WORKBOOK Creating Innovative and Impactful Business Idea · Startup Idea Pitch VERSION DATE STARTUP...
24
Creating Innovative and Impactful Business Idea WORKBOOK
Transcript of WORKBOOK Creating Innovative and Impactful Business Idea · Startup Idea Pitch VERSION DATE STARTUP...
Creating Innovative andImpactful Business Idea
WORKBOOK
Creating Innovative andImpactful Business Idea
WORKBOOK
Author: M. Lahandi Baskoro
Editor: Queentris Regar
Co-Editor: Sarah Ramadhita & Madona Antonia C.
Published: August 2018
© Hivos and Code Margonda
This publication material is using Creative Commons 4.0 International License:
Attribution-NonCommercial. We encourages fair use and adaptation from this
material, provided proper citation is made and for non-commercial purpose.
WORKSHEET #1
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Startup Idea PitchVERSION
DATE
STARTUP
NAME
STA
RT
UP
DE
SC
RIP
TIO
N
IMP
AC
T
Write
dow
n the n
am
e o
f yo
ur
start
up o
r yo
ur
pro
duct
in this
colu
mn
Exp
lain
briefly
rega
rdin
g
the
pu
rpose
o y
our
pro
duct
not m
ore
than
20
word
s
Write
dow
n the p
osi
tive im
pact
tha
t yo
u w
ish fro
m y
our
start
up
for
hu
man b
ein
g (
min
orr
ity c
om
munity
,cu
lture
, etc
) or
to the e
nvi
ronm
ent
(na
tura
l habita
t, r
are
speci
es,
etc
)
WORKSHEET #2
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social ImpactMeasurement VERSION
DATE
STARTUP
NAME
ASP
ECT
DET
AIL
STA
TEM
ENT
IND
ICA
TOR
%
01
23
Mar
ket
Ap
pro
ach
My
org
anis
atio
n/b
usi
nes
s co
nsi
der
s ge
nd
er e
qu
alit
y,
incl
usi
vity
an
d s
ensi
tivi
ty in
th
e m
arke
tin
g st
rate
gies
for
ou
r p
rod
uct
s.
No
gen
der
exc
lusi
ve m
arke
tin
g
No
gen
der
ste
reo
typ
es
Recr
uit
men
tM
y o
rgan
isat
ion
/bu
sin
ess
inco
rpo
rate
s ge
nd
er
equ
alit
y va
lue
in h
irin
g, o
per
atio
ns
and
man
agem
ent.
Equ
al h
irin
g o
f m
en, w
om
en a
nd
ind
ivid
ual
s w
ith
no
n-t
rad
itio
nal
gen
der
Gen
der
sen
siti
vity
aw
aren
ess
bu
ildin
g p
olic
ies
Polic
ies
in p
lace
to
pro
tect
th
e ri
ghts
an
d s
afet
y o
f
emp
loye
es
Dec
isio
n-m
akin
g p
ow
er is
eq
ual
ly d
istr
ibu
ted
to
all
gen
der
s
Equ
al p
ay a
cro
ss g
end
ers
Rec
ruit
men
tM
y o
rgan
isat
ion
/bu
sin
ess
pro
mo
tes
relig
iou
s
div
ersi
ty a
nd
to
lera
nce
in h
irin
g, o
per
atio
ns
and
man
agem
ent
.
Equ
al h
irin
g o
f in
div
idu
als
rega
rdle
ss o
f re
ligio
us
bel
iefs
Polic
ies
in p
lace
to
pro
tect
th
e ri
ghts
an
d s
afet
y o
f
emp
loye
es r
egar
dle
ss o
f re
ligio
us
bel
iefs
Mar
keti
ng
My
org
anis
atio
n/b
usi
nes
s co
nsi
der
s eq
ual
ity,
incl
usi
vity
an
d s
ensi
tivi
ty t
ow
ard
s re
ligio
us
bel
iefs
in
the
mar
keti
ng
stra
tegi
es f
or
ou
r p
rod
uct
s.
Incl
usi
ve m
arke
tin
g st
rate
gies
My
org
anis
atio
n/b
usi
nes
s p
rom
ote
s in
clu
sivi
ty
tow
ard
s p
eop
les
wit
h d
isab
ility
in h
irin
g, o
per
atio
ns
and
man
agem
ent.
