*UNWTO and EyeForTravel data SPONSORSHIP PROSPECTUSSPONSORSHIP PROSPECTUS
Where the Travel Industry & Travel Bloggers
CONNECTOctober 3-4, 2013 + Dublin, Ireland
ENGAGE FACE-TO-FACE
of travel brands are expecting to increase their investment in social media over the next 3 months. ARE YOU?61% of travelers to Europe are
TRAVEL BLOGS.33%
76% of people think companies lie in advertisement. New Media sources are rapidly rising in trust, up 75% in 2012.*Edelman Trust Barometer
Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet you here at TBEX.
ENGAGE THE INFLUENCERS Founded in 2008, TBEX is the world’s largest conference and networking event for online travel journalists and travel industry companies. TBEX attracts 600+ delegates from across the globe and is simply the best opportunity
leading digital content creators.
TBEX Europe 2013 will host attendees in Dublin, Ireland, the thriving tech hub and headquarters of Europe’s social media leaders including Google, Facebook, LinkedIn, Twitter and more.
This is your chance to: Develop new business relationships with hundreds of
Create organic content marketing opportunities.
Tell your brand or destination story through blogs, photos, video & social media.
Reach targeted demographics for your inbound marketing plan.
Recruit top level bloggers to create content for your brand.
Argentina Australia Austria Belgium Canada Croatia Denmark France Germany Greece Ireland Italy Japan Jordan Mexico
Netherlands New Zealand Norway Panama Philippines Slovakia South Africa Spain Sweden Switzerland Taiwan Thailand United Kingdom United States
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
Countries RepresentedBY TBEX ATTENDEES:
Adventure 57.00%Arts & Culture 62.00%Backpacking 40.00%Bicycling 19.00%Budget 55.00%Business Travel 15.00%Consumer Issues 7.00%Couples 33.00%Cruising 14.00%Food & Wine 48.00%Eco-Travel 39.00%
Family-Friendly 26.00%Flashpacking 21.00%Hiking 37.00%Hostelling 29.00%Luxury 41.00%Solo 51.00%Spa Vacations 23.00%Voluntourism 29.00%Walking Tours 38.00%Wedding & Honeymoon 8.00%Women's Travel 44.00%
Niches of TBEX Attendee Bloggers
Age Range of Attendees’ Audience
• 20-29 35%
• 30-39 48%
• 40-49 14%
• 50+ 3%
Revenue of Attendees’ Blogs or Sites
• $50,000 - $500,000 3%
• $5,000 - $50,000 33%
• $5,000 or less 50%
• Does not generate revenue 14%
74%
64%
98%
Connection to the Travel Industry
97%
87%
24%
Type of New Media Content Produced
Gender Makeup of Attendees: • Female 65% • Male 35%
Data shown from 2012 Attendee Survey.
