Endowment Fundraisingfor Public Broadcasting

Judy Witt

WFIU/WTIU

Bloomington, IN

Generate new funds beyond current membership base

• Otherwise not invested in the station

• Beyond broadcast area

Three Step Process Hook

Find the person/cause who could open up an entire circle of contacts

CircleIdentify the prospective donors with a close relationship to the individual/cause

BenefitHonor the individual/cause while creating a unique giving opportunity for the station

Josef Gingold Memorial Fund

• Violinist and Teacher

• Inspired several generations of performers

The Gingold Circle

• Former students and major performers

Al Cobine Recognition Fund

• Musician, composer and band leader

• Premier musical contractor

The Cobine Circle

• Former band members

• Celebrities

• Family members

• Co-workers

• College friends

The Reward

• Memorialize in perpetuity

• Support programming

• Digitize existing programs

• Produce new programs

• Funds for guest artists

• Educational Outreach

• Hire staff

Robert Samels Memorial Fund

• Announcer killed in plane crash

• Contributions surpassed $10,000

The Samels Circle

• Former announcers

The Brochure

Other Tools

• Letter signed by celebrities

• Reply card and envelope

• Website

• Newsletters

• Guides

Summary

• Don’t limit yourself to donors in your broadcast area.