Equ
al h
irin
g o
f in
div
idu
als
wit
h d
isab
iliti
es
Polic
ies
in p
lace
to
op
en e
mp
loym
ent
or
par
tner
ship
acce
ss t
ow
ard
peo
ple
s w
ith
dis
abili
ty
My
org
anis
atio
n/b
usi
nes
s in
corp
ora
tes
the
nee
ds
of
per
son
wit
h d
isab
iliti
es in
th
e d
evel
op
men
t o
f th
e
com
pan
y's
wo
rksp
ace
Polic
ies
in p
lace
to
pro
tect
th
e ri
ghts
an
d s
afet
y a
nd
acco
mm
od
ate
per
son
s w
ith
dis
abili
ty
Rec
ruit
men
tM
y o
rgan
isat
ion
/bu
sin
ess
pro
mo
tes
incl
usi
vity
an
d
enga
gem
ent
wit
h t
he
you
th a
nd
eld
erly
co
mm
un
itie
s
in h
irin
g, o
per
atio
ns
and
man
agem
ent.
Polic
ies
in p
lace
to
co
nsi
der
th
e n
eed
s o
f th
e yo
uth
and
eld
erly
mem
ber
s o
f th
e o
rgan
isat
ion
/bu
sin
ess
Mar
keti
ng
My
org
anis
atio
n/b
usi
nes
s p
rom
ote
s th
e en
gage
men
t
of
you
th a
nd
eld
erly
co
mm
un
itie
s in
th
e d
evel
op
men
t
of
ou
r m
arke
tin
g st
rate
gies
Incl
usi
ve m
arke
tin
g st
rate
gies
Enga
gem
ent
wit
h y
ou
th a
nd
eld
erly
wh
en b
uild
ing
mar
keti
ng
pla
ns
(e.g
par
tner
wit
h y
ou
th o
r el
der
y
com
mu
nit
y)
My
org
anis
atio
n/b
usi
nes
s co
mm
its
to in
clu
sivi
ty a
nd
fair
rep
rese
nta
tio
n o
f in
dig
ineo
us
peo
ple
s an
d
eth
nic
min
ori
ties
in h
irin
g, o
per
atio
ns
and
man
agem
ent.
My
org
anis
atio
n/b
usi
nes
s re
spec
ts in
div
idu
als
and
th
eir
life
styl
e
and
will
no
t af
fect
th
e sc
ori
ng
on
rec
ruit
men
t, o
per
atio
ns
and
man
agem
ent..
Rec
ruit
men
t
Me
anin
gfu
l Yo
uth
an
d
Ede
rly
Enga
gem
en
t
Ind
ige
no
us/
Eth
nic
Min
ori
tie
s/So
cia
l
Min
ori
tie
s
Emp
loym
ent
Res
epre
nta
tio
n
Equ
al c
on
sid
erat
ion
s in
hir
ing
Wh
en w
ork
ing
in v
illag
e ar
eas,
en
gage
men
t,
colla
bo
rati
on
an
d p
artn
ers
hip
wit
h lo
cals
are
pri
ori
tie
s
Polic
ies
are
in p
lace
to
en
sure
th
e ri
ght
and
em
plo
yees
par
tici
pat
ion
OR
GA
NIS
ATI
ON
/BU
SIN
ESS
SCO
RE
TOTA
L
My
org
anis
atio
n/b
usi
ne
ss a
ctiv
ely
fo
ste
rs a
cu
ltu
re o
f in
clu
sio
n a
s a
bu
sin
ess
str
en
gth
an
d r
eco
gnis
es
soci
al a
nd
cu
ltu
ral i
ncl
usi
vity
as
key
fact
ors
in in
no
vati
on
an
d s
ucc
ess
.
((In
clu
sivi
ty:
gen
de
r, r
eli
gio
us
be
lie
fs, d
isab
ility
, eth
nic
ity)
O
ut
of
30
Sco
re
Ge
nd
er
ide
nti
ty
Be
liefs
Dis
abili
ty
WORKSHEET #2
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social Impact Measurement VERSION
DATE
STARTUP
NAME
ASP
EC
TD
ETA
ILST
ATE
MEN
TIN
DIC
ATO
R%
01
23
Serv
ice
an
d
Acc
ess
bili
ty
Ass
itan
ce a
nd
acce
ss f
or
peo
ple
wit
h d
isab
ility
My
org
anis
atio
n/b
usi
nes
s p
rovi
des
incl
usi
ve
assi
stan
ce s
ervi
ces
that
acc
om
od
ates
ind
vid
ual
s w
ith
dis
abili
ty
Spec
ific
ser
vice
s ac
com
od
atin
g p
eop
le w
ith
dif
fere
nt
typ
es o
f d
isab
iliti
es (
men
tal o
r p
hys
ical
)
Emp
loye
es a
re t
rain
ed t
o b
e se
nsi
tive
wh
en w
ork
ing
or
serv
ing
peo
ple
wit
h d
isab
iliti
es
Stan
dar
d O
per
atio
nal
Pro
ced
ure
has
cle
ar r
ule
s fo
r
trea
tmen
t o
r se
rvic
e to
peo
ple
wit
h d
isab
ility
Mar
ket
ing
Stra
tegy
an
d
Co
mm
un
icca
tio
n
My
org
anis
aito
n/b
usi
nes
s in
corp
ora
tes
soci
al a
nd
cult
ura
l sen
siti
vity
in it
s m
arke
tin
g an
d c
om
mu
nic
atio
n s
trat
egie
s
No
dis
crim
inat
ing
stat
emen
ts
No
use
of
gen
der
an
d c
ult
ura
l ste
reo
typ
es
My
org
anis
atio
n/b
usi
nes
s u
ses
cult
ura
lly a
ccep
tab
le
mat
eria
ls/i
ngr
edie
nts
in it
s p
rod
uct
ion
Ha
lal
Veg
etar
ian
fri
end
ly
Veg
an f
rien
dly
My
org
anis
atio
n/b
usi
nes
s u
ses
loca
lly s
ou
rces
mat
eria
ls/i
ngr
edie
nts
in it
s p
rod
uct
ion
Loca
lly s
ou
rced
(e.