Location of Attendees’ Audience
• North America 61%
• Europe 36%
• Rest of World 3%
64%
35%
34%
30%
12%
In�uence Opinion
Generate Indirect Revenue
Generate Direct Revenue w/Advertising
Promote Travel Product or Service
Promote Non-Pro�t or Association
55%
28%
7%
8%
1%
1%
Up to 10,000 Visitors
10,000 - 50,000 Visitors
50,000 - 100,000 Visitors
100,000 - 250,000 Visitors
250,000 - 500,000 Visitors
4,000,000+ Visitors
Monthly Audience of Attendees’ Blogs
W W W . T B E X C O N . C O M
TBEX NORTH AMERICA : Toronto, Canada • June 1-2, 2013 | TBEX EUROPE : Dublin, Ireland • Oct. 2013
For Exhibiting and Sponsorship Opportunities: Contact Dave Cynk in, Co-Owner & CMOPhone: 858-345-4870 • Email: [email protected]
ATTENDEE PROFILE & STATISTICS> Travel Bloggers, Publishers, In�uencers
Gender Makeup of Attendees: Female 65% | Male 35%
Location of Attendees’ Audience
• North America
• Europe
• Rest of World
Age Range of Attendees’ Audience
• 20-29
• 30-39
• 40-49
• 50+
74%
64%
35%
34%
30%
12%
Position Author as an Industry Expert
In�uence Opinion
Generate Indirect Revenue
Generate Direct Revenue w/Advertising
Promote Travel Product or Service
Promote Non-Pro�t or Association
Purpose of Blog or Site
55%
28%
7%
8%
1%
1%
Up to 10,000 Visitors
10,000 - 50,000 Visitors
50,000 - 100,000 Visitors
100,000 - 250,000 Visitors
250,000 - 500,000 Visitors
4,000,000+ Visitors
Monthly Audience of Attendees’ Blogs
5%
3.5%
2.8%
2.1%
PR/Industry Professional
Travel Agent
Tour Operator
Hotel/Resort/Hostel
TBEX NORTH AMERICA : Toronto, Canada • June 1-2, 2013 | TBEX
For Exhibiting and Sponsorship Opportunities: Contact Dave Cynk
Age Range of Attendees’ Audience
• 20-29 35%
• 30-39 48%
• 40-49 14%
• 50+ 3%
Revenue of Attendees’ Blogs or Sites
• $50,000 - $500,000 3%
• $5,000 - $50,000 33%
• $5,000 or less 50%
• Does not generate revenue 14%
98%
19%
5%
3.5%
2.8%
2.1%
Blogger/Podcaster/WebTV/Video Creator
Traditional Journalist/Editor/Publisher
PR/Industry Professional
Travel Agent
Tour Operator
Hotel/Resort/Hostel
Connection to the Travel Industry
97%
87%
24%
20%
9%
6%
Blog
Social Network (Twitter, FB, Pinterest, etc)
WebTV or Internet Video
E-Books
Online Forum
Podcast
Type of New Media Content Produced
Gender Makeup of Attendees: • Female 65% • Male 35%
ATTENDEE PROFILE & STATISTICS> Travel Bloggers, Publishers, In�uencers
MAKE NEW BLOGGERCONNECTIONSQuickly & Easily
Businesses& Brands
ContentCreators
SPEED DATING AT TBEX
Bene�ts for DMO’s, PR & Travel Industry
New Business Relationships
SpeedDating
Quickly identify those who best match your needs, make the key connections, set the stage for growth!
Easily identify and meet quali�ed Travel Bloggers who can help tell your story.
Why do Businesses participate in Speed Dating?For Sponsors, PR & Industry: This is
a one-stop opportunity to quickly
locate Travel Bloggers who have
interests aligned with what you
content creators who can help tell
your story to the very people you
are trying to reach.
Speed Dating Brings Incredible Value
(Bullet point these)
A chance to meet with professional Travel Bloggers (all at one time, in one convenient place) who can help you reach your target demographics.An opportunity to talk about your destination, company or product story with
feedback).Meeting Travel Bloggers who have the niche and readership demographics you want to target.Pre-screening for potential future press trips, saving valuable time and money when inviting Travel Bloggers to visit your destination.A chance to pitch or share your company’s story with targeted Travel Bloggers you would otherwise be challenged to
time saving.
SPEED DATING BRINGSINCREDIBLE VALUEBene�ts for Participants:
A chance to meet with professional Travel Bloggers (all at one time, in one convenient place) who can help you reach your target demographics.
Pitch your destination or company story to skilled social
Meeting Travel Bloggers who have the niche and readership demographics you want to target.
Pre-screening for potential future press trips, saving valuable time and money when inviting Travel Bloggers to visit your destination.
Why do Businesses participate in Speed Dating?For Sponsors, PR & Industry: This is a one-stop opportunity to quickly locate Travel Bloggers who have interests aligned with what you have to offer, and to meet those content creators who can help tell your story to the very people you are trying to reach.
