Realify your Secret Idea with Lean Startup Methods

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Realify Your Secret Idea with Lean Startup Methods

IA Summit Pre- Conference April 3, 2013Kate Rutter, Co-Founder, LUXr

Association for Information Science and Technology1320 Fenwick Lane, Suite 510, Silver Spring, Maryland 20910, USATel. 301-495-0900 / Fax: 301-495-0810 / E-mail: [email protected]

* Make a Product in Three Hours

#realify #ias13

LUXR.CO APRIL 2013 • IA SUMMIT 2013

Whoʼs here?" " " 1 min intros" " " - name" " " - role " " " - superpower

Hello!


We coach startup entrepreneurs on how to build products that people need, want, and love to buy.


Kate Rutterwww.luxr.co

@katerutter@luxrco

#realify#ias13

TWEET!


A class on how to produce an awesome UI

This is not...

(how do you know itʼs awesome?)

A session on making production wireframes or photoshop comps

(how do you know these arenʼt a waste of valuable time?)

A “perfect approach” or a rigid point of view on Great UX.

(100s of entrepreneurs have used these techniques to define

their own unique Great UX.)


• UX Designers as founders • Lean Startup concepts & mindset• Product UX - emerging practices• Hands-on } make a product MVP• Learning through personal expression

This is about making products.

Focus! Simplify! Decide! Test!Move forward!


Let’s get warmed up


{5 min Activity}

Users + problems + solutionSketch it out

Who are the users?What problems do they have?

What would be a proposed solution?


Users + Problem + Solution map

Users

problems solution

a mobile app for delegating tasks

business professionals

people with families

need to know when something is done

Too much to do, not enough time

need to share tasks on the go

Idea name: .Task-a-doodle

“the DNA of your idea” 5 min

The talky part


2 Big Ideas

Empathy.Design.

Products!

User Experience

Build. Measure.

Learn!

Lean Startup


Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”

+incremental

releasesmake products

customers want

+reduce waste

The big idea...


Build.Measure.

Learn

• Experiments•!Validated learning•!Reduce waste

The big idea...


Empathy.Design.

Products!

UI UX

via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

product

The big idea...


Needs1. I need...2. I want...3. My goal is...

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Your vision & ideas go here

whywhathow

Interfaces & flowsPrototypes

User stories

This Week

UX Stack BUILD

MEASURELEARN


Let’s make stuff!


Picture your user as a human person.(Insert personas here)

Who is it for?


{Activity}

Rapid Sketching

Clothespin Man!



UsesMary can...

Features

Users


pixels


whywhathow


User stories

This Week

UX Stack


Who: Make a Persona


{Activity}

Make a personaPortrait

5 min


{Activity}

Make a personaFacts


{Activity}

Brainstorm 10 facts3 min


{Activity}

Divide into 2 piles:more

importantless

important

1 min


{Activity}

Write ‘em down.1 min


{Activity}

Make a personaBehaviors


{Activity}

Make a personaNeeds & Goals


* Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments.

* Is this a specific person you know? If yes, make adjustments.

* Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.

{check}

3 checks


{check}

Where is the biggest risk?Which 3 assumptions about your

customers pose the biggest risk to the

success of your idea?

Hint: validate these first.


Act on user needs by identifying value propositions.

Where’s the value?



UsesMary can...

Features

Users


pixels


whywhathow


User stories

This Week

UX Stack


An example


What: Envision 6 uses


{Activity}

Sketch 6-up Uses

with __________, ________ can...

10 min


Making the most of the pairwith __________, ________ can... with __________, ________ can...


{Activity}

Work at the wall

Post your work2-minute “quiet read”

Focus on understandingConfirm clarity

10 min


{Activity}

Dot-vote top picks

3 dots } pick top use

1 min


{Activity}

Redraw the top pick5 min


Break!



UsesMary can...

Features

Users


pixels


whywhathow


User stories

This Week

UX Stack


{Activity}

Brainstorm 6 features2 min


{Activity}

Divide into 2 piles:easierharder

1 min


1 min

5-item to-do list

Task sharer

Status tracker

{Activity}

Pick 3.


Measure what matters by tracking actionable metrics.

How do you knowit’s working?


Product(black box)

Conversion Funnel

Traffic

Measuring what?


{Activity}

Brainstorm 5 measures(from features)

5 min


{Activity}

Divide into 2 piles:moretelling

lesstelling

1 min


{Activity}

Pick 3.1 min


{Activity}

Pair-check your metrics


Metrics checklist

3. Is there an object basis?

• “per user” [ ___/user]• “per user per week” (fancy!)• Examples: per user, per session, or by interaction or item (messages per file, emails per thread)

* not required, but super-helpful

• “per week” [ ___/wk ]• “per month” [ ___/mo]2. Is there a time basis?

• “number of...” [ # ]• “average number of...” [avg ]• “percent of...” [ % ]

1. Does the metric begin with a number?


Metrics checklist

a good metric... a great metric......makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.”

vanity good better

...measures the usage of your product by a person. The usage should be specific to features that deliver value to your user.

unhelpful

total number of registered

users

% of users who share a

task 3+ times a day,per week

sign-ups

awesome% of users who sign in 3+ times a

day,per week

% of new users per

week


% of users who share a

task 3+ times a day,per week

Avg days for tasks to be completed, per month

Avg # of connections per user, per

week

{Activity}

Make a dashboard


Pull it all together

Tell the story



UsesMary can...

Features

Users


pixels


whywhathow


User stories

This Week

UX Stack



UsesMary can...

Features

Users


pixels


whywhathow


User stories

This Week

UX Stack BUILD

MEASURELEARN


This is [product name] .

Meet...

MVP* Narrative

MVP

The idea...

* Minimum Viable Product

5 min


Story time!

Your pair peer reads your story.

(Simply read the words on the page.)



UsesMary can...

Features

Users


pixels


whywhathow


User stories

This Week

UX Stack


Patterns of work1. Generate independently, discuss as a team

(3 people ideal)2. Dump & Sort

(one item per Post-It, use Sharpie)3. Sketch

(especially of people)4. Work at the wall 5. Timebox!

(speed kills the censor and keeps you moving)6. 2x2 organizing framework

(help decision-making when lots of items)7. Quick decision-making techniques

(dot-vote, roman vote, stack rank)


Resources & Next Steps

• Customer Development interviews (3 in the next week. Sooner if your audience is at the Summit)

• LUXr Core Curriculum

• Bootstrapping

• Startup Weekends & hackathonsStartupweekend.org

• Founders Institutefi.co

• Crowdfunding, Peerfunding, Enterprise Incubators


Go be awesome.


LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.

LUXr.co

3435 Cesar Chavez, San Francisco, CA • 94110

The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101

[email protected] • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc

Realify your Secret Idea with Lean Startup Methods

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