g o
rigi
n v
ersu
s m
arke
t p
lace
of
pro
du
ct)
Pro
du
ct P
rese
nta
tio
nM
y o
rgan
isat
ion
/bu
sin
ess
dev
elo
ps
ou
r
pro
du
cts/
serv
ices
in c
on
sid
erat
ion
of
cult
ura
l ac
cep
tab
ility
Fair
Pri
ces
(Gen
de
r)
My
org
anis
atio
n p
rom
ote
s eq
ual
pay
bet
wee
n m
en
and
wo
men
Polic
y fo
r eq
ual
pay
acr
oss
gen
der
s fo
r lo
cally
so
urc
ed
lab
ou
r (e
g. L
oca
l far
mer
s)
Div
isio
n o
f la
bo
ur
My
org
anis
atio
n h
as a
pro
mo
tes
equ
al d
ivis
ion
of
lab
ou
r am
on
g m
ale
and
fem
ale
emp
loye
es
Rea
son
able
wo
rkin
g h
ou
rs
Equ
al p
olic
ies
of
lab
ou
r d
ivis
ion
an
d b
enef
it a
re in
pla
ce (
e.g
pat
ern
ity
and
mat
ern
ity
leav
e)
Dec
isio
n-m
akin
g
(Gen
de
r)
My
org
anis
atio
n p
rom
ote
s eq
ual
dis
trib
uti
on
of
dec
isio
n-m
akin
g p
ow
er in
tern
ally
or
exte
rnal
ly (
wh
en
wo
rkin
g w
ith
co
mm
un
itie
s/lo
cal i
nd
ivid
ual
s)
50
% w
om
en w
ith
dec
isio
n-m
akin
g p
ow
er
Ori
gin
Info
rmat
ion
Tran
spar
ency
My
org
anis
atio
n/b
usi
nes
s p
rom
ote
s tr
ansp
aren
cy
abo
ut
ou
r p
rod
uct
s' o
rigi
n
Wh
o a
re o
ur
sou
rces
(sm
all f
arm
ers,
cra
fter
s et
c.)
Inco
rpo
rati
on
of
cult
ura
l an
d g
eogr
aph
ical
pro
file
s o
f
pro
du
ct in
th
e la
bel
or
pro
mo
tio
nal
mat
eria
ls
Pro
du
ct D
evel
op
men
tM
y o
rgan
isat
ion
/ b
usi
nes
s p
rom
ote
s en
viro
nm
enta
lly
frie
nd
ly a
nd
/or
org
anic
mat
eria
ls in
th
e d
evel
op
men
t
and
pac
kagi
ng
ou
r p
rod
uct
s.