DIAMOND SPONSORSHIP$75,000.00 USD—Exclusive OR $25,000.00 USD—Each for up to 4 sponsors
TBEX attendees are proli�c content creators with massive online reach.Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including USA, Canada, UK, Australia, Spain, Italy, China, Taiwan, Thailand, Germany and more. OVER 200 MILLION IMPRESSIONS WERE MADE!
On-site bene�ts include: Diamond Sponsorship premier level logo placement on all event-related web properties, event signage and print materials.
Host of a party.*
Sponsor table in the Expo room.
Inclusion in one-on-one ‘speed dating’ sessions between industry and bloggers.
Option to insert an item in attendee gift bags (qty. 600).
Up to six (6) attendee registrations .
Two (2) Guest posts per month on our blog (content subject to approval by TBEX).
Two (2) Featured sponsor articles (50-word paragraph, link, logo or photo) sent to our list via e-newsletter.
Recognized in all eNewsletters.
Recognized from the podium at the start of each day’s keynotes
*Planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.
Massive Twitter Reach: Over 202 Million Impressions!
Over 27,000 online posts resulted from the 2-day TBEX event!
tracked:
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
MASSIVE SOCIAL REACHOver 200 Million Social Media Impressions at Previous TBEX Event
PLATINUM SPONSORSHIP$12,500.00 USD—Each for up to 15 sponsors
On-site bene�ts include: web properties, event signage and print material.
Option to offer attendees a side activity or sponsored
Sponsor table in the Expo room.
Two (2) Guest posts on our blog (content subject to approval by TBEX).
One (1) Featured sponsor article (50-word paragraph, link, logo or photo) Sent to our list via e-newsletter.
Inclusion in ‘speed dating’ sessions between industry and bloggers.
Inclusion in Open Marketplace.
Option to include an item in attendee gift bags (qty. 600).
Up to four (4) attendee registrations.*Planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.
“When it comes to learning about building new relationships
nothing compares to the face-to-face interaction with bloggers at TBEX.”
— Caroline Bean, Dir. of Social Media, Philadelphia Tourism
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
CONTACT:
JOIN OUR COMMUNITYNetwork with the best
GOLD SPONSORSHIP $7,500.00 USD—Each for up to 20 sponsors
On-site bene�ts include: Second-tier logo on all event-related web properties, event signage and print material.
Option to offer attendees a tour or activity featured in
Sponsor table in the Expo room.
One (1) Guest post on our blog (content subject to approval by TBEX).
Option to sponsor a coffee break.*
Inclusion in ‘speed dating’ sessions between industry and bloggers.
Inclusion in Open Marketplace.
Option to include an item in attendee gift bags (qty. 600).
Three (3) attendee registrations.*Planning and actual costs responsibility of sponsor, and direct-billed by venue, if applicable.
Meet the in�uencers who can tell Y OU R brand story.TBEX is the best opportunity for your company to get in front of travel bloggers that have knowledge, experience, audience and credibility.
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
CONTACT:
GROW YOUR BUSINESSConnect with new audiences and customers
SILVER SPONSORSHIP $3,500.00 USD—Each, unlimited sponsors
On-site bene�ts include:
Third-tier logo on all event-related web properties, event signage and print material.
Sponsor table in the Expo room.
Inclusion in ‘speed dating’ sessions between industry and bloggers.
Inclusion in Open Marketplace.
Two (2) attendee registration.66%of consumers who visit blogs say that their purchasing decisions are
mentions or promotions within the blog’s content.*Burst Media Survey, 2012.
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
CONTACT:
50% of Blog readers read travel blogs*WTM Global Trends Report, 2010
ATTENDEE GIFT BAG SPONSOR $5,000.00 USD—Exclusive
On-site bene�ts include:
See your company’s logo displayed like walking billboards all over the show! You supply the bags, quantity of 600, so you can be as creative as you like! These bags are distributed to every attendee at the Registration Desk.
Your company logo and TBEX logo displayed on the Attendee Gift Bags given to all attendees at the Registration Desk.
