Disruption Is The Idea Technology Speeds It Up

A startup in real time(No Uber or AirBNB)

Selfie Time!!!

Take out your phone…

Let me tell you a story about…

O MotivationO Obvious IdeasO Pot HolesO PivotingO Lean Start-UpO Being Collaborative and Partner

FriendlyO Momentum & The Law of Attraction

DisclaimerO I have permission – the client is in

the roomO This is a prime example of the

collaborative approach to doing business

7 MonthsFrom false start to success

It starts with an IDEA…

You need to be open…

What’s staring you in the face?

Where do good ideas come from, along with your next

$1,000,000?

Insert Your Selfie Here…

Solve a problem..O What are the persistent challenges in your

industry or the company you work for?

Cosmetic Injection IndustryO Key players limiting growth

O Medical Specialists O Established Injecting Networks

O Current practices are:O Exploiting injectors O Not patient friendlyO Limiting market penetration for suppliers

Without Alignment

(Cue Seal Song)

Things Get a Little Crazy…

Majority of partners were aligned

some weren’t.

That was enough to kill phase 1.

www.worldartsme.com

A False StartO Great ideaO Partners not alignedO Custom technology

O Big lead timeO Big investmentO Tech IP vested with the departing

partners

Not A Train Wreck…

It was an opportunity to

“Think Differently For A Better Result”

PivotingO It’s how you respond - not reactO Minimum viable productO No time to wasteO Minimal Cap Ex

Great Idea & Worth Pursuing

• Who• Right people on the bus• Registered Nurses• Professional Practices• Suppliers

• Why• Create opportunities for

RN’s• Improve industry conditions

• What• Franchise opportunity for

RN’s• New revenue for health

professionals• How

• Simple systems• Established technology• Partner friendly approach

Being Collaborative and Partner Friendly

O The suppliers are being looked after not screwed – objectives are aligned

O Attracted major channel partners in record time and before even commencing to trade:O MedicalO DentalO Allied HealthO Pharmacy

Momentum & The Law Of Attraction

O Taking a strategic long-term approach

O An everyone must win attitudeO Resulted in massive speed to market

7 Months LaterO Wholesale product deals to rival the

industryO Master Franchisees with large networks in 4

verticalsO First 5 franchises sold in April 2016

O 11 franchise applications in progressO 14 new franchise discussions in progress

O First treatments to commence May 2016O Discussions to open up NZ market in 2016O USA in 2017

2nd Time AroundO Invested in simple systems & operational

excellenceO Got cutting edge IT without upfront

investment or development risk (SaaS)O Franchisee runs the business on an iPad and

mobile eftposO Franchisor runs their business from the cloudO Business model & tech opened other

opportunitiesO Instantly duplicable and scalable at a global

level

What is your story going to be about…

O Your idea – What problem can you solve?

O Take ActionO Minimize your riskO Lean Startup – It’s easier than everO Being Collaborative and Partner

FriendlyO Momentum & The Law of Attraction

Final take away.

Collective wisdom in this

room helped make this all

possible.

www.HEOsoftware.com Go to the website.

Tell me what your BIGGEST challenges are

And I will send you the slide deck.