Usi
ng
recy
clab
le m
ater
ials
Usi
ng
Bio
deg
rad
able
mat
eria
ls
Usi
ng
No
-was
te m
ater
ials
End
of
pro
du
cct
My
org
anis
atio
n/b
usi
nes
s w
ill h
ave
pro
per
an
d
effe
ctiv
e w
aste
man
agem
ent
syst
em in
th
e p
rod
uct
ion
of
pro
du
ct
Rec
yclin
g sy
stem
s
No
was
te
Envi
ron
me
nta
lly F
rie
nd
ly
PR
OD
UC
T/IN
TER
VEN
TIO
NN
ILA
I
TOTA
L
My
org
anis
atio
n/b
usi
ne
ss d
eve
lop
s o
ur
pro
du
cts
and
se
rvic
es
to c
on
sid
er
cult
ura
l an
d s
oci
al d
ive
rsit
y as
a k
ey f
acto
r in
bu
ildin
g a
sust
ain
able
so
cial
en
terp
rise
. (cu
ltu
ral a
nd
so
cial
div
ers
ity:
ge
nd
er,
re
ligio
us
be
liefs
, dis
abili
ty, e
thn
icit
y)
Ou
t o
f 3
3
Nila
i
Cu
ltu
rally
Acc
ep
tab
le
Ingr
edie
nts
Fair
Tra
de
WORKSHEET #2
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social ImpactMeasurement VERSION
DATE
STARTUP
NAME
%
01
23
Nu
trit
ion
Bal
ance
d D
iet
My
pro
du
ct c
on
trib
ute
s to
th
e ac
hie
vem
ent
of
a
bal
ance
d a
nd
nu
trit
iou
s d
iet
Cle
ar d
iet
and
nu
trit
ion
gu
idel
ines
S
afet
yB
PO
M,
in s
up
ply
ch
ain
M
y p
rod
uct
/ser
vice
fo
llow
s th
e n
atio
nal
dru
g an
d
foo
d c
on
tro
l reg
ula
tio
ns
Ap
pro
pri
ate
trai
nin
g fo
r st
aff
wh
o d
evel
op
th
e p
rogr
am
Pro
du
ct o
r st
aff
cert
ific
atio
n
Div
ers
ity
Die
tM
y p
rod
uct
/ser
vice
co
ntr
ibu
tes
to d
iver
sity
in d
iets
D
iver
se f
oo
d p
rod
uct
s
Div
erse
fo
od
so
urc
es
Org
anic
Urb
an-r
ura
l lin
kage
M
y p
rod
uct
/ser
vice
co
nn
ects
th
e u
rban
mar
ket
to
loca
lly s
ou
rced
ru
ral r
eso
urc
es
Loca
l far
ms
At
max
imu
m, r
each
xxx
kilo
met
res
ship
pin
g tr
avel
Smal
l-sc
ale
foo
d p
laye
rsM
y p
rod
uct
/ser
vice
wo
rks
toge
ther
wit
h s
mal
l-sc
ale
foo
d p
laye
rs a
nd
co
ntr
ibu
tes
to e
xpan
din
g th
eir
reac
h
At
min
imu
m, w
ork
wit
h 1
-3 s
mal
lho
led
far
mer
s
At
min
imu
m, w
ork
wit
h 1
-3 h
om
e en
terp
rise
s
%
01
23
Clim
ate
fit
Loca
l Clim
ate
My
pro
du
ct/s
ervi
ce is
su
itab
le a
nd
ad
apta
ble
fo
r
loca
l reg
ion
al c
limat
es
Equ
ipp
ed w
ith
su
n p
rote
ctio
n
Equ
ipp
ed w
ith
rai
n p
rote
ctio
n
Equ
ipp
ed w
ith
flo
od
pro
tect
ion
Equ
ipp
ed w
ith
ear
thq
uak
e p
rote
ctio
n
Gen
der
incl
usi
ve
tech
nic
al k
no
wle
dge
Tech
nic
al k
no
wle
dge
ab
ou
t m
y p
rod
uct
/ser
vice
is
acce
ssib
le f
or
bo
th m
en a
nd
wo
men
wit
h a
ll le
vels
of
edu
cati
on
Sim
ple
an
d/o
r ea
sy-t
o-u
nd
erst
and
gen
der
Info
rmat
ion
is s
ho
wn
on
pro
du
ct
Enab
ling
cust
om
isat
ion
M
y p
rod
uct
/ser
vice
is a
dap
tab
le a
nd
can
be
cust
om
ised
fo
r sp
ecif
ic n
eed
s
Has
inst
ruct
ion
s fo
r sp
ecif
ic c
ust
om
isat
ion
s
Sect
ora
l-sp
ecif
ic
(Eg.
