Idea Path (Make startup business idea feasible and working)

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Transcript of Idea Path (Make startup business idea feasible and working)

Khan Tanjeel AhmedCo-founder, TechsetraCo-Manager, Google Business Group Khulna

VALIDITY PITCH MVP

CANVAS CUSTOMER

Idea Validation

Find something

Talk to others

Plan the basic product

Usability Testing

Brand it up

Customer Acquisition Plan

Pitch Your Idea

*Am I passionate enough?

*Practice on 20.1.10

*Tell them the story

*Be laser-focused!

*Less product- More money

*Focus on Uniqueness

*Who will use it?

*Why they will use it?

*Where the money walks?

*Don’t wear shorts!

*Practice! Practice!!

*Read their minds!

*Use Reference

Total Available Market (TAM)

Serviceable Available Market (SAM)

Serviceable Obtainable Market (SOM)

Total Population

170 million

Population aged 15-35

51 million

Internet Users

62 millionAll platform

Active Social Media Users from 15-35 years age in

Major Cities

9.6 million

50% of SAM

4.8 million4.8 mill Users who are

- from age 15-35 - and active in Facebook

- and live in major cities in BD

Fundle focuses on:

Source : FB analytics

Minimum Viable Product

Select a persona

Needs VS Wants

Coming Soon!

Release and Analyze

Learn and Build

Young ProfessionalsUrban and Semi-urban Youth

Age

Occupation

Status

Location

15-23

Students, Part-timers

Single, In a relationship

Urban & Semi-urban

Age

Occupation

Status

Location

24-35

Entrepreneurs, Private Services

Single, In a relationship, Married

Urban & Semi-urban

MotivationMotivation

Personality

Extrovert Introvert

Sensing Intuition

Thinking Feeling

Judging Perceiving

Personality

Extrovert Introvert

Sensing Intuition

Thinking Feeling

Judging Perceiving

Incentive

Value of opinion

Achievement

Social Existence

Trends

Incentive

Value of opinion

Achievement

Social Existence

Trends

Technology

Internet

Software

Mobile Apps

Social Network

Internet

Software

Mobile Apps

Social Network

Technology

Goals Goals

To follow the trend, spending time with friends,

being more active in social media and share their

fun moments with friends and families,

suggesting their friends anything they got benefit

from.

Making acquaintances, spending time with

friends and families, high existence in social

media, having a better financial and social

acceptance.

A recent graduate or early stage professional who aspires for:

Social recognition, career advancement, becoming &

financially secure. Who spends on entertainment, shopping

and socializing.

Mostly Students who are often found in groups. They are

trendy and tech-savvy. They are digitally active and don’t fear

to share their mind on social-media. They often look for great

value for money offers!

Customer persona

NEED VS WANT

"Does the user NEED this feature to solve their

problem, or do they WANT this feature to solve the problem?"

Canvas Model

1. Key Partners

2. Key Activities

4. Value Propositions

7. Customer Segments

3. Key Resources

5. Customer Relationship

6. Channels

8. Cost Structure 9. Revenue Streams

Lean Business Model Canvas

9%2%

23%

6%41%

19%Google Ad Revenue BDT

Event Promotion Revenue

Sponsored Content Revenue

Premium Content Revenue

Ecommerce Revenue

Specialization Course Revenue

Cost Structure Revenue Structure

24 Quarters

$ 1.54m

20 Quarters

$ 5.22m4%

58%

2%3%1%

32%

Regular Operational Cost

Salary Expense

Server Costing

Rent and Utility Expense

Overhead Expense

Promotional Expense

Key Partnership Key Activities

Key Resources

Value Proposition CRM

Distribution Channels

Target Segments

Educational Institute (Local)Educational Institute (Intl.)Knowledge Mentors Specialized ExpertsVendorsSuppliersDelivery AgentFinancial Institution

Awareness CampaignsEnsuring technical perfectionstrong partner relationshipE commerce Coordination

Learning with no boundaryIceberg of knowledgeSmart guiding intelligenceCo-op premium contentLearner and Expert bridgeBring back childhoodMake learning funTextbook- web resource integratedMake kids earn through study

Access to global knowledgeLow priced premium contents All in one learning solutionMixture of education & Ecom

Web ApplicationMobile Application

Pre-school aged childrenPrimary School StudentsSecondary School StudentsCollege StudentsUniversity StudentsParentsIndependent Learners

EmployeesAlgorithm Technical InfrastructureE commerce value chainE commerce InventoryKnowledge center

Get Customers

FnF

Friends of Friends

Pure Positivity

Create Partnership with Trusted

Consult

FREE!!!

Equation for Getting Customers

Use Social Media

Offer Something Special

Ask for Help

Don’t Forget to Smile

Build trust

Consistency is the key

Don’t be afraid to experiment

Investment vs Expense

KEEP IN MIND

VALIDITY PITCH MVP

CANVAS CUSTOMER

Contact

[email protected]

• tanjeelk