UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years of Lean UX
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ALMOST EVERYTHING I’VE LEARNED FROM 5 YEARS OF LEAN UX JEFF GOTHELF || [email protected] || @JBOOGIE
Transcript of UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years of Lean UX
A L M O S T E V E R Y T H I N G I ’ V E L E A R N E D F R O M 5 Y E A R S O F L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E
A G I L E + U X = H E A R T B R E A KT W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
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5 Y E A R S A G O …T H E P O S T T H A T S TA R T E D I T A L L
L E A N U X A L L T H E TA L K SW H I C H L E D T O T H I S
L E A N U X - T H E B O O K !W H I C H L E D T O T H I S
L E A N U X - T H E M U S I C A L !W H I C H L E D T O T H I S
L E A N U X - T H E H A S H TA G !W H I C H L E D T O T H I S
#leanux
M E . O N A I R P L A N E S . A L O T.W H I C H L E D T O T H I S
T W O T H I N G S E M E R G E D
D E S I G N H A S T O C H A N G EW E L E A R N E D 2 T H I N G S
P R O D U C T D E V E L O P M E N T H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S
L E A N U X I S A G I L E U XL E T ’ S G E T T H I S O U T O F T H E W A Y E A R LY
3 B I G L E A R N I N G S F O R D E S I G N
A R T I FA C T S N O T A R C H I V E SD E L I V E R A B L E S A R E T E M P O R A R Y
R A D I C A L T R A N S PA R E N C YT H E R E A R E N O S E C R E T S
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O NC O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
N O O N E W A S A S K I N G , “ S O W H AT ? ”T E A M S W E R E S H I P P I N G F E A T U R E S
C O N T I N U O U S L E A R N I N GT H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond
T H E O R G A N I Z AT I O N H A S T O S H I F TM O S T I M P O R TA N T …
H U M I L I T YN E W T O O L S , N E W W A Y S O F T H I N K I N G
H O W M A N Y O F Y O U R U N A N D , W H I L E Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S A L O N G T H E W AY A N D U P L O A D T H E M T O S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K
@ J B O O G I E
T H AT ’ S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E
Y O U R U N PA S T T H I N G ST H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
Y O U R U N PA S T S C E N E R YT H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
I R A N PA S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
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T H E F U T U R E I S F O G G YA P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
H U M I L I T YC O M P O N E N T S O F L E A N U X
@ J B O O G I E
@ J B O O G I E
"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one.
Absolutely no one."
E X P E R I M E N TAT I O NM I N I M U M V I A B L E W H A T ?
E X P E R I M E N TAT I O NC O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?
T H E T R U T H C U R V E
I T E R AT I O NY O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
D ATAO B J E C T I V E M E A S U R E S O F S U C C E S S
R E S E A R C H I S PA R T O F T H E C Y C L EW H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”
R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X
@ J B O O G I E
R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X
@ J B O O G I E
D I D W E C H A N G E C U S T O M E R B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
P R O G R E S S & F U N D I N GE V I D E N C E - B A S E D D E C I S I O N S
T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y
T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S
G E T T O P R O D U C T FA S T E RP R I O R I T I Z E L E A R N I N G O V E R G R O W T H
S H I F T F R O M A C U LT U R E O F D E L I V E R Y T O A C U LT U R E O F L E A R N I N G
T H A N K Y O UJ E F F G O T H E L F | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
N E W B O O K S O O N ! S E N S E A N D R E S P O N D . C O
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