ed
uca
tio
n, h
ealt
h,
etc
The
app
licat
ion
of
my
pro
du
ct/s
ervi
ce h
as b
een
dev
elo
ped
fo
r sp
ecif
ic s
ecto
rs a
nd
fit
s al
l th
e n
eed
s
and
req
uir
emen
ts
Incl
ud
es in
stru
ctio
ns
for
app
licat
ion
s fo
r sp
ecif
ic
sect
ors
(eg
. Sch
oo
ls, H
om
es, P
lace
of
bu
sin
ess,
hea
lth
)
Sup
po
rtin
g p
rod
uct
M
y p
rod
uct
/ser
vice
has
an
eff
ecti
ve s
up
po
rtin
g sy
stem
to m
ain
tain
its
usa
ge
Ener
gy t
rack
ing
Mo
nit
ori
ng
dev
ices
Des
ign
My
pro
du
ct/s
ervi
ce is
saf
e in
its
des
ign
an
d a
pp
licat
ion
Sa
fety
inst
ruct
ion
is c
lear
ly s
ho
wn
in t
he
pro
du
ct
Inst
alla
tio
nM
y p
rod
uct
/ser
vice
is s
afe
in it
s in
stal
lati
on
mec
han
ism
Sa
fety
mec
han
ism
s in
pla
ce
Use
My
pro
du
ct/s
ervi
ce h
as c
lear
ind
icat
ors
an
d r
ule
s to
ensu
re s
afet
y o
f it
s u
se
Safe
ty in
stru
ctio
n is
cle
arly
sh
ow
n in
th
e p
rod
uct
Dis
trib
uti
on
My
pro
du
ct/s
ervi
ce is
eq
ual
ly d
istr
ibu
ted
acr
oss
th
e
com
mu
nit
y/re
gio
n
Acs
essi
bili
tyM
y p
rod
uct
/ser
vice
is a
cces
sib
le f
or
ever
y p
erso
n
wit
hin
th
e co
mm
un
ty/r
egio
nREN
EWA
BLE
EN
ERG
YTO
TAL
Ou
t o
f 3
0
De
sign
Ap
plic
atio
n
Safe
ty
Serv
ice
At
leas
t xx
x p
oo
rer
ho
use
ho
lds
are
the
pro
du
ct b
uye
r
At
leas
t xx
x re
mo
te c
om
mu
nit
ies
hav
e ac
cess
ed a
nd
bu
y th
e p
rod
uct
s
SUST
AIN
AB
LE F
OO
DTO
TAL
Ou
t o
f 1
5
Sco
re
Loca
lly-s
ou
rce
d
WORKSHEET #2
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social ImpactMeasurement VERSION
DATE
STARTUP
NAME
ASP
ECT
DET
AIL
STA
TEM
ENT
IND
ICA
TOR
%
01
23
My
org
anis
atio
n/b
usi
nes
s co
nd
uct
s re
gula
r re
sear
ch
and
dev
elo
pm
ent
for
ou
r p
rod
uct
s to
iden
tify
ho
w t
o
bu
ild o
ur
serv
ices
/pro
du
cts
acco
rdin
g to
sp
ecif
ic
soci
al n
eed
s
Pro
du
ct S
pec
ific
atio
ns
acco
rdin
g to
so
cial
nee
ds
Pro
du
ct a
sses
men
t re
po
rts
My
org
anis
atio
n/b
usi
nes
s h
as f
illed
in t
he
gap
s o
f
exis
tin
g so
luti
on
s to
so
cial
issu
es
Co
mp
arab
le r
esu
lts
wh
en c
om
par
ed t
o o
ther
exi
stin
g
solu
tio
ns
My
org
anis
atio
n h
as a
n in
tern
al p
olic
y (i
ncl
ud
ing
reso
urc
es)
to d
evel
op
new
idea
s in
to p
roto
typ
es a
nd
pilo
t p
roje
cts
Pro
du
ct e
xper
imen
tati
on
an
d t
esti
ng
rep
ort
s
My
org
anis
atio
n/b
usi
nes
s h
as in
tro
du
ced
new
met
ho
ds
of
ach
ievi
ng
soci
al im
pac
t
My
org
anis
atio
n/b
usi
nes
s in
corp
ora
tes
surv
eys
and
map
pin
g to
res
earc
h t
he
loca
tio
ns
we
wo
rk in
an
d
keep
up
wit
h t
he
soci
al d
evel
op
men
t o
f ea
ch lo
cati
on
to id
enti
fy n
eed
s an
d m
on
ito
r w
her
e o
ur
org
anis
atio
n/b
usi
nes
s ca
n p
osi
tio
n o
urs
elve
s.
