Week 10 The Rise of the Rest ndashGoogle + and Tumblr

Google+

Why Google+

What is Google+

How is Google+ like facebook

hellipor not like Facebook

Whatrsquos in it for you as journalists

According to Google

fileUsersguillaumegiustinianiDownloadsgoogleplus-121210104924-phpapp01pdf

Google+

Why Google+

What is Google+

How is Google+ like facebook

hellipor not like Facebook

Whatrsquos in it for you as journalists

According to Google

fileUsersguillaumegiustinianiDownloadsgoogleplus-121210104924-phpapp01pdf

Whatrsquos in it for you as journalists

According to Google

fileUsersguillaumegiustinianiDownloadsgoogleplus-121210104924-phpapp01pdf

Google+ for journalists

bull You can link your Google+ account to get a photo byline for stories you have writtenwhen they appear in search results

bull This means that anyone who sees your story on the Google News start page will also have the chance to immediately connect to you

Why is this useful

Google+ for journos

bull itrsquos not a social network

bull you share via circles of interest or relationships

bull Arguably circles are more natural way to organize networks they mimic real life networks better

bull you can post content to whole circles like an email group

bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources

Google+ differencesconveniences

bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better

bull its got its own browser Chrome which makes search much better

bull no friend request simply add or remove when you want

bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary

How is this different from Twitter of Facebook

But most of all on Google+ therersquoshellipGoogle Hangout

bull Probably the most interesting feature for journalists

bull A video chat with up to 10 people

bull With the On Air option of broadcasting the conversation on Google+ and YouTube

bull You can share documents during the chat via Google Docs

Why is this useful for journalists

Google Hangouts for journos

Engagement crowd-sourcing sharing and collaboration

Invite your readers to a hangout about a certain topic get their instant feedback and engagement

Media organizations might start a regular editors hangout where they can connect with the community

They are also being used for interviews

Hangouts also have huge potential for collaboration as you can run applications within Hangouts

For example members of Hangouts can all view a YouTube video or access a Google Doc

Timersquos Google Hangout

Time has 1 Million followers on Google+

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

Google+ for journos

bull itrsquos not a social network

bull you share via circles of interest or relationships

bull Arguably circles are more natural way to organize networks they mimic real life networks better

bull you can post content to whole circles like an email group

bull it allows you to curate sources not unlike Twitter but with the convenience of laquo cultivating raquo a whole group of sources

Google+ differencesconveniences

bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better

bull its got its own browser Chrome which makes search much better

bull no friend request simply add or remove when you want

bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary

How is this different from Twitter of Facebook

But most of all on Google+ therersquoshellipGoogle Hangout

bull Probably the most interesting feature for journalists

bull A video chat with up to 10 people

bull With the On Air option of broadcasting the conversation on Google+ and YouTube

bull You can share documents during the chat via Google Docs

Why is this useful for journalists

Google Hangouts for journos

Engagement crowd-sourcing sharing and collaboration

Invite your readers to a hangout about a certain topic get their instant feedback and engagement

Media organizations might start a regular editors hangout where they can connect with the community

They are also being used for interviews

Hangouts also have huge potential for collaboration as you can run applications within Hangouts

For example members of Hangouts can all view a YouTube video or access a Google Doc

Timersquos Google Hangout

Time has 1 Million followers on Google+

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

Google+ differencesconveniences

bull chances are yoursquore already using another Google service (Google docs Gmail Picasa YouTube so it all integrates better

bull its got its own browser Chrome which makes search much better

bull no friend request simply add or remove when you want

bull therersquos a Communities feature for discussions Public or private Allows for conversation and knowledge sharing Posts can be grouped by topic This is a way to invite commentary

How is this different from Twitter of Facebook

But most of all on Google+ therersquoshellipGoogle Hangout

bull Probably the most interesting feature for journalists

bull A video chat with up to 10 people

bull With the On Air option of broadcasting the conversation on Google+ and YouTube

bull You can share documents during the chat via Google Docs

Why is this useful for journalists

Google Hangouts for journos

Engagement crowd-sourcing sharing and collaboration

Invite your readers to a hangout about a certain topic get their instant feedback and engagement

Media organizations might start a regular editors hangout where they can connect with the community

They are also being used for interviews

Hangouts also have huge potential for collaboration as you can run applications within Hangouts

For example members of Hangouts can all view a YouTube video or access a Google Doc

Timersquos Google Hangout

Time has 1 Million followers on Google+

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

But most of all on Google+ therersquoshellipGoogle Hangout

bull Probably the most interesting feature for journalists

bull A video chat with up to 10 people

bull With the On Air option of broadcasting the conversation on Google+ and YouTube

bull You can share documents during the chat via Google Docs

Why is this useful for journalists

Google Hangouts for journos

Engagement crowd-sourcing sharing and collaboration

Invite your readers to a hangout about a certain topic get their instant feedback and engagement

Media organizations might start a regular editors hangout where they can connect with the community

They are also being used for interviews

Hangouts also have huge potential for collaboration as you can run applications within Hangouts

For example members of Hangouts can all view a YouTube video or access a Google Doc

Timersquos Google Hangout

Time has 1 Million followers on Google+

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

Google Hangouts for journos

Engagement crowd-sourcing sharing and collaboration

Invite your readers to a hangout about a certain topic get their instant feedback and engagement

Media organizations might start a regular editors hangout where they can connect with the community

They are also being used for interviews

Hangouts also have huge potential for collaboration as you can run applications within Hangouts

