*UNWTO and EyeForTravel data SPONSORSHIP PROSPECTUSSPONSORSHIP PROSPECTUS

Where the Travel Industry & Travel Bloggers

CONNECTOctober 3-4, 2013 + Dublin, Ireland

ENGAGE FACE-TO-FACE

of travel brands are expecting to increase their investment in social media over the next 3 months. ARE YOU?61% of travelers to Europe are

TRAVEL BLOGS.33%

76% of people think companies lie in advertisement. New Media sources are rapidly rising in trust, up 75% in 2012.*Edelman Trust Barometer

Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet you here at TBEX.

ENGAGE THE INFLUENCERS Founded in 2008, TBEX is the world’s largest conference and networking event for online travel journalists and travel industry companies. TBEX attracts 600+ delegates from across the globe and is simply the best opportunity

leading digital content creators.

TBEX Europe 2013 will host attendees in Dublin, Ireland, the thriving tech hub and headquarters of Europe’s social media leaders including Google, Facebook, LinkedIn, Twitter and more.

This is your chance to: Develop new business relationships with hundreds of

Create organic content marketing opportunities.

Tell your brand or destination story through blogs, photos, video & social media.

Reach targeted demographics for your inbound marketing plan.

Recruit top level bloggers to create content for your brand.

Argentina Australia Austria Belgium Canada Croatia Denmark France Germany Greece Ireland Italy Japan Jordan Mexico

Netherlands New Zealand Norway Panama Philippines Slovakia South Africa Spain Sweden Switzerland Taiwan Thailand United Kingdom United States

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

Countries RepresentedBY TBEX ATTENDEES:

Adventure 57.00%Arts & Culture 62.00%Backpacking 40.00%Bicycling 19.00%Budget 55.00%Business Travel 15.00%Consumer Issues 7.00%Couples 33.00%Cruising 14.00%Food & Wine 48.00%Eco-Travel 39.00%

Family-Friendly 26.00%Flashpacking 21.00%Hiking 37.00%Hostelling 29.00%Luxury 41.00%Solo 51.00%Spa Vacations 23.00%Voluntourism 29.00%Walking Tours 38.00%Wedding & Honeymoon 8.00%Women's Travel 44.00%

Niches of TBEX Attendee Bloggers

Age Range of Attendees’ Audience

• 20-29 35%

• 30-39 48%

• 40-49 14%

• 50+ 3%

Revenue of Attendees’ Blogs or Sites

• $50,000 - $500,000 3%

• $5,000 - $50,000 33%

• $5,000 or less 50%

• Does not generate revenue 14%

74%

64%

98%

Connection to the Travel Industry

97%

87%

24%

Type of New Media Content Produced

Gender Makeup of Attendees: • Female 65% • Male 35%

Data shown from 2012 Attendee Survey.

Location of Attendees’ Audience

• North America 61%

• Europe 36%

• Rest of World 3%

64%

35%

34%

30%

12%

In�uence Opinion

Generate Indirect Revenue

Generate Direct Revenue w/Advertising

Promote Travel Product or Service

Promote Non-Pro�t or Association

55%

28%

7%

8%

1%

1%

Up to 10,000 Visitors

10,000 - 50,000 Visitors

50,000 - 100,000 Visitors

100,000 - 250,000 Visitors

250,000 - 500,000 Visitors

4,000,000+ Visitors

Monthly Audience of Attendees’ Blogs

W W W . T B E X C O N . C O M

TBEX NORTH AMERICA : Toronto, Canada • June 1-2, 2013 | TBEX EUROPE : Dublin, Ireland • Oct. 2013

For Exhibiting and Sponsorship Opportunities: Contact Dave Cynk in, Co-Owner & CMOPhone: 858-345-4870 • Email: Dave@TBEXCon.com

