Sales Promotional Activities- Big Bazar-69-11

8/12/2019 Sales Promotional Activities- Big Bazar-69-11

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TABLE OF CONTENTS

Chapters Description Pg.No.

Project Synopsis

Chapter-I Introduction 1-

Importance of Sales promotion !

Objectives of study "-1#

Methodology 11

Limitations 1$

Chapter % II Theoretical framework 1&-$#

Chapter-III Company profile $1-&&

Industry rofile &'-''

Chapter-I( !ata "nalysis # Interpretation ')-)!

Chapter-( $indings # Suggestion )"-*$

Chapter-(I %uestionnaire # &ibliography *&-**

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LIST O$ C(")TS

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T"&L* +2 /,

T"&L* +3 //

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T"&L* +- /3

T"&L* +'0 /4

T"&L* +'' /-

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LIST O$ C(")TSC(")T+' ,-

C(")T+. /0

C(")T+1 /'

C(")T+, /.

C(")T+/ /1

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C(")T+3 //C(")T+4 /2

C(")T+- /3

C(")T+'0 /4

C(")T+'' /-

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P+O,ECT SNOPSIS

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S56OSIS

TOIC7 " )O8*CT )*O)T O6 S"L*S )OMOTIO6"L "CTI9IT*S I6 &I:&";")< (5!*)"&"!

I6T)O!=CTIO6 TO T(* TOIC7

*very business organi>ation reaches to the customers through their goods or services? To

sell the products to the customers a number of activities are being performed? This is

called marketing and it is an important function? Marketing is the performance of

business activities that directs the flow of goods and services from producer to the

customer? It is the activity that directs to satisfy the human needs through e@change

process? Marketing starts with the identification of a specific need of customers and ends

with satisfaction of that need? $or easy understanding these activities are divided in ,

groups for products and 3 groups for services? These elements are product< price

promotion< placement for products and three additional elements for services are processmi and &atra

The main objective of sales promotion is to increase the sales of products in short term

by influencing behaviour of buyers? Sales promotion methods are many and these are

selected as per the target groups? $or this purpose< a sales promotion strategy is to be

prepared to achieve the objectives effectively? The strategy is a game plan that is needed

to perform the tasks effectively and get competitive advantages over others in market?

Sales promotion strategy directs the manager in selection of parties< methods of sales

promotion< implementation of methods and measuring effectiveness of whole efforts

regarding sales promotion? In competitive situation< it is very difficult to increase sales or

profit? &ut with sales promotion strategy sales can be increased in short E term? It

e@plains what< when< where< who and how to do so that objectives of the planning are

achieved? Fithout the strategy the task may not be completed effectively? Sales

promotion strategy would help to neutrali>e the effective of competition and defend the

company in the market in performing the sales related tasks? The importance of sales

promotion strategy is increasing day by day and in future higher level of competition it

would increase further?

&)I*$ (ISTO)5 O$ T(* O):"6SI"TIO67

Big Baaaris the largest hypermarketchain in India? "s of 8une .< .0'. there are .',

stores across -0 cities and towns in India covering around '2 million sG?ft? of retail

space? &ig &a>aar is designed as an agglomeration of ba>aars or Indian markets with

clusters offering a wide range of merchandise including fashion and apparels< food

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http://en.wikipedia.org/wiki/Hypermarkethttp://en.wikipedia.org/wiki/Hypermarket


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products< general merchandise< furniture< electronics< books< fast food and leisure and

entertainment sections?

&ig &a>aar stores are aimed at providing a local marketplace feel to the shoppers? They

offer a wide variety of household items including retail apparels< food products< general

merchandise< furniture< electronics< books< fast food< etc? Several stores also have leisure

and entertainment sections? The hypermarket chain crossed the '00 store mark in .004?

$uture :roup also owns Central (ypermarket< &rand $actory< antaloons< e;O6*aar?com< and D&Hs $air rice< apart from &ig &a>aar?

O&8*CTI9*S O$ T(* ST=!5

To study the relationship between various promotional strategies on sales volume

in of &ig &a>aar vt? Limited?

To study how sales promotional tools helps to increase sales and retain customers

of &ig &a>aar vt? Limited?

To know the demographic factors is influenced by sales promotional strategies in

of &ig &a>aar vt? Limited?

To offer the better suggestion to improve the promotional strategies of of &ig

&a>aar vt? Limited?