For example members of Hangouts can all view a YouTube video or access a Google Doc

Timersquos Google Hangout

Time has 1 Million followers on Google+

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

Timersquos Google Hangout

Time has 1 Million followers on Google+

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

Timersquos Google Hang out

bull The online video conversation (which used the a live public broadcast instead of a hangout with limitedusers) was hosted by Jose Antonio Vargas the writerof the cover story of the magazine laquo We Are Americans Just Not Legally raquo

bull Time used its strong social media presence - which includes more than 36 million Twitter followers - and the hashtags askTIME and WeAreAmericansto invite readers to ask questions of Vargas and other undocumented immigrants taking part in the hangout

The NYTrsquos Google hangouts

The NYTrsquos Google Hangout

bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five

bull They also produce Google Hangout for othersections Room for Debate Op-Docs

Why are these sectionsfeatures candidates

Al Jazeerarsquos The Stream

laquo a social media community with a daily TV show raquo

laquo a social media community with a daily TV show raquo

bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections

bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme

bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board

that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video

interviews allowing them to add comment from voicesin every continent

Why is all that interesting

What does it add

What kind of story does it tell

httpstreamaljazeeracomstory201504071700-0024666

The NYTrsquos Google Hangout

bull The opinion department of the New York Times hosted a video interview with Susan Rice the US Ambassador to the United Nationsinvited readers to nominate themselves to takepart to put her on the spot and challenge bothof us with your questionsHundreds volunteered they picked five

bull They also produce Google Hangout for othersections Room for Debate Op-Docs

Why are these sectionsfeatures candidates

Al Jazeerarsquos The Stream

laquo a social media community with a daily TV show raquo

laquo a social media community with a daily TV show raquo

bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections

bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme

bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board

that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video

interviews allowing them to add comment from voicesin every continent

Why is all that interesting

What does it add

What kind of story does it tell

httpstreamaljazeeracomstory201504071700-0024666

Al Jazeerarsquos The Stream

laquo a social media community with a daily TV show raquo

laquo a social media community with a daily TV show raquo

bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections

bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme

bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board

that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video

interviews allowing them to add comment from voicesin every continent

Why is all that interesting

What does it add

What kind of story does it tell

httpstreamaljazeeracomstory201504071700-0024666

laquo a social media community with a daily TV show raquo

bull social media community consistsing of a 35000-strong Twitter following 20000 FB likes and 23000 Google+ connections

bull They curate a Storify round-up of social media posts to introduce the shows topic before each programme

bull include videos flagged by the YouTube communitybull A growing Pinterest following is recognised in a board

that rewards pinnersbull Skype is used to bring in experts as intervieweesbull the website accepts user-generated audiobull show regularly features Google+ Hangouts for video

interviews allowing them to add comment from voicesin every continent

Why is all that interesting

What does it add

What kind of story does it tell

httpstreamaljazeeracomstory201504071700-0024666

Why is all that interesting

What does it add

What kind of story does it tell

httpstreamaljazeeracomstory201504071700-0024666

Tumblr

Why Tumblr

What is Tumblr

How is Tumblr not like Wordpress

hellipor is it like Wordpress

Case study NPR on Tumblr

bull NPR

The general Tumblr

httpnprtumblrcom

Specific show Tumblrs

httpnprfreshairtumblrcom

httponpointradiotumblrcom

Case study NPR on Tumblr

bull NPR

The general Tumblr

httpnprtumblrcom

Specific show Tumblrs

httpnprfreshairtumblrcom

httponpointradiotumblrcom

NRP on Tumblr

bull Similar form different editorial strategy

bull High-engagement and likingsharing

Why is this especially strategic for a media like NPR

Is Tumblr better for this than other social media platforms

Case study I Love Charts on Tumblr

Whatrsquos their concept

Any kind of data emotion or some otherquantifiable information expressed in a chart or graph

httpilovechartstumblrcom

Why is Tumblr the right platform for this

What kind traditional media learn from this

Case study I Love Charts on Tumblr

Whatrsquos their concept

Any kind of data emotion or some otherquantifiable information expressed in a chart or graph

httpilovechartstumblrcom

Why is Tumblr the right platform for this

What kind traditional media learn from this

Whatrsquos different about Tumblr

Most if not all news Tumblrs share othersrsquo content in addition to their own coverage

bull The httpnewshourtumblrcom

bull Regular posts and reblogs others content

bull Because media canrsquot cover everything

bull And because media is also more than coverage itrsquos a brandpersonalityidentity

bull Can be a complement to traditional mediarsquosblogFB feedwebsite

Case study Wired

They are highly connected to social media and digital

platforms what is Tumblr for them

httpwiredtumblrcom

bull Separate from what theyrsquore covering on a dayto day (blogs and website) or monthly(magazine) basis

bull A place to talk about what they love and are interested in

laquo Wersquore a brand that marries the intellectual and the obscure and that reflects on the Tumblr raquo

Case study a Guardian project

A specific project Tumblr called

httpenglish2englishtumblrcom

bull Takes advantage of Tumblrrsquos lighter toner

bull Of follower engagement

bull Follower contributions

bull A personalitybranding opportunityhelliphow does it enhance the brand

Case study a Guardian project

A specific project Tumblr called

httpenglish2englishtumblrcom

bull Takes advantage of Tumblrrsquos lighter toner

bull Of follower engagement

bull Follower contributions

bull A personalitybranding opportunityhelliphow does it enhance the brand

CONCLUSION

How does this relate to your brand