HOW EMERGING DESTINATIONS BENEFIT FROM WORKING WITH BLOGGERS

HOW EMERGING DESTINATIONSBENEFIT FROM WORKING WITH BLOGGERS

Dileep Mudadeniya, CEO Cinnamon Hotels and Resorts Matt Gibson, President, PTBA Dileep Mudadeniya, VP Cinnamon Hotels and Resorts Matt Gibson, President, PTBA

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Asian Tourist Arrivals From Europe

Asia Pacific Inbound Tourism By Region

What is an Unknown Place ?

Eiffel TowerTaj MahalPlaces that cant be missed

What is an Unknown Place ?There are still places under the radar

Pangong Tso Lake Between India and TibetPigeon Island National Park Trincomalee, Sri LankaRangiroa, a ring-shaped atoll in French PolynesiaHuacachina, a literal oasis in the Peruvian desert

Jaffna Fort, Sri Lanka

" Kandarodai Viharaya / kadurugoda Viharaya " in Jaffna, Sri Lanka

Passikudah beach, Sri Lanka

Unknown Places in Sri Lanka ?The Land of the Singing Fish, Batticaloa, Sri Lanka

The Doric at Arippu, Mannar Sri Lanka

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ISSUES FACED BY EMERGING DESTINATIONSLACK OF DIGITAL ASSETS ONLINE LIMITED ONLINE VISIBILITY

NO OR LIMITED REFERRALS AND ENDORSEMENTS

LACK OF FUNDS/RESOURCES FOR BIG ADVERTISING CAMPAIGNS

The TBC Asia ConceptA unique event for travel bloggers, industry professionals, new media content creators

The first-ever conference for travel bloggers in Asia

One of the largest group blog trips in the world

HOW WORKING WITH BLOGGERS HELPSFastCost effective Guaranteed1. LACK OF DIGITAL ASSETS ONLINE

HOW WORKING WITH BLOGGERS HELPSBuild brand recognitionIncrease destination accessability Improve SEO with backlinks, brand mentions, buzzGenerate online word-of-mouth2. LIMITED ONLINE VISIBILTIY

HOW WORKING WITH BLOGGERS HELPSBuilds a large volume of travel endorsementsBuilds a large body of accessible travel knowledgeProvides influencers with the tools to inform followers3. NO OR LIMITED REFERRALS AND ENDORSEMENTS

HOW WORKING WITH BLOGGERS HELPSProven to have excellent value per dollar spentRelatively easy to executeSupport is available4. LACK OF FUNDS/RESOURCES FOR BIG ADVERTISING CAMPAIGNS

The Case of TBC Asia

Digital content generated to Promote the Unknown Places

https://www.off-the-path.com/en/must-visit-places-in-sri-lanka/

https://www.bemytravelmuse.com/trincomalee-arugam-bay-sri-lanka-east-coast/

http://theblondeabroad.com/2016/07/11/guide-southern-sri-lanka/

http://www.huffingtonpost.co.uk/rupert-parker/planet-appetite-the-far-n_b_5957290.html

https://bandi42.wordpress.com/2014/03/10/six-fun-things-to-do-in-jaffna/

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CASE STUDY: #TBCASIA - SRI LANKA, 201657 BLOGGERS 5 DAYS 4 TRIP ITINERARIES

CASE STUDY: #TBCASIA - SRI LANKA, 2016>4,900 tweets>56.5 million impressions on Twitter & Instagram>7.5 million+ reach

CASE STUDY: #TBCASIA - SRI LANKA, 2016>65Blog postsVideosArticles

CASE STUDY: #TBCASIA - SRI LANKA, 2016Increased media attention

Marketing collateral

Private industry-blogger partnerships

KEY TAKE-AWAYSBLOGGERS ARE PROFESSIONALS, THEIR WORK ISNT FREE

FINDING THE RIGHT BLOGGER FOR YOU CAMPAIGN IS A LOT OF WORK

ALL CONTENT IS NOT GOOD CONTENT

CREATING EXCITEMENT FOR YOUR PROJECT ADDS A LOT OF VALUE

USE MEASUARABLE KPIs

LONG-TERM RELATIONSHIPS HAVE THE BEST ROI

THE PRIVATE SECTOR CAN TAKE THE LEAD

Tourism in Sri Lanka in 20131.5 million total arrivals

Google Searches for Sri Lanka Travel1.5 million total arrivals

201520162017

Tourism in Sri Lanka in 20132013 - 1.2 million total arrivals2014 - 1.5 million2015 - 1.8 million2016 - 2.2 million2017 - 2.5 million arrivals projected

Questions