Seth lieberman

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  • 1.Seth LiebermanCEO, SnapApp@SethWLieberman#AllFacebookConf

2. SnapApp is a self-serve platform that integrates marketers brandingneeds, engagement objectives and customer acquisition goalstogether into a seamless user experience across social, the web and mobile. 3. Why Run a Promotion on Facebook? Companies that run a sweepstakes get a 34% increasein trafficmeaning sweepstakes often drive more trafficthan original blog content or videos. 70% of users that see a sweepstakes enter it Retention New Customer Acquisition FB -> DB Conversion 1 Source: L2 Think Tanks Magazine, Digital IQ Index, July 2011 2 Source: SnapApp Data 4. Rule #1 DefinitionsContest:A contest rewards skill or creativity;the winner(s) is selected based merit,popularity or judgingSweepstakes:A random winner purelybased on chanceLottery:A sweepstakes witha paid entry 5. 38,000 Newsletter Subs 20,000 New Likes 2,500 New Mag Subs 19,000 Shares 6. +25% Likesin one week 7. DriveEngagement 8. Rule #2 Offer ValueHigh ValueLow CostHigh Cost 9. Rule #3 Like Gate 10. Maximize Sharing: Edgerank 11. 44% of Facebook Traffic is Mobile 12. Rule #4 Know the Law Except where explicitly outlawed, anyone must be ableto enter. Official rules must be made available at alltimes. Register + Bond regulations in RI, if your prize $500+ Register + Bond regulations in NY and FL, if the prize is$5k+ AZ also has special regulations. Consider excluding these states if you dont have theresources to become registered and bonded. If your target audience includes children under 13, makesure your sweepstakes is COPPA compliant. If they areunder 18, parental or guardian permission is required toaccept the prize. 13. Rule #5 Do NOT Stop at the Like 14. Rule # 6 Measure ROI Lead / Like Cost Customer Acquisition Cost Brand Value Technology Costs Human Costs Pain-In-The Ass Costs 15. Seth LiebermanCEO, SnapApp@[email protected] #AllFacebookConf