Webjam Overview June 2009

Leverage Social Media to Monetise, Engage and Empower your audience

Monetise Engage Empower(c) 2009 Webjam Ltd - Confidential

Forrestor Research, Source: ReadWriteWeb*

Can you afford not to embrace Social Media?More than half of B2C and B2B companies will increase their spend in Social Media in 2009*

(c) 2009 Webjam Ltd - Confidential

http://www.readwriteweb.com/archives/despite_recession_more_than_50_of_marketers_increase_spending_on_social_media.php

Activating under-monetized audiences

Create your very own social networks, and let your audience do the same within your branded environment

• Publishers /MediaEmpower readers with user generated communities, citizen journalism, clubs and fan sites –

• Brands Let your clients talk about what they achieve with your product or service

• Directories

Add a social layer to your listings databas

• Businesses Create a fully-fledged social publishing solution to share information and market to a community

• Clubs/Organisations Let your members organise events & network, and keep them informed


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A Growing Roster of Prestigious Clients

√ Publishing ResellersNetworksBrands

View case studies(c) 2009 Webjam Ltd - Confidential

http://www.webjam.com/branded_services/partner_examples

All the features you want from Social Media• From simple commenting and ratings, to networks of communities

Plus, everything you need to make your community grow and thrive• Built to scale, with full editorial and moderation control

• Marketing tools to drive engagement and traffic

• Revenue streams built-in

Without excessive time spent, development, and cost • Easy-to-use drag & drop technology

• Easy one-click viral distribution across your channel & no loss of control

• Option to outsource your community management, design and end-user support

Webjam SolutionGroundbreaking platform, easy-to-use interface


Turn-key all-in-one Social Publishing Example features• Forums, blogs, polls, surveys • Photos, Video, MP3, maps....Membership management• Different site views • Privacy, co-editorship• Changeable registration fields Revenue streams • Advertising & sponsorship• E-commerce• Network Community subscription• Auto premium up-sale • Membership subscriptionsViral• Replication• Auto invite, Join, HTML newsletter• RSS, exportable modules, badges

From SaaS (Software as a Service) ...to MaaS (Marketing as a Service)


Webjam’s network of communitiesoffers clients Unique Monetization Options

Wedding Site

Wedding

Community

Hub

Weddingtemplates

Weddingtemplates

UserWeddingSite 1

UserWeddingSite 2

UserWeddingSite 3

Branded environmentcarries over

Activity feed,Subscription, Advertising, Transaction Revenues

Copy/Paste: Content, Modules, Pages, Styles and Sites “in one click”

Imagine you are the editor of the fictional Cosmo wedding site and want to give wedding templates to your audience

http://www.webjam.com/branded_services/prototype

http://www.webjam.com/branded_services/prototype

How it works: Community Network HubIntegrate into your existing site activities from user generated communities


http://www.weddingcommunities.com/

How it works: Replicable templates Turn members into brand evangelists – e.g. ‘Cosmo’ branded wedding sites


http://www.weddingcommunities.com/template

Add community features into your existing editorial site(s)


Scale and keep complete controlEnable co-editorship and access to site, page, module

Control editorial rights site, page, module

Lock in content and functionalitysite, page, module

Monitor, moderate, edit all blog and forum entries

Control different views public, member, private

Allow, or not, replication of a site, page or modules


Built in marketing tools for reader acquisitionEnable co-editorship and access: of site, page, module

Auto Invite module based and accessible from editor view

Join module base module based and accessible from editor view

HTML Newsletter to your members and email list

RSS Feeds exportable & Exportable modules

Badges with all activity

Registration fields add to your registration process


Claimable Customisable Landing Pages Claimable listings fully hosted by Webjam

Flexible easy to use customisation tool

Online or telemarketing premium claim facility

Up-sell to stand alone business website Online or telemarketing premium site facility

Provide businesses end 2 end online promotional requirements

Their own URL, their own brand, but interconnected with your service

Network of Interlocking Community ‘channels’ Claimed listings to be automatically made a member of a channel category

Interlocking community channels around countries, cities, vertical markets

Unique discovery search and community management tools


Activating under-monetized directories

Transform static directories into dynamic communities by empowering listing providers and fostering reputation driven discovery

