for Survey Research, 2011)

“I cancelled my cable service... because I found myself watching mostly PBS... I get four channels from WTIU, and enjoy your programming very much. Keep up the good work!” — Bloomington, IN Viewer

IU Appropriation 41.7%

IU Donated Support 6.5%

Contributions: Corporations/Foundations 3.9%

Contributions: Individuals 8.5%

Sales & Services 15.1%

Other Grants (Including CPB) 20%

State of Indiana 2.7%

Other 1.5%

Where The Money Comes From...

Program Purchases & Production 67.6%

Technical & Broadcast 13.2%

Fundraising 7.2%

Management & General 6.5%

Loss On Investments 2.9%

Marketing 2.6%

Where The Money Goes...

(Fiscal Year 2012: July 1, 2011 through June 30, 2012)

WTIU 2012 Local Content & Service Report To The Community | Page 5

$5,270,000Total economic impact of federal funding for WTIU.(WTIU Economic Impact Analysis, Indiana University Kelley School of Business 2012)

33%Return on public investment in WTIU region.(WTIU Economic Impact Analysis, Indiana University Kelley School of Business 2012)

#1For the ninth consecutive year, the American public has rated PBS the most trustworthy institution among nationally-known organizations and the second-best use of tax dollars, after military defense. (Harris Interactive Trust QuickQuery, February 2012)

The demographic breakdown of the PBS full-day audience reflects the overall U.S. population with respect to

race,ethnicity,education& income. (Nielsen NPower, 9/19/2011 to 9/23/2012)

“We don’t have cable. We watch little else besides WTIU. So much of the stuff on other channels is trash. I give because I want to keep this going.” — Martinsville, IN Viewer

The Be More Awards recognize outstanding volunteers.

We Tell Stories, Preserving The

History & Spirit Of Our State

Why I Sing Amazing Grace: The African-American Worship Experience looks at spirituality, rituals and leadership in the black church.

Page 6 | WTIU 2012 Local Content & Service Report To The Community

41%Of local viewers support WTIU because of our local productions.(Indiana University Center for Survey Research, 2011)

Anyone with a smartphone or Internet access can watch every episode of each of WTIU’s local series — like The Weekly Special — for free.

Hoosier Hospitality: Wine explores the

world of wine in Indiana, including

its rich history.

Goose Pond chronicles one of the most successful wetland restorations in U.S. history.

© David FitzSimmons 2011

Our Town: Columbus tells the story of one of the world’s most impressive collections of modern buildings.

“I enjoy watching television where I can learn something new. And I want to help keep this service available to all for free.” — Solsberry, IN Viewer

WTIU 2012 Local Content & Service Report To The Community | Page 7

We Produce Performances For The Area’s Largest Stage

11.1 millionViewers watched the Season 3 premiere of Downton Abbey. (Nielsen, Live +7)

WTIU produces programming featuring Indiana University performers like the Singing Hoosiers (left) and the IU Jacobs School of Music Opera and Ballet (bottom). Specials are also produced with visiting artists, like the European Union Youth Orchestra (right).

1/3Of all 2012 Peabody Awards were given to public media.

“WTIU is the best thing on TV. When you watch WTIU, you know you’re going to get the whole program, without a bunch of commercial junk in the middle of it.” — Seymour, IN Viewer

The most-viewed WTIU YouTube video in 2012 features Bluegrass legend Bill Monroe.

In 2012, PBS won more News & Documentary and Children’s Emmy Awards than any other media organization.

For more public information and reports, go to indianapublicmedia.org/about

The WTIU Community Advisory Board assists WTIU in fulfilling its mission to inform, inspire, educate and entertain its audiences. Community Advisory Board members represent various constituencies among the counties that WTIU serves, monitoring and evaluating programs, giving voice to underserved populations, serv-ing as a sounding board for ideas presented by WTIU staff, and bringing issues of community concern to the attention of station management.

Current Advisory Board Members:

Tom BungerAttorney, Bunger & Robertson

Becky CapeAssociate Librarian, Head of Public Services, Indiana University Lilly Library

Joan CurtsRetired, Indiana University Alumni Association

Pam DavidsonPlanned Giving Consultant

Tim DeckerVeneer Industry Business Manager; Seymour, Indiana

Lisa DingusSenior Schedule Director, representing student employees

Mark EdwardsRetired, Indiana State University

Sally GaskillChair, Public Policy, Indiana Coalition for the Arts; Associate Director, Strategic National Arts Alumni Project (SNAAP), Center for Postsecondary Research, Indiana University

Harold “Pete” GoldsmithDean of Students and Vice Provost for Student Affairs, Indiana University Bloomington Campus

Mike HefronRetired General Manager, The Herald-Times

Lisa KrollCommunity Volunteer

Cullen McCartyVice President, Smithville

Will MurphyWFIU Public Radio

Martha NiceAcademic Enrichment Program; Throop Elementary School, Paoli, Indiana

Andrea OedingAssistant Gallery Operations Manager; WonderLab Museum of Science, Health, and Technology

Lynn SchwartzbergCommunity Arts Volunteer

Honorable Viola J. TaliaferroRetired Monroe County Circuit Court Judge