6**! $O) T(* ST=!57

Sales promotion yielding faster and measurable responses in the sales then advertising

does? " decade ago the advertising to sales promotion was about 207,0 today in many

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consumer package goods companies? The picture reversed with sales promotion

accounts for 2/ to 3/ percent to combined project?

romotion is now more accepted by top management as an effective sales tool? roduct

managers are under great pressure to increase their current sales? Sales promotional

activities are an effective tools for increase in sales and as well as pr of its through

increase in sales? The study to know the different strategies implemented in the &ig

&a>aar vt? Limited to improve the sales? To know the effectiveness of strategies in the

&ig &a>aar vt? Limited?

SCO* O$ T(* ST=!57

This study consists of promotional activities to dealers but not to customers? The study

was confined mainly to sales promotion activities on &ig &a>aar vt? Limitedation rofile

Chapter 17 )eview of Literature

Chapter ,7 !ata "nalysis and Interpretation

Chapter /7 $indings< Suggestions

"nne@ure< &ibliography

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C/APTE+ % I

INT+OD0CTION

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INT+OD0CTION

The Marketing System that delivers out high standard of living consists of many

large and small companies all seeking success? Many factors contribute in making a

company successful+great strategy< dedicated employees< good information systemation has a desired

level of demand for its products marketing management must find ways to deal with

different demands like no demand and adeGuate demand< irregular demand< of too mush

demand? It not only deals with finding and increasing demand but also with changing

and even reducing it? Thus marketing management seeks to affect the level< timing and

nature of demand in a way that help the organi>ation achieve its objectives?

IND0ST+IAL A+2ETIN3

Marketing of those goods< which are brought by producers< which involve

directly or indirectly in production of finished goods?

In some way< industrial markets are similar to consumer markets? &oth involve

people who assume buying role and make purchase decisions to satisfy needs? &ut they

differ in their characteristics such as market structure and demand< the nature and buying

unit and the types of decisions and decision process involved?

ar4et str5ct5re an6 6e7an68

Industrial marketers normal lie deals with far fewer but with far large buyers that

the consumer marketer does? Industrial markets are also more geographically

concentrated? Their demand is derived demand E It ultimately derives from the demand

for consumer goods?

Many industrial markets have inelastic demand that is total demand for many

products is not affected much by price changes< especially in the short run? $inallyations in

carrying their marketing activities successfully?

ar4eting8

Marketing is a societal process by which individuals and groups obtain what they

need and want through crating< offering and freely e@changing products and services of

value with others? $or a managerial as A the art of selling products< but people are

surprised with they hear that the most important part of marketing is not selling? Selling

is only the tip of the marketing iceberg?

The production concept is one of the oldest concepts in business? The production

concept holds that consumers will prefer products that are widely available and

ine@pensive? Mangers of production+oriented business concentrate on achieving high

production efficiency< low costs< and mass distribution? They assume that consumers are

primarily interested in product availability and low prices? This orientation makes sense

in developing countries< where consumers are more interest in obtaining the product that

in its features? It is also used when a company wants to e@pand the market?

Other businesses are guided by the product concept< which holds that consumers

will favor those products that offer the most Guality< performance< or innovative features?

Mangers in these organi>ations focus on making superior products and imp+roving them

over time? They assume that buyers admire well+made products and can evaluate Guality

and performance?

The selling concept is another common business orientation? The selling concept

holds that consumers and businesses if left along< will ordinarily not buy enough of the

organi>ationBs products? The organi>ation must< therefore< undertake an aggressive

selling and promotion effort? This concept assumes that consumer typically show

busting inertia or resistance and must be coa@ed into buying?

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The marketing concept holds that the key to achieving its organi>ational goals

consist of the company being more effective than competitors in crating< delivering< and

communicating superior customers value to its chosen target markets?

The societal marketing concept says that the organi>ation should estimate and get

to know the needs< wants and interests of target market customers and to deliver the

products with more effective services than the competitors in such a way< that preserves

the customers and society well being?

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IPO+TANCE OF SALES P+OOTION

*ven since the liberali>ation process was initiated in '--'? The e@cise duties were

coming down for the industry from as high as // in '--1+-, but it was cut down to

./ in '--2+-3? The cut has designed effect of narrowing down the prices differentials

between the ceramics tiles and mosaic tiles leading to a boom in the industry? This

encouraged many players has increased due to increasing number of players? The

promotion activities should dynamic and changing to the changing of market conditions

also with changing environmental factors? JTechnical< Social< *conomic< Legalaar vt? Limited to improve the sales? To know the effectiveness of strategies in the

&ig &a>aar vt? Limited?

