MarketingVOICEIS CRUCIAL FOR YOUR COMPANY'S SUCCESS

Why Having a Consistent

"Keeping a consistentcompany voice across all

online platforms will greatlyincrease your chances ofhaving an powerful firstimpression with a new

prospective customer." -ROSS GRISMER, DIRECTOR OF SOCIAL MARKETING

Your company's success heavily relies on your abilityto create and sustain a consistent, effective

marketing voice. Throughout a buyer's journey, therewill be many touch points with your brand, andinconsistency in your message is a quick way to

scare off new customers.

Let’s take a look at how you can master yourmarketing voice.

YOURMARKETINGVOICE SHOULDMAKE YOUUNIQUE

derekpalizay.com

Your voice is not so much in ‘what yousay’ but how you say it…

Your marketing voice should be differentin a way that makes you distinctive andmemorable, this will help motivate yourcustomer to want to get to know youmore.

It’s not just about showing that you care,but more specifically, that you can helpthem achieve their goal. If you can showyou are not only knowledgeable, but alsounique, you’ll be leaps and bounds aheadof your competition.

"People don’t always remember whatyou say or even what you do, but they

always remember how you made themfeel."

S H A N N O N L . A L D E R

YOURMARKETINGVOICE CAN HELPBUILD TRUSTAND FAMILIARITY

derekpalizay.com

People trust what they know or arefamiliar with. Having a consistent voiceacross all of your digital platforms willgive your brand the traction it needs to bea welcoming, familiar voice to yourcustomers.

Be a friend and use a friendly attitude andvoice within your content marketingefforts, this will make your company'svoice more inviting.

Tip: The reader should be able torecognize your work over time as yourmarketing voice becomes morecongruent. That's the power ofconsistency!

O n t h e o t h e r e n d , h a v i n g a n i n c o n s i s t e n tv o i c e a c r o s s y o u r m a r k e t i n g p l a t f o r m s c a nl e a d y o u r v i s i t o r s t o f e e l c o n f u s e d o r e v e n

m i s l e d . T h i s m a y c a u s e t h e m t o q u e s t i o nw h e t h e r y o u ’ r e g e n u i n e o r s i n c e r e , a n d

u l t i m a t e l y d r i v e t h e m a w a y f r o m y o u rb r a n d

T h u s , c o n s i s t e n c y c a n m e a n t h e d i f f e r e n c eb e t w e e n a v i s i t o r a n d a l e a d .

YOURMARKETINGVOICE IS THEPEOPLE BEHINDYOUR BRAND

derekpalizay.com

When you think of abrand what comes tomind??? Statistically,

most humans will recall alogo, color scheme, a

mascot or even a font orother visual cue.

This is representative of acompany’s brand identity.

HOWEVER...

Your brand's voice

becomes its personality

and face. This adds the

“human element” to

your brand and makes

you relate-able. Your

voice will give you an

incredible opportunity

to display your passion

and drive.

80% of consumers say "authenticity ofcontent" is the most influential factor intheir decision to become a follower of a

brand.

S a l e s f o r c e , P a r d o t

Derek Palizay & Associates

WE CAN HELPYOUR MARKETING VOICE

SHINE!Written by: Ross Grismer

Director of Social Marketing

Presented by : Derek Palizay

FOR A FREE CONSULTATION VISIT:DEREKPALIZAY.COM