ATTENDEE PROFILE & STATISTICS> Travel Bloggers, Publishers, In�uencers

Gender Makeup of Attendees: Female 65% | Male 35%

Location of Attendees’ Audience

• North America

• Europe

• Rest of World

Age Range of Attendees’ Audience

• 20-29

• 30-39

• 40-49

• 50+

74%

64%

35%

34%

30%

12%

Position Author as an Industry Expert

In�uence Opinion

Generate Indirect Revenue

Generate Direct Revenue w/Advertising

Promote Travel Product or Service

Promote Non-Pro�t or Association

Purpose of Blog or Site

55%

28%

7%

8%

1%

1%

Up to 10,000 Visitors

10,000 - 50,000 Visitors

50,000 - 100,000 Visitors

100,000 - 250,000 Visitors

250,000 - 500,000 Visitors

4,000,000+ Visitors

Monthly Audience of Attendees’ Blogs

5%

3.5%

2.8%

2.1%

PR/Industry Professional

Travel Agent

Tour Operator

Hotel/Resort/Hostel

TBEX NORTH AMERICA : Toronto, Canada • June 1-2, 2013 | TBEX

For Exhibiting and Sponsorship Opportunities: Contact Dave Cynk

Age Range of Attendees’ Audience

• 20-29 35%

• 30-39 48%

• 40-49 14%

• 50+ 3%

Revenue of Attendees’ Blogs or Sites

• $50,000 - $500,000 3%

• $5,000 - $50,000 33%

• $5,000 or less 50%

• Does not generate revenue 14%

98%

19%

5%

3.5%

2.8%

2.1%

Blogger/Podcaster/WebTV/Video Creator

Traditional Journalist/Editor/Publisher

PR/Industry Professional

Travel Agent

Tour Operator

Hotel/Resort/Hostel

Connection to the Travel Industry

97%

87%

24%

20%

9%

6%

Blog

Social Network (Twitter, FB, Pinterest, etc)

WebTV or Internet Video

E-Books

Online Forum

Podcast

Type of New Media Content Produced

Gender Makeup of Attendees: • Female 65% • Male 35%

ATTENDEE PROFILE & STATISTICS> Travel Bloggers, Publishers, In�uencers

MAKE NEW BLOGGERCONNECTIONSQuickly & Easily

Businesses& Brands

ContentCreators

SPEED DATING AT TBEX

Bene�ts for DMO’s, PR & Travel Industry

New Business Relationships

SpeedDating

Quickly identify those who best match your needs, make the key connections, set the stage for growth!

Easily identify and meet quali�ed Travel Bloggers who can help tell your story.

Why do Businesses participate in Speed Dating?For Sponsors, PR & Industry: This is

a one-stop opportunity to quickly

locate Travel Bloggers who have

interests aligned with what you

content creators who can help tell

your story to the very people you

are trying to reach.

Speed Dating Brings Incredible Value

(Bullet point these)

A chance to meet with professional Travel Bloggers (all at one time, in one convenient place) who can help you reach your target demographics.An opportunity to talk about your destination, company or product story with

feedback).Meeting Travel Bloggers who have the niche and readership demographics you want to target.Pre-screening for potential future press trips, saving valuable time and money when inviting Travel Bloggers to visit your destination.A chance to pitch or share your company’s story with targeted Travel Bloggers you would otherwise be challenged to

time saving.

SPEED DATING BRINGSINCREDIBLE VALUEBene�ts for Participants:

A chance to meet with professional Travel Bloggers (all at one time, in one convenient place) who can help you reach your target demographics.

Pitch your destination or company story to skilled social

Meeting Travel Bloggers who have the niche and readership demographics you want to target.

Pre-screening for potential future press trips, saving valuable time and money when inviting Travel Bloggers to visit your destination.

Why do Businesses participate in Speed Dating?For Sponsors, PR & Industry: This is a one-stop opportunity to quickly locate Travel Bloggers who have interests aligned with what you have to offer, and to meet those content creators who can help tell your story to the very people you are trying to reach.