[Res
earc
h o
n: S
oci
al B
ehav
iou
r, P
ersp
ecti
ve a
nd
Aw
aren
ess,
Su
pp
ly C
hai
n a
nd
Co
mm
un
ity]
Pre
limin
ary
surv
ey/m
app
ing
rep
ort
s
Mo
nit
ori
ng
rep
ort
s
Eval
uat
ion
rep
ort
s
Ass
essm
ent
rep
ort
s
My
org
anis
atio
n h
as d
iver
se a
cces
s to
th
e so
urc
es o
f
dif
fere
nt
typ
es o
f kn
ow
led
ge a
nd
idea
s th
rou
gh e
xter
nal
rel
atio
nsh
ip
net
wo
rkin
g, c
oo
per
atio
n, a
llian
ces
wit
h d
iffe
ren
t
par
tner
s, b
usi
nes
ses,
un
iver
siti
es, N
GO
s, C
SOs,
etc
Soci
al b
ehav
iou
r ch
ange
My
org
anis
atio
n/b
usi
nes
s h
as b
een
th
e re
aso
n f
or
cert
ain
beh
avio
ura
l ch
ange
s o
f p
eop
le
Mo
re b
uyi
ng
of
loca
l pro
du
cts
Nu
mb
er o
f h
ou
seh
old
s w
ith
bet
ter
die
ts
Less
was
te
Ener
gy-s
avin
g p
ract
ices
Pri
de
in lo
cal p
rod
uct
s
My
org
anis
atio
n/b
usi
nes
s h
as c
han
ged
th
e
per
spec
tive
of
the
po
pu
lati
on
ab
ou
t lo
cal s
oci
al is
sues
Co
mm
un
ity
par
tici
pat
ion
in s
oci
al c
amp
aign
s
Nu
mb
er o
f ad
voca
cy a
ctiv
itie
s
My
org
anis
atio
n/b
usi
nes
s h
as in
crea
sed
aw
aren
ess
of
cert
ain
so
cial
issu
es
Nu
mb
er o
f p
rom
oti
on
al m
ater
ials
an
d c
amp
aign
s
Co
mm
un
ity
par
tici
pat
ion
in a
war
enes
s ca
mp
aign
s
My
org
anis
atio
n/b
usi
nes
s h
as m
ade
som
e ch
ange
s in
the
avai
lab
ility
an
d a
cces
s to
loca
l res
ou
rces
Exp
ansi
on
of
loca
lly-s
ou
rced
mat
eria
ls, p
rod
uct
s,
serv
ices
Pro
vid
ing
mo
re jo
bs
in r
ura
l an
d s
mal
ler
com
mu
nit
ies
My
org
anis
atio
n/b
usi
nes
s h
as e
xpan
ded
an
d
stre
ngt
hen
ed t
he
urb
an r
ura
l lin
kage
Ru
ral c
om
mu
nit
ies
hav
e m
ore
acc
ess
to u
rban
su
pp
ort
Urb
an c
om
mu
nit
ies
sup
po
rtin
g th
e su
stai
nab
ility
of
rura
l res
ou
rces
SCO
RE
TOTA
L
Ou
t o
f 3
3
IMPA
CT
Mar
ket
Soci
al In
no
vati
on
Ad
ded
Val
ue
Crr
eati
viy
I hav
e d
eve
lop
ed
my
org
anis
atio
n/b
usi
ne
ss t
hro
ugh
inn
ova
tio
n a
nd
co
nsi
de
rati
on
of
en
viro
nm
en
tal a
nd
cu
ltu
ral a
spe
cts
to o
bta
in s
ust
ain
able
so
cial
imp
act
Pers
pec
tive
an
d
Aw
aren
ess
Infl
uen
ce t
o s
up
ply
chai
n a
nd
co
mm
un
ity
kom
un
itas
Rel
eva
nce
WORKSHEET #2
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social ImpactMeasurement VERSION
DATE
STARTUP
NAME
0N
o e
xist
ing
stra
tegi
es o
r ac
tio
ns
1St
rate
gies
sti
ll in
pla
nn
ing
2St
rate
gies
bu
t n
o a
ctio
ns
in p
lace
3A
ctio
n/P
olic
y is
in p
lace
0N
o s
trat
egie
s o
r su
rvey
s in
pla
ce a
nd
no
rep
ort
s o
r m
easu
rab
le r
esu
lts
1St
rate
gies
an
d s
urv
eys
are
on
goin
g
2D
ata
colle
cted
, bu
t n
o c
lear
res
ult
s o
r ch
ange
s ca
n b
e co
ncl
ud
ed o
r p
rom
ote
d
3C
lear
ch
ange
s ca
n b
e se
en a
nd
pro
mo
ted
0-2
5 %
My
bu
sin
ess
do
es
no
t h
ave
a s
trat
egy
to
mak
e a
so
cial
imp
act
25
-50
%M
y b
usi
ne
ss h
as n
ot
be
en
ab
le t
o p
rod
uce
so
cial
imp
act
50
-75
%M
y b
usi
ne
ss s
tart
s to
hav
e m
eas
ura
ble
so
cial
imp
acts
75
-10
0 %
My
bu
sin
ess
alr
ead
y h
as a
su
stai
nab
le s
oci
al im
pac
t
SCO
RIN
G D
EFIN
ITIO
NS:
Org
anis
atio
n a
nd
Pro
du
ct
SCO
RIN
G D
EFIN
ITIO
NS:
So
cial
Imp
act
DA
SHB
OA
RD
SC
OR
ING
%
WORKSHEET #3
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social Impact DashboardVERSION
DATE
STARTUP
NAME
BU
SIN
ES
S O
RG
AN
ISA
TIO
NW
rite
dow
n y
our
score
in B
US
INE
SS
OR
GA
NIS
AT
ION
part
in
WO
RK
SH
EE
T #
2 in
he S
CO
RE
colu
mn, th
en d
raw
a li
ne fro
m the
cente
r dot to
the n
um
ber
of yo
ur
score
.
