Big Bazar - Copy

8/3/2019 Big Bazar - Copy

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4/27/12 MBA-3rd Sem KLESCET4/27/12 MBA-3rd Sem 11

Ms.Varsha GouravMr.Veerendra Gowda

Mr.Vijaykumar KumbarMs.Vijaylaxmi Biradar

Mr.Vinay ItnalMr.Vinay Hatti


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4/27/12 MBA-3rd Sem KLESCET

Strengths:

High brand equity.

State of the art infrastructure.

A vast variety of stuff available underone roof.

Everyday low prices, which attractcustomers.

Maximum percent of footfallsconverted in sales

Huge investment capacity.

Biggest value retail chain in India.4/27/12 22MBA-3rd Sem KLESCET


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Weakness: Unable to meet store opening targets

on time.

Falling revenue per sq ft.

General perception: Low price = Lowquality.

Overcrowded during offers.

Long lines at billing counters whichare time consuming.

A no of branded products are still

4/27/12 33MBA-3rd Sem KLESCET


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Opportunity:

A lot of scope in Indian organizedretail as it stands at

approximately 4%. Increasing mall culture in India.

More people these days prefer to

visit big stores where they canfind large variety under one roof.

Low share of organized retailing.4/27/12 44MBA-3rd Sem KLESCET


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Threats:

Competitors.

Unorganized retail.

A large population still prefers to visitlocal convenient. stores for dailypurchases.

Changing Government policies. International players looking to foray

India.

Lack of trained work force.4/27/12 55MBA-3rd Sem KLESCET


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RepresentativeCompany Value Chain


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IN HOUSE BRANDS @ BIG BAZAAR

DJ & C CLEAN MATE SENSEI

KORYO STAR SITARA CARE MATE

FRESH & PURE RENUKA MAJITHIA

SARAPOLOand 40 more brands

FEW BRANDS @ BIG BAZAAR

4/27/12 88MBA-3rd Sem KLESCET


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Generic Competitive

Strategies

VIJAYKUMARUSN:2KL10MBA56


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A competitive strategy concerns the specifics ofmanagements game plan for competingsuccessfully and securing a competitive advantage.

It means deliberately choosing to performactivities differently or to perform differentactivities than rivals to deliver a unique mix ofvalue.


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A bestcost provider StrategyTag-line of BIG BAZAR

"Is se sasta aur accha kahin nahi".

Big bazar keeps low margins, so that it can offer

customers the best prices on product that are ofoutstanding quality

There pricing objective is to get"Maximum Market Share.

The various techniques usedarevPromotional PricingvBundling


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Promotion

The various promotion techniques used at Big

Bazaar include

sabse saste teen din

Future Card (the card offers 3% discount)

Shakti Card

Wednesday Bazaar Monsoon Dhamaka

Kitchen mela


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q Big Bazaar Express with store area less than 40,000sq. ft.,

q Standard Big Bazaar with store area between

40,000 to 75,000 sq. ft., andq Big Bazaar Supercentres with store area more than

75,000 sq. ftThe Essential of BrandBuilding ProcessTag-line

Print Ads

TV Ads

Road-side Advertisements

Radio

Fashion Shows: "FASHION @ BIG BAZAAR - Desh

Badla, Vesh Badlo"

Brand Endorsement by Celebrity


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New services

Customer service helpdesk

Home Delivery

Exchange offer


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Additional strategies

Thorough market research

Site selection and evaluation

Employee search and training

Gaming zone and restaurant

Promotional activities like advertisement,

seasonal discount, festival offer, etc.


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Long and Grand

Strategies:Important strategies of big bazaar

Product service development

Market development

Innovation

Diversification

Joint venture


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Product service

developmentBig Bazaar offers a wide range of products

which range from apparels, food, farmproducts, furniture,child care, toys, etc and

various brands like Levis, Pepsi, Coca- Cola,HUL, ITC, P&G, LG, Samsung, Nokia, HP etc.

Traffic drivers


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Market development

Visualize merchandising

Category management


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Innovation

Wednesday Bazaar

Maha bachat


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Diversification

BPO

New media

Security management and construction

Financial products

Conglomerate Diversification

Involves acquisition of a business becauseit represents a promising investmentopportunity


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Joint venture

Capital and retail India

Foot mart retail

Planet retail

Future general India life insurance companyltd


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4/27/12MBA-3rd Sem KLESCET Belgaum

Porters five force model


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Click to edit Master subtitle style


1) Rivalry among the competitor

Reliance Retail

Aditya Birla Group

And Walmart


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2) Threat of entrants

Domestic conglomerates looking to start retailchains.

International players looking to foray India.


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3) Bargaining power of supplier

The bargaining power of suppliers variesdepending upon the target segment.

The unorganised sector has a dominantposition.

There are few players who have a slight edgeover others on account of being establishedplayers and enjoying brand distinction


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4) Bargaining power of buyers

Consumers are price sensitive..

Availability of more choice.


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5) Threat of substitutes

Unorganized retail


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4/27/12MBA-3rd Sem KLESCET Belgaum 4/27/12MBA-3rd Sem KLESCET Belgaum29


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Big Bazaar At BCG Matrix

MARKE

T

G

ROW

TH Market Share

High

LO

W

HIGH

Low

MARKE

T

G

ROW

TH

HIGH

LO

W

MARKE

T

G

ROW

TH

HIGH

Low

LO

W

MARKE

T

G

ROW

TH

HIGH

High Low

LO

W

MARKE

T

G

ROW

TH

HIGH

Market ShareHigh Low

LO

W

MARKE

T

G

ROW

TH

HIGH

HighMarket Share

High LowMarket Share

High

MARKE

T

G

ROW

TH

LowMarket Share

High

LO

W

MARKE

T

G

ROW

TH

LowMarket Share

High

HIGH

LO

W

MARKE

T

G

ROW

TH

LowMarket Share

HighMarket Share

High LowMarket Share

High

MARKE

T

G

ROW

TH

LowMarket Share

High

LO

W

MARKE

T

G

ROW

TH

LowHigh

HIGH

LO

W

MARKE

T

G

ROW

TH

LowHigh

HIGH

LO

W

MARKE

T

G

ROW

TH

LowHigh


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we have set up a corporate socialresponsibility department that has aselect few employees working with adefined budget and regularly speaks

out on the good work that it does.The primary reason for this is as anorganization, we could never find a

difference in the work we do every dayand the good work that a responsibleorganization is supposed to do.


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Three Main CSR Activities

Vocational Training

Women Empowerment

Rural Development


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3 Main CSR Activities

Vocational Training Big Bazaar identify, nurture and train talented

professionals has set up a specialized unit, Future

Learning & Development. They have set up 3 campuses, equipped with the

latest training tools and curriculum in Ahmedabad,Bangalore and Kolkata to train existing manpower,

attract new talent and also provide trainingsolutions to other companies.

They have also tied up with Indira Gandhi NationalOpen University (IGNOU) to offer retail industry

focused certified courses through these campuses.


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Women Empowerment

Initiatives are today focused on building aplatform and providing distribution and marketoutreach to women led organizations engaged in

producing food products, textiles and handicrafts.

An immensely successful initiative of this naturewas Yatra, a joint effort between Big Bazaar and

Yashaswini, a self help group platform. Thepurpose was to encourage the efforts ofunderprivileged women traders throughestablishing a channel for them to sell their

produce in a profitable manner.


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Rural development

Initiatives like the Rural EmploymentGeneration mission


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4/27/12 MBA 3rd Sem KLESCET

CSR Activities

No Trust / Foundation for CSR

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