DIAMOND SPONSORSHIP$75,000.00 USD—Exclusive OR $25,000.00 USD—Each for up to 4 sponsors

TBEX attendees are proli�c content creators with massive online reach.Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including USA, Canada, UK, Australia, Spain, Italy, China, Taiwan, Thailand, Germany and more. OVER 200 MILLION IMPRESSIONS WERE MADE!

On-site bene�ts include: Diamond Sponsorship premier level logo placement on all event-related web properties, event signage and print materials.

Host of a party.*

Sponsor table in the Expo room.

Inclusion in one-on-one ‘speed dating’ sessions between industry and bloggers.

Option to insert an item in attendee gift bags (qty. 600).

Up to six (6) attendee registrations .

Two (2) Guest posts per month on our blog (content subject to approval by TBEX).

Two (2) Featured sponsor articles (50-word paragraph, link, logo or photo) sent to our list via e-newsletter.

Recognized in all eNewsletters.

Recognized from the podium at the start of each day’s keynotes

*Planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.

Massive Twitter Reach: Over 202 Million Impressions!

Over 27,000 online posts resulted from the 2-day TBEX event!

tracked:

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

MASSIVE SOCIAL REACHOver 200 Million Social Media Impressions at Previous TBEX Event

PLATINUM SPONSORSHIP$12,500.00 USD—Each for up to 15 sponsors

On-site bene�ts include: web properties, event signage and print material.

Option to offer attendees a side activity or sponsored

Sponsor table in the Expo room.

Two (2) Guest posts on our blog (content subject to approval by TBEX).

One (1) Featured sponsor article (50-word paragraph, link, logo or photo) Sent to our list via e-newsletter.

Inclusion in ‘speed dating’ sessions between industry and bloggers.

Inclusion in Open Marketplace.

Option to include an item in attendee gift bags (qty. 600).

Up to four (4) attendee registrations.*Planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.

“When it comes to learning about building new relationships

nothing compares to the face-to-face interaction with bloggers at TBEX.”

— Caroline Bean, Dir. of Social Media, Philadelphia Tourism

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

CONTACT:

JOIN OUR COMMUNITYNetwork with the best

GOLD SPONSORSHIP $7,500.00 USD—Each for up to 20 sponsors

On-site bene�ts include: Second-tier logo on all event-related web properties, event signage and print material.

Option to offer attendees a tour or activity featured in

Sponsor table in the Expo room.

One (1) Guest post on our blog (content subject to approval by TBEX).

Option to sponsor a coffee break.*

Inclusion in ‘speed dating’ sessions between industry and bloggers.

Inclusion in Open Marketplace.

Option to include an item in attendee gift bags (qty. 600).

Three (3) attendee registrations.*Planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.

Meet the in�uencers who can tell Y OU R brand story.TBEX is the best opportunity for your company to get in front of travel bloggers that have knowledge, experience, audience and credibility.

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

CONTACT:

GROW YOUR BUSINESSConnect with new audiences and customers

SILVER SPONSORSHIP $3,500.00 USD—Each, unlimited sponsors

On-site bene�ts include:

Third-tier logo on all event-related web properties, event signage and print material.

Sponsor table in the Expo room.

Inclusion in ‘speed dating’ sessions between industry and bloggers.

Inclusion in Open Marketplace.

Two (2) attendee registration.66%of consumers who visit blogs say that their purchasing decisions are

mentions or promotions within the blog’s content.*Burst Media Survey, 2012.

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

CONTACT:

50% of Blog readers read travel blogs*WTM Global Trends Report, 2010

ATTENDEE GIFT BAG SPONSOR $5,000.00 USD—Exclusive

On-site bene�ts include:

See your company’s logo displayed like walking billboards all over the show! You supply the bags, quantity of 600, so you can be as creative as you like! These bags are distributed to every attendee at the Registration Desk.