Write
dow
n y
our
score
in S
OC
IAL IM
PA
CT
part
in W
OR
KS
HE
ET
#2
in
SC
OR
E c
olu
mn,
then
dra
w a
line
fro
m the
cente
r dot to
the
num
ber
of yo
ur
score
.
SO
CIA
L IM
PA
CT
MA
INT
EN
AN
CE
PLA
N
PR
OD
UC
T / IN
TE
RV
EN
TIO
N
0
20
40
80
100
60
SC
OR
E
0
20
40
80
100
60
SC
OR
E
Write
dow
n y
our
score
in P
RO
DU
CT
/IN
TE
RV
EN
TIO
N p
art
in
WO
RK
SH
EE
T #
2 in
he S
CO
RE
colu
mn, th
en d
raw
a li
ne fro
m the
mid
dle
dot to
the n
um
ber
of yo
ur
score
.
0
20
40
80
100
60
SC
OR
E
Write
dow
n y
our
act
ion
pla
n that yo
u s
hould
do, so
that th
e s
core
in
the m
ete
r co
lum
n c
an
be
impro
ved
on
the
next
measu
rem
ent . A
lso
m
entio
n w
hen
is the
pla
n s
hould
be
done.
WORKSHEET #5
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Customer SegmentVERSION
DATE
STARTUP
NAME
CU
ST
OM
ER
SE
GM
EN
TD
EM
OG
RA
PH
YG
EO
GR
AP
HY
PS
YC
HO
GR
AP
HY
PR
OB
LE
MC
HA
RA
CT
ER
IST
IC
WORKSHEET #4
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
SWOT AnalysisVERSIONI
DATE
STARTUP
NAME
STRENGTHInternal strength that your startup have
WEAKNESSInternal weakness that your startup have
OPPORTUNITYExternal opportunity that your startup can
get
THREATExternal threat that can affect your startup
WORKSHEET #6
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Customer ResearchVERSION
DATE
STARTUP
NAME
NO
.T
HE
PR
OB
LE
ME
XP
ER
IEN
CE
DU
RG
EN
CY
OF
TH
E P
RO
BLE
MIN
TE
NS
ITY
OF
TH
E P
RO
BB
LE
MS
OL
UT
ION
TA
KE
ND
ISS
AT
ISFA
CT
ION
OF
SO
LU
TIN
SN
AM
E O
FR
ES
PO
ND
EN
T
WORKSHEET #6
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Customer ResearchVERSION
DATE
STARTUP
NAME
NO
.T
HE
PR
OB
LE
ME
XP
ER
IEN
CE
DU
RG
EN
CY
OF
TH
E P
RO
BLE
MIN
TE
NS
ITY
OF
TH
E P
RO
BB
LE
MS
OL
UT
ION
TA
KE
ND
ISS
AT
ISFA
CT
ION
OF
SO
LU
TIN
SN
AM
E O
FR
ES
PO
ND
EN
T
WORKSHEET #6
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Customer ResearchVERSION
DATE
STARTUP
NAME
NO
.T
HE
PR
OB
LE
ME
XP
ER
IEN
CE
DU
RG
EN
CY
OF
TH
E P
RO
BLE
MIN
TE
NS
ITY
OF
TH
E P
RO
BB
LE
MS
OL
UT
ION
TA
KE
ND
ISS
AT
ISFA
CT
ION
OF
SO
LU
TIN
SN
AM
E O
FR
ES
PO
ND
EN
T
WORKSHEET #7
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Market SizeVERSION
DATE
STARTUP
NAME
TAMTOTALADDRESSABLEMARKET
SERVEDADDRESSABLEMARKET
TARGETMARKET
SAM
TM
TOP-DOWN APPROACH BOTTOM-UP APPROACH
Write down the estimation of TAM, SAM and TM numbers from the targeted market
MARKET SIZE STRUCTURE
REFERENCE DATA
FILTER 1
FILTER 2
FILTER 3
FILTER 4
FILTER 5
MARKET SIZE
INDIVIDUSEGMENT 1
MULTIPLICATIONCLUSTER
PROJECTION
TOTAL OFCLUSTER
CLUSTEREQUAL DATA
INDIVIDUSEGMENT 2
INDIVIDUSEGMENT 3
INDIVIDUSEGMEN 4
MARKET SIZE
INDIVIDUSEGMENT 5
WORKSHEET #8
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Competitor AnalysisVERSION
DATE
STARTUP
NAME
COMPARISON TABLE
PERCEPTUAL MAPWrite down the definition of all end of the 4 lines, ten put the current position of your startup and your competitors.
