WELCOME TO

ABOUT PRESENTATION

•Introduction•Strategy•PESTEL

SACHIN AWASTHI

•Marketing• SWOT

SHALINI SINGH

•FINANCIAL DATAVARUN JAIN

INTRODUCTION

Hypermarket

The chain of retail stores of the Pantaloon Retail (India) Ltd.

89 outlets in India

Headquarter in Mumbai

Focusing on Value of Money

VISION AND MISSION

Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. 

Group Mission We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

CORE COMPETENCY A choice of more than 20,000 products

Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes

Fast deliveries – tie ups with world leaders in logistics & transportation services

A dedicated Customer Care helpline for any queries

Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee, which most of the other online shopping sites offers

“Is Se Sasta Aur Accha Kahin Nahi”

Talks of Quality and Cost

Special emphasis on apparels and life style products

Providing interesting discounts

AWARDS

Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards

2008 Coca-Cola Golden Spoon Awards

2008 The Reid & Taylor Awards For

Retail Excellence 2008 Platinum Trusted Brand Award Images Retail Award 2005,06 DLF Award 04

PANTALOONS RETAIL (INDIA) LTD.

Part of future group Catering wide cross-section of Indian

Society Food, fashion, footwear, home and

consumer electronics, book and music, wellness and beauty, general merchandise, telecom and IT, leisure and entertainment and fianancial products and services.

HIERARCHYFUTURE GROUP

CAPITAL

BRANDS SPACE RETAI

LS

LIFE STYLES RETAILING

VALUE RETAILING VENTURE

FASHION STATION

MEDIA LOGISTICS

STRATEGY Customer oriented

Employee oriented- high attrition rate

CUSTOMER ORIENTED Attracting and retaining customers

Uses non-traditional marketing strategy

Behavioural psychology

Moving demo-trolley

Used young population as strategic blessings

Also witness to romance

CONTINUED…

Movie centric promotions

Regular interesting offers/discounts

Spot discounts

Night shopping culture

Occasions based services

Babies day out promo

More organized floors

EMPLOYEE ORIENTED

Consider biggest assets

Employee welfare trust

Employee growth /training programes

“PRERNA” the employee suggestion plan

Standardization of staff room

Upgradation for education

Internal publications- “Pragati” Discipline by design

MARKETING

‘7 P’s ANALYSIS

PRICING

Value Pricing (EDLP) Promotional Pricing • Low Interest Pricing • Psychological Pricing • Special Event Pricing (Republic Day) Differentiated Pricing • Time Pricing Bundling

PRICING COMPARISON

TIME PRICING

LOW INTEREST FINANCING

PSYCHOLOGICAL PRICING

BUNDLING

PLACE: STORE LOCATION

PROMOTION

• “SAAL KE SABSE SASTE 3 DIN”• FUTURE CARD (Discount Upto 3%)• SHAKTI CARD• JUNK SWAP OFFER• BRAND AMBASSADOR: M.S. DHONI • ADVERTISMENT (Print Ads, T.V., Radio)• POINT OF PURCHASE PROMOTION• GIFT TO EVEY 100th CUSTOMER (Seasonal)

KEY OFFERS• 32” Television--Rs. 22990/- (Exchange Offer)

• Portable Metal Bed– Rs. 3199/-

• Buy 21” Television Flat Television Rs. 4999/- And Get Dish TV Set Top Box Free.

• Buy Red Label Tea 950 gm. Rs. 258/- And 2 Kg Sugar Free.

• Buy 2 Men Jeans For Rs. 599/- only.

BANNERS AND POSTERS

PEOPLE

• People Are The Customers Which Are The Biggest Asset Of A Company.

• Well Trained Staff.

• Appearance.

• Presently Around 10000 Workers Are Working And Around 500 Workers Are Recruited Every Month.

• High Security For Safety Of Customers.

PROCESS

PROCESS (CONT.)

PHYSICAL EVIDENCE

PHYSICAL EVIDENCE (CONT.)

FINANCIAL DATA

SALES NET PROFIT

1527.20(Q2 DEC 08)

24.35%

1228.07(Q2 DEC 07)

33.54(Q2 DEC 08)

5.97%

31.65(Q2 DEC 07)

DIVIDEND

2008 Rs.30 2007 Rs.25 2006 Rs.25 2005 Rs.25 2004 RS.15

DECEMBER’S SAME STORE SALES

VALUE LIFESTYLE HOME (DECEMBER 2007)

345.67 147.49 38.25

-3.56% -13.97% -10%

333.37 126.88 34.43(FIG IN CRORES)

(DECEMBER 2008)

STOCK PRICE MOVEMENT

Click icon to add picture

PROBLEMS AHEAD

Reduction in consumer spending Slow construction of malls Difficulty in raising working capital High rentals Lowering margins New emerging competitors

SWOT ANALYSIS

SWOT ANALYSIS STRENGHT

• High Brand Equity• EDLP• Infrastructure• Product Diversity• Supply Chain

WEEKNESS

• Falling Revenue/ Sq Ft.• Unable To Meet Store Opening Target• Perception Amongst Consumers

OPPORTUNITIES

• Organized Retail• Understanding Consumer Preferences• Targeting Area More Prone To Development• Global Expansion• In Store Experience Improvements

THREATS

• Competitors• Government Policies• Unorganized Retail• Economic Conditions

PESTEL

PESTEL ANALYSIS POLITICAL

• GOVERNMENT POLICIES• POLITICAL STABILITY• TAX POLICIES

ECONOMIC

• INFLATION RATE• STAGES OF BUSSINESS LIFE CYCLE

SOCIAL

• CUSTOMER SEGMENTATION• SOCIAL RESPOSIBILTY

TECHNOLOGICAL

• ADAPTATION TO NEW TECHNOLOGY• FACILITIES PROVIDED

ENVIROMENTAL

• LOCATION• INTERNAL ENVIROMENT

LEGAL

• LABOR LAWS• SAFETY RAGULATION• CONSUMER LAW

BIYANI’S FUTURE PLANS

To open up 15 Big Bazaars 5 Centrals 3 Home Towns 10 E Zones 1 Ethnicity 4 Pantaloons

SUGGESTIONS

Retailing through Internet & web based technologies.

Maintainance of prices during recession period

Understand consumer preferences Global expansion

THANK YOU