Your company logo and TBEX logo displayed on the Attendee Gift Bags given to all attendees at the Registration Desk.

One (1) item you provide inserted in Attendee Gift Bag (item must be approved by TBEX Operations Manager).

Bags you provide with your company logo and the TBEX logo must be approved by TBEX Operations Manager in advance. Deadlines apply.

“TBEX has been an invaluable experience for Room 77, both in terms of generating greater brand awareness and recruiting top-notch travel bloggers. This conference is a worthwhile investment for all who attend.”

— Jessica Skelton, Marketing Communications, Room77

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

CONTACT:

75%+ OF TRAVELERS USEsocial networks to shop for travel*PhoCusWright S ocial Media & Travel Report, 2012

BADGE LANYARDS $5,000.00 USD—Exclusive

On-site bene�ts include:

See your company’s logo all over the show! You supply the lanyards, quantity of 600, so you can be as creative as you like! These lanyards are distributed to every attendee at the Registration Desk.

Your company logo and TBEX logo displayed on the Badge Lanyards given to all attendees at the Registration Desk.

Lanyards you provide with your company logo and the TBEX logo must be approved by TBEX Operations Manager in advance. Deadlines apply.

“TBEX is the world’s main event for travel bloggers, writers and new media content creators. HOSTING THIS EVENT HAS BEEN A HUGE OPPORTUNITY, INCOMPARABLE TO ANY OTHER; it’s allowed us to greet travel bloggers from all around the world who specialize in all kinds of subjects and show them the best we have to offer. During and after TBEX, we realized how successful the event has been in terms of promotion, as the destination has received enormous exposure and coverage from all over the globe.”

— Jaume Marin, Marketing Director, Costa Brava Tourism Board

October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX

CONTACT:

78% OF TRAVEL WEBSITES

*L2 Digital IQ Index for Travel

DETAILS DIAMOND$75,000 USD—EXCLUSIVE OR

$25,000 EACH, UP TO 4 SPONSORS

PLATINUM$12,500 USD

EACHUP TO

15 SPONSORS

GOL D$7,500 USD

EACHUP TO

20 SPONSORS

SILVER$3,500 USD

EACHUNLIMITED SPONSORS

GIFT BAGSEXCLUSIVE$5,000 USD

+ BAGS

BADGE LANYAR DSEXCLUSIVE$5,000 USD +LANYARDS

Logo Placement

Premier tier on all event-related web properties,

event signage and print material

1st tier on all event-related web properties,

event signage and print material

2nd tier on all event-related web properties,

event signage and print material

3rd tier on all event-related web properties,

event signage and print material

Your company logo and TBEX logo displayed on

all gift bags

Your company logo and TBEX logo displayed on

all badge lanyards

Sponsor Table in Expo room √ √ √ √

Inclusion in one-on-one sessions between industry and bloggers: Speed Dating √ √ √ √

Pre-set appointments in Presdo √ √ √ √

Inclusion in Open Marketplace √ √ √ √

Table top area in Expo Room √ √ √ √

Option to include an item in attendee gift bags √ √ √ √

Option to hold an official giveaway contest √ √ √

Included attendee registrations 6 4 3 2

Option to o�er attendees a side activity or sponsored lunch/dinner featured in the official schedule & materials

up to 2 activities 1 activity 1 activity

Guest posts on our blog (content subject to approval by TBEX) 2 per month 2 total

Featured Sponsor article (50-word paragraph, link, logo, photo) sent to our list via e-newsletter

2 1

Recognized in a joint Pre-show Press Release √

Recognized in all eNewsletters. √

Recognized from the podium at the start of each day’s keynotes and first sessions, and at the conclusion of last sessions each day

√

Host of a Party √

International Sponsorship

OpportunitiesAdd to your reach and

TBEX events.

TBEX events are produced in the United States and internationally. Contact us for sponsorship opportunities at upcoming events.

CONTACT: