We want to Make Change Happen

• Keep Flying had an impact that went beyond our

expectations

• Through the World Cup, South Africans discovered our

beautiful flag

• We want to land the flag in a legacy project of huge

proportions

The

Giant Flag

The Giant Flag is an opportunity to bring the

spirit that was kindled in our

national banner down

to Earth

To impact lives in a place where hope is low,

where poverty is high, and where the

flag can literally make a

difference

The Giant Flag is a

1 km by 0.6 km

flag made of

coloured

Desert

Succulents

and a Solar Array

The Flag will be established

in a desert and

seen from space

a manmade

natural phenomenon

The

Site

• Graaff-Reinet in the Camdeboo region of the Great

Karoo, is a town of 35,000

• Of the 29,000 that make up the Black and Coloured

communities, 50% are on social grants

• In the Camdeboo municipality, including Aberdeen and

Nieu Bethesda, unemployment is around 40%

• Highest Gini coefficient

• Graaff Reinet won the 2010 Kwêla /Rapport Dorp van

die Jaar (Town of the Year)

• Beautifully restored, vast natural surrounds and

archeological hotspots make it a sought after tourist

destination

• The Valley of Desolation viewpoint makes it a perfect

outlook over the site of the Giant Flag

Green – Spekboom portulacaria affra

Red – Ferocactus stainessi

Blue – Agave potatorum

Yellow –

Echinocactus grusonii

Solar field as black triangle

Environmental

Relevance

Municipal land degraded by overgrazing and erosion

• 66 hectares of land that make up the Giant Flag will

serve as a large scale regeneration project

• The 34 hectare tract of land surrounding the Giant

Flag will be regenerated through the planting of

Spekboom, indigenous medicine and food gardens

• Spekboom, the green part of the flag, is an indigenous

succulent - high capacity for carbon sequestration

• Spekboom planted on the remaining municipal land

ensures full ecological regeneration

• The 46 hectares of green, would sequester 200 tons of

CO2 annually

Construction

• The succulents would be rated on the following criteria:

– Indigenous (where possible)

– Colour

– Water wise

– Non-invasive

• The white part of the flag would be an access road for

walking, horse & cart and vehicle tours

• The black part, where the 4 MW solar array will partly

serve as a roof, will house:

Tourism Centre

Conference Venue

Boutique Hotel

SMME Hub

Production facility for SMME Hub

Nursery

Parking

• A large scale water harvesting design will be

integrated into the solar array, ensuring that the Giant

Flag is water independent

UpliftmentEconomic

• Local labour, upskilled and trained

• 60% employed women - third higher than the national

standard

• In 24 months, over R7,5 million toward local labour

• Ongoing employment

• A Trust manages the Giant Flag

SustainabilityOngoing

• New eco-tourist destination

• SMME business hub at site

• Flag honey

• Plant your own flag

• Tour guiding

• Algae industry

• Supported by a solar energy Power Purchase

Agreement

• DBSA funded the business plan

• ECDC financed EIA process

• Capital grant from the DBSA Green Fund

• Nedbank Foundation grant

• Google powering online global campaign with ad grant

• Toyota providing fleet of vehicles

• Princess Irene of Holland provided seed funds

• Support from local and district municipalities

• Small Projects IPP

• Carbon credit submission to UN

• DSTV as media partner

• Alliance with NMMU Innovation Lab

• Allegiance with Proudly South African and Tourism Ministry

• In-kind sponsorship from SA satellite company

Video treatment

• 100 episodes of weekly 1-minute documentary shorts,

for one year during the build phase of the Flag

• Character driven series—portraits linked through to the

Flag

• Tied to the social media campaign

Digital Campaign

CROWDFUNDING CAMPAIGN

BUSINESS PLANNovemb e r 2011