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ET/ODOLO3

M*T(O!OLO:5

Methodology plays a vital role in the analysis of study? Methodology is science of

system and a method of conducting research work? The data will be collected by using

the primary sources and secondary sources?

)esearch !esign7!escriptive )esearch7

1? !escriptive research includes survey and fact+findings enGuire of different kinds

involving a detailed survey by a Guestionnaire issuing to respondentscustomers

of &ig &a>aar vt? Limited

,? !ata Collection7

The study is based on the data collected through primary and secondary sources?

rimary !ata7

The primary data will be collected from various customers by a Guestionnaire structured

Guestionnaire method?

Secondary !ata7

Secondary data will be collected from journals< maga>ines< web sites and from other

relevant publications?

Sampling !esign7

The sampling design mainly consists of the sample taken for the study along with the

sample si>e< sample frame and sampling method?

Sample Si>e7

$rom the universe< sample si>es of /0 customers were selected for the purpose of the

study? The 12 are responded for the Guestions?

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C/APTE+ % II

T/EO+ETICAL F+AE ;O+2

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T/EO+ETICAL F+AE ;O+2

Marketing is typically seen as the task of creating promoting and delivering

goods and services to consumers and business marketing is societal processes by which

individuals and groups obtain what they need and want through creating offering and

freely e@changing products and services of value with others?De9inition8

Marketing is the process of planning and e@ecuting the conception pricingation goals?

AE+ICAN A+2ETIN3 ASSOCIATION8

Cooping with e@change processes calls for a considerable amount work and skill?

Marketing management takes place when at least one party to a potential e@change think

about the means of achieving desired responses from other parties?

Fe see marketing management as the art and science of choosing target markets

and getting keeping and growing customers through creating delivering and

communicating superior customer value?

NAT0+E OF P+OOTION

The marketing mi@ activities of product planning pricing and the distribution are

performed mainly within a business or between a business and the members of its

distribution channel however though its promotional activities a firm communicates

directly with potential customers and as we will see it is not a simple process?

&asically promotion is an attempt to influence more specifically promotion is the

element in an organi>ationBs marketing mi@ that serves to inform< persuade and remind?

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The market of a product and the organi>ation selling it in hopes of influencing the

recipients feeling beliefs or behaviour?

The "merican market place operates under conditions of imperfect competitioned by product differentiation< emotional buying behaviour and incomplete

market information? "ccompany the decision makerBs buying decision process to

assistant in differentiating its? roduct and to persuade potential buyers? The purpose of

promotion is it change the location and shape of the demand curve of a companyBs

product? Through promotion a company strives to increase its products sales volume at

any given price or shift its demand curve to the right? Simply stated promotion is

intended to make a product more attractive to prospective buyers?

" firm also hopes that promotion will effect the demand elasticity for its product?

The intent is to make the demand more inelastic when price increases and more elasticwhen price decreases? In other words Management want production to increases the

attractiveness of a product so the Guantity demanded win decline very little if price goes

up Jinelastic demandK and sales will increase considerably if price goes down elastic

demandK?

P+OOTIONAL ET/ODS8

These are five forms of promotion personal selling advertising sales promotion

public relations and publicity each has distinct features that determine in what situations

it will be most effective?

Is the direct presentation of a product to a prospective customer by a

representative of the organi>ation selling it personal selling takes place face to face or

over the phone and it may be directed to a middle man or a final consumer?

AD(E+TISIN38

Is impersonal mass communication that the sponsor has paid for and in which the

sponsor is clearly identified? The most familiar forms of ads are found in the broad cast

JT?9? and )adioK and print news paper and maga>ines media however there are many

other advertising alternatives from direct mail to bill boards and the telephone directory

yellow pages?

SALES P+OOTION8

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It demands stimulating activity designed to supplement advertising and facilitate

personal selling? It is paid by the sponsor and freGuently involves a temporary incentive

to encourage a purchase? Many sales promotions are directed at consumers? The

majority however are designed to encourage the company sales force or other members

of its distribution channel to sell its products more aggressively this? Latter category is

called trade promotion included in sales promotion are a wide spectrum of activities such

as contests trade shows in store displays rebates samples premiums discounts and

coupons?