One (1) item you provide inserted in Attendee Gift Bag (item must be approved by TBEX Operations Manager).
Bags you provide with your company logo and the TBEX logo must be approved by TBEX Operations Manager in advance. Deadlines apply.
“TBEX has been an invaluable experience for Room 77, both in terms of generating greater brand awareness and recruiting top-notch travel bloggers. This conference is a worthwhile investment for all who attend.”
— Jessica Skelton, Marketing Communications, Room77
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
CONTACT:
75%+ OF TRAVELERS USEsocial networks to shop for travel*PhoCusWright S ocial Media & Travel Report, 2012
BADGE LANYARDS $5,000.00 USD—Exclusive
On-site bene�ts include:
See your company’s logo all over the show! You supply the lanyards, quantity of 600, so you can be as creative as you like! These lanyards are distributed to every attendee at the Registration Desk.
Your company logo and TBEX logo displayed on the Badge Lanyards given to all attendees at the Registration Desk.
Lanyards you provide with your company logo and the TBEX logo must be approved by TBEX Operations Manager in advance. Deadlines apply.
“TBEX is the world’s main event for travel bloggers, writers and new media content creators. HOSTING THIS EVENT HAS BEEN A HUGE OPPORTUNITY, INCOMPARABLE TO ANY OTHER; it’s allowed us to greet travel bloggers from all around the world who specialize in all kinds of subjects and show them the best we have to offer. During and after TBEX, we realized how successful the event has been in terms of promotion, as the destination has received enormous exposure and coverage from all over the globe.”
— Jaume Marin, Marketing Director, Costa Brava Tourism Board
October 3-4, 2013 Dublin, Ireland event information & updates + tbexcon.com/2013-europe + #TBEX
CONTACT:
78% OF TRAVEL WEBSITES
*L2 Digital IQ Index for Travel
DETAILS DIAMOND$75,000 USD—EXCLUSIVE OR
$25,000 EACH, UP TO 4 SPONSORS
PLATINUM$12,500 USD
EACHUP TO
15 SPONSORS
GOL D$7,500 USD
EACHUP TO
20 SPONSORS
SILVER$3,500 USD
EACHUNLIMITED SPONSORS
GIFT BAGSEXCLUSIVE$5,000 USD
+ BAGS
BADGE LANYAR DSEXCLUSIVE$5,000 USD +LANYARDS
Logo Placement
Premier tier on all event-related web properties,
event signage and print material
1st tier on all event-related web properties,
event signage and print material
2nd tier on all event-related web properties,
event signage and print material
3rd tier on all event-related web properties,
event signage and print material
Your company logo and TBEX logo displayed on
all gift bags
Your company logo and TBEX logo displayed on
all badge lanyards
Sponsor Table in Expo room √ √ √ √
Inclusion in one-on-one sessions between industry and bloggers: Speed Dating √ √ √ √
Pre-set appointments in Presdo √ √ √ √
Inclusion in Open Marketplace √ √ √ √
Table top area in Expo Room √ √ √ √
Option to include an item in attendee gift bags √ √ √ √
Option to hold an official giveaway contest √ √ √
Included attendee registrations 6 4 3 2
Option to o�er attendees a side activity or sponsored lunch/dinner featured in the official schedule & materials
up to 2 activities 1 activity 1 activity
Guest posts on our blog (content subject to approval by TBEX) 2 per month 2 total
Featured Sponsor article (50-word paragraph, link, logo, photo) sent to our list via e-newsletter
2 1
Recognized in a joint Pre-show Press Release √
Recognized in all eNewsletters. √
Recognized from the podium at the start of each day’s keynotes and first sessions, and at the conclusion of last sessions each day
√
Host of a Party √
International Sponsorship
OpportunitiesAdd to your reach and
TBEX events.
TBEX events are produced in the United States and internationally. Contact us for sponsorship opportunities at upcoming events.
CONTACT:
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