Compare your startup’s advantages with some of nearest competitors
WORKSHEET #9
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Product PositioningVERSION
DATE
STARTUP
NAME
CUSTOMER SEGMENT
BRAND NAME
PRODUCT CATEGORY
BENEFIT / PROMISE
REASONING
COMPETITOR(S)
DIFFERENTIATION
COMPONENT
Target of customer of the product
Brand name of the product
Category of the product.
Benefit or main promise
The strong reason
Brand of other competitors (or others solution)
Differentiation of this product/startup with other competitors
PRODUCT POSITIONINGSTATEMENTFill in with format:For [Customer Segment], [Brand Name] is Product Category] which [Benefit/Promise] because of a [Reasoning]. The difference with [Competitor], because [Differentiation].
WORKSHEET #10
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Site VisitVERSION
DATE
STARTUP
NAME
RESUME
DATE & TIME
LOCATION
PRESENTER
LESSONLEARNED
NEXT ACTIONPLAN
WORKSHEET #11
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Marketing StrategyVERSION
DATE
STARTUP
NAME
GE
TG
RO
WK
EE
P
GO
TO
MA
RK
ET
RE
TE
NT
ION
GR
OW
CU
ST
OM
ER
GR
OW
RE
VE
NU
EM
ED
IA P
RO
MO
TIO
N
T h
e w
ay
to g
et th
e f
irst
cust
om
ers
Th
e w
ay
to d
o p
rom
otio
n o
n m
ediu
m
Pa
id, E
arn
ed, S
hare
d a
nd O
wned M
edia
The w
ay
to r
eta
in c
ust
om
ers
Th
e w
ay
to g
row
th
e c
ust
om
er
fro
m th
e
exi
stin
g c
ust
om
ers
T h
e w
ay
to g
row
th
e r
eve
nu
e w
ith th
e
pro
du
ct v
aria
tion
or
offe
r va
ria
tion
WORKSHEET #12
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Distribution Strategy& Product Price VERSION
DATE
STARTUP
NAME
DISTRIBUTION CHANNEL
CHANNEL OF SALES
PRODUCT PRICE
SELLING PRICE OF PRODUCT
Elaborate the estimation of price and margin which composes the selling price of one product to consumers.
Write down your sales plan through the online and offline sales channel
Draw some plan of product distribution flow of your startup to the customers. Also write down the intermediary if there are some.
ONLINE OFFLINE
WORKSHEET #13
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Business Model CanvasVERSION
DATE
STARTUP
NAME
BU
SIN
ES
S M
OD
EL C
AN
VA
S
CH
AN
NE
L
RE
VE
NU
ES
TR
EA
M
KE
YR
ES
OU
RC
ES
CU
ST
OM
ER
SE
GM
EN
TV
ALU
EP
RO
PO
SIT
ION
CU
ST
OM
ER
RE
LA
TIO
NS
HIP
KE
YA
CT
IVIT
IES
KE
YP
AR
TN
ER
S
CO
ST
ST
RU
CT
UR
E
WORKSHEET #14
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Presentation DesignVERSION
DATE
STARTUP
NAME
WORKSHEET #15
IDEA JAM 2018. NO COPYRIGHT INFRINGEMENTS INTENDED. ALL RIGHTS BELONGS TO THEIR RESPECTIVE OWNERS.
Social Impact DashboardVERSION
DATE
STARTUP
NAME
BU
SIN
ES
S O
RG
AN
ISA
TIO
NW
rite
dow
n y
our
score
in B
US
INE
SS
OR
GA
NIS
AT
ION
part
in
WO
RK
SH
EE
T #
2 in
he S
CO
RE
colu
mn, th
en d
raw
a li
ne fro
m the
cente
r dot to
the n
um
ber
of yo
ur
score
.
Write
dow
n y
our
score
in S
OC
IAL IM
PA
CT
part
in W
OR
KS
HE
ET
#2
in
SC
OR
E c
olu
mn,
then
dra
w a
line
fro
m c
ente
r dot to
the
num
ber
of
your
score
.
SO
CIA
L IM
PA
CT
MA
INT
EN
AN
CE
PLA
N
PR
OD
UC
T / IN
TE
RV
EN
TIO
N
0
20
40
80
100
60
SC
OR
E
0
20
40
80
100
60
SC
OR
E
Write
dow
n y
our
score
in P
RO
DU
CT
/IN
TE
RV
EN
TIO
N p
art
in
WO
RK
SH
EE
T #
2 in
he S
CO
RE
colu
mn, th
en d
raw
a li
ne fro
m the
cente
r dot to
the n
um
ber
of yo
ur
score
.
0
20
40
80
100
60
SC
OR
E
Write
dow
n y
our
act
ion
pla
n that yo
u s
hould
do, so
that th
e s
core
in
the m
ete
r co
lum
n c
an
be
impro
ved
on
the
next
measu
rem
ent . A
lso
m
entio
n w
hen
is the
pla
n s
hould
be
done.
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