P0BLIC +ELATIONS8

ublic relation compasses a variety of communication efforts to contribute to

generally favourable attitudes and opinions towards an organi>ation and it products?

=nlike most advertising and personal selling it does not include a specific sales message?The target may be customerBs stock holders a government agency or a special interest

group public relations can take many forms including news letter annual reports

lobbying and sponsorship of charitable or civic events?

P0BLICIT8

Is a special form of public relations that involves new stores about on

organi>ation or its products like advertising? It involves a n impersonal message that

reaches a mass audience through the media but several things distinguish publicity from

advertising? It is paid for< the organi>ation that is the subject of the publicity has no

control over it< and it appears as news and therefore has greater credibility than

advertising organi>ation seek good publicity and freGuently provide the material for it in

the form of news releases press conferences and photographs?

SALES P+OOTION8

Sales promotion consists of a diverse collection of intensive tools< designed to

stimulate Guicker and greater purchase of productservices by consumers or the trade

where as advertising offers a reason to buy? Sales promotion include tools for consumer

promotions *@7 Samples< coupons< cash refund offers prices off< premium< pri>esations< including manufacturesations? " decade ago

advertising to sales promotion ratio was about 20 7 ,0? but today sales promotion

accounts forget sales promotion e@penditures has been increasing as a percentage of

budget e@penditure promotion is now more accepted by top management as on effective

sales tool?

A,O+ DECISIONS IN SALES % P+OOTIONS8

In using sales promotion< a company must establish the objectives< select the

tools< develop the program< preset the program< implement and control it and evaluatethe results< we will e@amine these steps?

'? *stablishing the sales E promotion objectives

.? Selecting the sales E promotion tools?

1? !eveloping the sales promotion program

,? resetting the sales+promotion program

/? Implementing and controlling the sales E promotion program 1

2? *valuating the sales E promoting results?

Sales promotions tools are used by most organi>ations< including manufacturesations? " decade ago

advertising to sales promotion ratio was about 207 ,0 but today sales promotion

accounts forget sales promotion e@penditures has been increasing as a percentage of

budget e@penditure promotion is now more accepted by top management as on

effective sales tool?

1. ESTABLIS/IN3 T/E SALES % P+OOTION OB,ECTI(ES8

Sales promotion objectives or derived from broader? romotion objective

developed the product? The specific objectives set for sales promotion will vary with the

type of the target market? $or consumers objectives include encouraging purchase of

largest E si>e units< building trial among nonusers? "nd attracting switchers away from

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competitorBs brands? $or retailers< objective include inducing r retailers to carry new

items and higher levels of inventory< encouraging off+season buying encouraging

stocking of related items< offsetting competitive promotions building brand loyalty of

retailers< and gaining entry into new retail outlets? $or the sales force< objectives include

encouraging support of a new product or model< encouraging more prospecting and

stimulating off+season sales?

$. SELECTIN3 T/E SALES - P+OOTION TOOLS8

Many sales E promotion tools are available to accomplish these objectives?

The promotion planner should take into account the type< of market< sales

promotion objectives< competitive< and conditions and cost effectiveness of each tool?

CONS0E+ % P+OOTION TOOLS8

The main consumer E promotion tools are listed in marketing concepts and tools., E 1? Fe can distinguish between manufacturer promotions and retailer promotions to

consumers? The former is illustrated by the auto industryBs L


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"lthough sales E promotion programs are designed on the basis of e@perience

pretests should be conducted to determine if the tools are appropriate< the incentive si>e

optimal< and the presentation method efficient? Survey by the premium advertisers

association indicated that less than ,. of premium offers were ever tested for their

effectiveness? Sales promotions directed at consumer markets can be readily protested?

Consumers can be asked to rate or rank different possible deals or trial testBs can be run

in limit ed geographical areas?

IPLEENTIN3 AND CONT+OLLIN3 T/E SALES P+OOTIONP+O3+A8

Implementation and control plants should be prepared for each individual

promotion? Implementation planning must cover lead time and sell in time? Lead time is

the time necessary to prepare the program prior to launching it?

" certain minimum incentive is necessary if the promotions is to succeeded? "

higher incentive level will produce more sales response but at diminishing rate?

