Finding and Working with Quality Travel Bloggers

How to find and evaluate good bloggers

What we will cover today

• A sea of travel bloggers but where are the good ones?

• Trust your gut: qualitative analysis• Looking at the numbers:

quantitative analysis and how blogs inflate numbers

• How the Professional Travel Bloggers Association (PTBA) can help you

Who are we

Michael Hodson@GoSeeWrite

Jennifer Miner@JenniferMiner

Qualitative Analysis

• Design• Self-hosted• Niche• Age of site• Frequency of posting• Appropriate content• Photo vs. video vs. text• Informational vs. narrative• Comments and interaction with readers

Social Media

• Numbers alone are NOT the key– What social media platforms do they use– Who are their followers– Are they contributing regularly– Are people interacting – is there

conversation or just broadcasting?

Facebook interaction

Twitter interaction

Navigating Quantitative Analytics

The Standard: Google Analytics

Before working with a blogger ask

• Statistics– Who reads them?– Google Analytics only

• References of people they have worked with in the past

• Example of previous press trip posts

The PTBA

The PTBA

• Formed to help develop travel blogging Formed to help develop travel blogging into profession with a set of professional into profession with a set of professional standardsstandards

• 50 bloggers and 10 industry members 50 bloggers and 10 industry members worked for 12 months to develop worked for 12 months to develop structurestructure

• Almost 250 blogging members right Almost 250 blogging members right now and growingnow and growing

• Located at Located at travelbloggersassociation.comtravelbloggersassociation.com

Customized search

• Search by location, language and nearly 40 niches

• Industry standard statistics for site evaluation

• Metrics for all social media platforms• RSS subscribers and newsletter

subscribers• Outside evaluation included (Klout,

PeerIndex, Kred)• Unlimited number of searches, using

any and all criteria you want

Search Engine

Blogger Profiles

Other Blogging Groups

• Navigate Media Group

• iAmbassador

• Eco Adventure Media

• Best Family Travel Experts

• Reiseblogger Kollektiv

Thank you

Michael [email protected]

Jen [email protected]

For PTBA [email protected]

Finding and Working with Quality Travel Bloggers

Travel

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