What I learned from 200 projects (Amsterdam UX)

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Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.

Transcript of What I learned from 200 projects (Amsterdam UX)

  • What I learned from oh, I dont know, around 200 projects Peter Boersma (@pboersma) Interaction Design Director at Blast Radius Amsterdam UX Meetup July 2, 2014
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • around 200 projects 1995 - 2000 - General Design 70 10 2000 - 2002 - Satama Interactive 20 10 2002 - 2005 - EzGov 15 5 2005 - 2006 - User Intelligence 10 20 2006 - 2010 - Info.nl 20 5 2010 - 2012 - Adaptive Path 5 2.5 2012 - 2012 - freelance 5 10 2012 - present - Blast Radius 55 40 Total 200 10 #proj /year
  • scope, teams, skills, org charts, deliverables
  • the scope of our projects has expanded from one-way webdesign to service design for networked brands
  • http://www.abnamro.nl
  • 640px 480px
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • ! SOCIAL CONTENT MOBILE CONTENT STORES CRM PR CSR ALWAYS-ON CONNECTED PLATFORMS Starbucks.com
  • our teams have had different types of people in them
  • my roles at interactive agencies 1995 - 2000 - UI Designer 2000 - 2002 - Consultant User-Understanding 2002 - 2005 - Senior Information Architect 2005 - 2006 - UX Consultant & Partner 2006 - 2010 - Senior Interaction Designer 2010 - 2012 - Experience Designer 2012 - 2012 - Freelance (Process) Designer 2012 - present - Interaction Design Director
  • we had different skills, starting at Computer Science, HCI and Design leading to User Experience
  • HCICS Des
  • HCICS DesIxDIA Mar Com Info Des Copy Usab
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • shallow knowledge User Experience deep knowledge business knowledge
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • since 1995, we have been looking for the right place of UX in the organization
  • what we call our work, our deliverables, changed too...
  • Here is how we work: Step 1: we send you a contract Step 2: we design your site and you approve the design Step 3: we build your site, and you approve the design Step 4: we send you an invoice
  • Design ResearchEvaluation Prototype Test SketchDetailed Design Concept Personas Interviews
  • Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • GOOD BAD per company
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • 1995-2000 - General Design Company prole: - Dutch startup that grew from 3-30 people - made interactive sites for small & large brands My responsibilities: - in the beginning: everything - from interface design - via software programming - to sales and project management
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • A conference is more than the proceedings Also: its not that hard to get on stage!
  • Business Design ResearchEvaluation StrategyManage Prototype RequirementsReview Estimate SketchDetailed Design Competition Process Scope
  • Br Br eaking ead share late-night pizza with developers have lunch with clients go for drinks with colleagues 35 35
  • General Design GOOD BAD * gave me broad experience * mix of academic research and practical focus * time to discover what I like (not project management) * being project manager & UI designer on 10 projects * leading to a short, 4-week burnout
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • 2000-2002 - Satama Company prole: - Finnish web-and-mobile agency going global - General Design turned into Amsterdam ofce My responsibilities: - Consultant User-Understanding - concept design, IA, IxD, usability tests - for the rst time: process designer
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • Business Design ResearchEvaluation StrategyManage Position Requirements Scope Estimate Detailed Design Concept Competition Process Roles Steps Interviews
  • Satama Interactive GOOD BAD * mobile experience: designed WAP sites, and created a mobile portal evaluation tool. * process focus: I managed a 2-year program to document the Satama Unied Process. * I wasnt considered a good t for consultant team * leading to a long, 8-month burnout
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius
  • 2002-2005 - EzGov Company prole: - software & consultancy for online transactions - between governments and citizens/businesses My responsibilities: - Information Architect - Also: Usability Engineer - And: Process Designer
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab
  • 3 Phases 5 Disciplines System Analysis Information Architecture & Interaction Design Usability & Accessibility Testing Content Design Visual Design & Information Design Elaboration ConstructionInception EzGov Standards for UXEzGov Standards for UX
  • Business Design ResearchEvaluation StrategyManage Service Design Prototype RequirementsReview Test Scope Estimate Detailed Design Personas Process Roles Steps Interview