Conditions for participation have to be established? Incentives might be offered

to everyone or to select groups? The marketer has to decide on the duration of

promotion? If the sales promotion period is too short< many prospects will not be able to

take advantage< since they might not be repurchasing at the time? The marketer must

choose a distribution vehicle? " fifteen cents Eoff coupon can be distributed in the

package< store< mail< or advertising media? The timing of promotion must be established?

$or e@ample< brand managers develop calendar date for the annually planned

promotions? The dates are used by production< sales and distribution?

It covers initial planning< design and approval of package modification or

material to be mailed or distributed to the home< preparation of conjunctive advertising

and point of sale materials< notification of field personal< establishment of allocations for

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individual distribution centers in preparation for release at a specific date< and finally the

distribution to the retailer?

Sale+in time begins with the launch and ends when appro@imately -/ of the

deal merchandise is in the hands of consumers< which can take one to several monthsone focused on catering to the consumer electronics segment?

antaloon )etail was recently awarded the international retailer of the year .003

by the =S E based 6ational )etail $ederation J6)$K and the *merging market retailer of

the year .003 at the world retail congress held in &arcelona?

antaloon )etail is the flagship company of $uture :roup< a business group

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Catering to the entire Indian consumption space

T/E F0T0+E 3+O0P

FutureBazaar.comis owned and operated by $uture &a>aar India Ltd? J$&ILK? $&IL is a

part of the $uture :roup< IndiaBs largest retail conglomerate? $&IL is the e+commerce

arm of the $uture :roup? The company was incorporated in .002 and began business in

.003?

"s part of IndiaBs largest retail chain< we enjoy the benefits of buying in bulk for the

entire group? Our aim is to get you a great range of products at great prices?

Core Co7petency o9 the :5siness>=hat 7a4es 5s 6i99erent 9ro7 others.??

" choice of more than .0aar?com has the benefit of leveraging the sourcing

network of the $uture :roupBs retail chains? This sourcing network straddles a

wide range of product reGuirements< thus being able to offer us economies of

scale thereby + unbelievable prices to itBs customers

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0n7atche6 Se


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Led by its flagship enterpriseed dealersN so all applicable

products carry the original manufacturerBs warranty? Customers can visit any of the

authori>ed service centers of the manufacturer if reGuired? The invoice accompanying

the product is your warranty document< so please preserve it?

35arantee6 Deaar guarantees to deliver the e@act product you selected< without defects? In

case you have received a different product< or if the product was damaged in transites all payments to ensure

that there are no fraudulent transactions? Our office address is also available for any one

who wishes to contact us in person? Moreover< being part of IndiaBs largest retail

company with a presence all over India< we are omnipresent

O5r Si7p


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&irdP?

"ccording to economic historian "ngus Maddison in his book The

Forld *conomy7 " Millennial erspective< India had the worldHs largest economy in the

'st century and ''th century< with a 11 share of world :! in the 'st century and .-

in '000 C*? !uring '300 "!< Mughal era< IndiaBs share was .,< more than the whole

of Festern *urope? It came down to 1?4 in '-/0s? aul Dennedy< in his highly

regarded book< The )ise and $all of the :reat owers7 *conomic Change and Military

Conflict from '/00 to .000 estimates that in '3/0 IndiaHs share of the world trade was

nearly ./ percent? It came down to 0?/ in the '-20s and now stands at around '?/?

The Indian economy is once again at the centre of the global attention? "s domestic

consumption drives economic growth in India< $uture :roup hopes to play a pivotal role

in bringing back the Sone Di Chidiya?

A=ar6s8

I7ages Fashion For57 $#1#

Most "dmired $ashion :roup Of The 5ear + $uture :roup

Most "dmired rivate Label + antaloons< the lifestyle format

Critics Choice $or ioneering *ffort In )etail Concept

Creation + Central

Coca-Co


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&est )etailer Of The 5ear J (ypermarketK + &ig &a>aar

$uture :roup was awarded the Most "dmired )etail Company of the

year by the Indian )etail $orum at a glittering ceremony organi>ed in Mumbai? Mr?

Dishore &iyani also won )etail $ace of the 5ear?

India )etail $orum JI)$K is a platform for intellectual insights and

information e@change for the retail business in the Indian subcontinent? The forum

presents the business of retail in the region to a global audience< with the e@press aim of

facilitating understanding about and encouraging investment in this massive

marketplace?

&ig &a>aar< the value format of $uture :roup bagged the &est )etailer of the 5ear

J (ypermarketK?

The INDIASTA+ A=ar6 $##!

$ood &a>aar7 &est ackaging Innovation

$ood &a>aar bagged the I6!I"ST") "ward for &est ackaging Innovation in India< for

its private label brand $resh "nd ure Chakki "tta?

I6!I"ST") "ward is a biennial event which aims to promote and encourage

e@cellence in packaging design< innovation and technology? The contest was established

in '-3. and is considered as the most popular and premier event for IndiaBs packaging

fraternity? This year there were around 1/3 entries and the participants had to submit a

sample of their designs for selection?

Fith this award< antaloon )etail JIndiaK Limited becomes the first Indian )etailer

to win the prestigious I6!I"ST") "ward?

+etai< Asia Paci9ic )## Top A=ar6s $##!

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:old Finner +Top )etailer .004 "sia acific

)etail "sia ublishing te< the institutor of these awards< aims to set a platform that

appraise< raises and recogni>es the development and growth of retailing throughout the

"sia acific region?

Coca-Coaar?

Most "dmired $ood # :rocery )etailer of the 5ear + (ypermarkets7 &ig &a>aar?

Most "dmired )etailer of the 5ear + !ynamic :rowth in 6etwork *@pansionacross $ood< &everages # :rocery7 $uture :roup?

Most "dmired $ood # :rocery )etailer of the 5ear + ConsumerHs Choice7 &ig

&a>aar?

The Coca+Cola :olden Spoon "wards .004< were given away for the first time

as a culmination of the $ood $orum India .004B + a two day convention which saw the

participation of leading brands< retailers # retail support organi>ations from across the

globe? The awards were presented to honour enterprise< innovation and achievement in

the food retailing business as a benchmark of e@cellence?

F5t5re (ent5res8

$uture 9entures< seeks to promote and participate in innovative and emerging business

ventures in India? The company intends to play a role in powering entrepreneurship< by

promoting or participating in diverse business activities< primarily in Aconsumption+led

sectors in the country< which it defines as sectors whose growth and development will be

determined primarily by the growing purchasing power of Indian consumers and their

changing tastes< lifestyle and spending habits?

The company will also participate in businesses where it e@ercises control or influenceing the e@perience and knowledge of

the $uture :roup< and specifically its parent< antaloon )etail

eet In6ias 2ing o9 +etaiaar stores?

Instead of chewing his nails< &iyani turned confrontationist< asking why the

multinationals were offering Shoprite better prices< even withdrawing 6estle products

from his stores when the company did not respond?

Two days later the 6estle products were back< but not before the company had clarified

its stance? Says &iyani< PShoprite is involved in predatory pricing? There are rules against

this in every part of the world?P

&ut as a result of his tough stance< the three M6Cs have asked Shoprite to roll

back the offers or face withdrawal of supplies< he says?

"nd he was proved right when the Dolkata antaloon store became a raging success and

&iyani stepped on to the turf as a super retailer?

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Other professionals have wondered where &iyani picked up the tricks of the retailing

trade? Some he learned from his own mistakes< he admits? Others he picked up from the

big boys of international retail?

PI read every book on Sam Falton< MacyHs< Marks # Spencer and management guruslike Tom eters whose book H)eimagineH impressed me?P *ven now he reads a

management book every fortnight + Stephen Covey< )obert Daplan or 8ames Collins?

&ut unusual as it might seem< he also made it a point to stay away from these stores? The

reason7 P&y going to a Fal+Mart or a MacyHs< you could get overwhelmed into thinking

that was the best model and stop learning


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IND0ST+ P+OFILE

)etail industry largest industry< accounting for are '0 of the countryBs :!

and around 4 of the employment retail industry in India is at the cross roads? It has

emerged as one of the most dynamic and fast paced industry with several players

entering the market< but because of the heavy initial investment reGuired break even is

difficult to achieve and many of these players have not tasted success so far?

(owever the future is promisingN the market is growing< government policies are

becoming more favorable and emerging technologies are facilitating operations?

)etailing in India is gradually inching its way towards becoming the ne@t boom industry?

The whole concept of shopping has altered interms of format and consumer buying

behavior ushering in a revolution in shopping in India?

Modern retail has entered India as seen in sprawling shopping centers< multi

strayed malls and huge comple@es after shopping< entertainment and food all under one

roof? The Indian retailing sector is at an infle@ion point where the growth of organi>ed

retailing and growth in the consumption by the Indian population is going to take higher

growth trajectory? The Indian population is witnessing a significant change in its

demographics?

" large young working population with average age of ., years< nuclear families in

urban areas< along with increasing working women population and emerging

opportunities in the services sector are going to be the key growth drivers of the

organi>ed retail sector in India?

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SOE 2E FACTS8

)etail is IndiaBs largest industry accounting for over '0 of the countryBs

:! and around 4 of the employment?

The market si>e of the Indian retail industry is about =S 1'. billion?

)etailing in India is gradually inching its way towards becoming the ne@t

boom industry?

" large young working population with average age of ., years?

Big :aaarE is se sasta aur accha kahin nahi

TypeE subsidiary of pantaloon group

Fo5n6e6E .00'

/ea6 5artersE 8ogeshwari< Mumbai< India

In65stryE retail

Pro65ctsE department stores

ParentsE future group

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;e:siteE http7www?bigba>aar?com

BOA+D OF DI+ECTO+S

Mr? Dishore &iyani< Managing !irector

Mr? :opikishan &iyani< Fhole time !irector

Mr? )akish &iyani< Fhole time !irector

Mr? 9ijay &iyani< Fhole time !irector

Mr? 9ijay Dumar Chopra< Independent !irector

Mr? Shailesh (aribhakti< Independent !irector

Mr? S !oreswamy< Independent !irector!r? ! O Doshy< Independent !irector

Ms? &ala !eshpande< Independent !irector

Mr? "nil (arish< Independent !irector

A,O+ ILE STONES

1"!

Company incorporated as Man> Fear rivate Limited? Launch of antaloons trouser Consumer "wards .00-

Images $ashion $orum .00-

Coca+Cola :olden Spoon "wards .00-

$##!

Indian )etail $orum "wards .004

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The Indiastar "ward .004

)etail "sia acific /00 Top "wards .004

Coca+Cola :olden Spoon "wards .004

The )eid # Taylor "wards for )etail *@cellence .004

The )eid # Taylor "wards for )etail *@cellence .004

$##

Images )etail "wards

6ational )etail $ederation "wards

Forld )etail Congress "wards

(ewitt &est *mployers .003C Forld Indian Febsite "wards

)eaderBs !igest Trusted &rands latinum "wards

$##*

)etail "sia acific Top /00 "ward

"siamoney "wards

*rnst # 5oung *ntrepreneur of the 5ear "ward

C6&C Indian &usiness Leaders "wards

Images )etail "wards

)eadersB !igest "wards

C6&C "waa> Consumer "wards

)eid # Taylor "wards for )etail *@cellence

$##)

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!"DS London

$##'

Images )etail "wards .00,

)eid # Taylor and !L$ "wards

$##&

Indian *@press "ward

INT+OD0CTION TO BI3 BAGAA+

" chain of shopping malls in India currently with 1' outlets owned by DIS(O)*&I5"6I pantaloon group?

&ig ba>aar is not just hyper market?

rovides the best products at the best price?

)eflects the look and feel of Indian ba>aars at their moderns outlets?

"llover India< big ba>aar attracts a few thousands customers on any regular day?

ISSION AND (ISION

$uture group shall deliver every thing< every where< every time for every Indian

customer in the most profitable manner?

Fe share the vision and belief that our customers and stakeholders shall be served

only by creating and e@ecuting future scenarios in the consumption space leading to

economic development?

TA+3ET A0DIENCE

&ig ba>aar targets higher and upper middle class customers?

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The large and growing young working population is a preferred customer

segment?

&ig ba>aar specifically targets working women and home makers who are the

primary decision maker?

ST0D OF DIST+IB0TION AND LO3ISTICS ON BI3 BAGAA+

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1Store "tmosphere

.K Customer Service

1K "dvertising

,K romotion

/K ersonal Selling

INTE+NAL ATT+IB0TES

'K *nvelop

.K Internal Layout

1K Methods of !isplay

,K 9isual Merchandising

DIST+IB0TION

'K It is one of the , "spects of Marketing?

.K Traditionally distribution has been seen as dealing with to get the roduct

or Service to the Customers?

1K It is done by distributor who is in the middleman between the

Manufacturer and )etailer?

LO3ISTICS

'K It is the "rt and Science of Managing and Controlling the flow of

:oods< *nergy< Information and other )esources like roducts

Sales Promotional Activities- Big Bazar-69-11

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Transcript of Sales Promotional Activities- Big Bazar-69-11