Static Landing Pages

1. Name and strap line from partner XML data

2. Address / contact info from partner XML data

3. Web / email info from partner XML data

4. Map is generated from partner XML address data

- Webjam Google-maps module

5. Opening hours from partner XML data

6. Listing information from partner XML data

7. Export and clipping tools

Claimable Customizable Landing

Pages

8. Claim this page button

User clicks claim button to trigger claim functionality

9. User reviews from Webjam review module

Latest customer review shown

10. Photos from Webjam photo module

Business owner can add photos once page is claimed

11. Youtube video added with Webjam

12. Controls for members, privacy, moderations

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Maximise your database, create new revenue streams with a Web 2.0 Overlay

Key

Numbered elements are data-driven/interactive elements


Enhance Discovery and Connections with Ranking

Increase engagement. Improve landing page up-sell potential.

Encourage engagement – boost ranking within the directory with

the Webjam reputation score for claimed networks. Score

increases with activity (comments, ratings, memberships) of

claimed pages.

Improve up-sell potential – boost ranking within directory for

premium listings. Listings that are upgraded to premium get an

increased Webjam reputation score.

Reputation management – businesses can see own reputation

score on their claimed listing page and therefore take action

Visibility of reputation – users can see business reputation score to

aid them in decision making


How Webjam increases revenue generation

7 Revenue Streams

Advertisements – PV from activity and micro-sites

Sponsorship – offer access to like-minded network

Micro sites – sold to advertisers and sponsors

E-commerce – lock in and distribute

Subscription fees – from the up-sale of sites (Premium)

Membership Subscriptions – to communities (coming soon)

Style Skins – to sell to sponsors (coming soon)

Sunk CostLost Making Engagement

Incremental Revenues

Before With Webjam today


Sell Stand Alone Premium Business WebsitesCreate a new revenue stream, provide for businesses end2end needs

One click and your advertisers’ listing becomes a standalone site

You create a new revenue stream

Powerful yetsimple to use

Differentiatingfeatures

Built-inMonetization

Purpose agnostic blend of publishing, blogging, social

networking

Replicable content, modules, pages, styles and sites

Incremental subscription and ad revenues through customer

communities

Collaboration across profiles, groups and sites

Ability to foster communities of communities

Built-in incentive for publishers to share their creations

Open-social compliant versatile modular interface with flexible

layouts & styles

Unique search, ranking and reputation allowing discovery

and ad serving (Q2/Q3’09)

Reseller Program for agencies, software companies and

directories

What Makes Webjam Different?

• Leverage templates and replication tools to provide easy roll out by administrators and end-users

• Combine a CMS with a social layer and a B2C community creation and management tool

• Make the best of the platform Managed services (consulting, engagement, stats, moderation)

• Benefit from ROI-driven Cost-efficient outsourced turn-key solution


A revenue generating,

easy-to-use social publishing platform

A viral engine for your brandA cost-effective, hassle-free,

turn-key solution

Webjam brings your organisation…

Lexie MendelsonBusiness Development [email protected]: +44(0)7872600988

Webjam Ltdphone : +44(0)203 170 8741fax : +44(0)203 008 613148 Charlotte Street, W1T 2NS, London (UK)


mailto:[email protected]



• About Webjam

• Testimonials

• Press

Appendix


Awards

Media

• Based in London

• Founded 2006, Beta 2007, Live Jan 2008

• B2B Launch, September 2008

• Licence fee & subscription model

• SaaS platform built on .NET

• Notable awards and press achievementshttp://www.webjam.com/webjam/press

Yann Motte CEO & co-FounderFormer VP Product Management, Yahoo! EuropeEssec, Paris; Harvard MBA

Alberto Barreiro Creative Director & co-FounderFormer Senior Designer & Strategist, Yahoo!MA in Fine Arts, Vigo University , St Martins University , London

Marcus GreenwoodVP Product Engineering& co-FounderSerial EntrepreneurCreated travel & hedge fundplatforms

John EikenberryCIO/CTOFormer CTO of portal Lycos and dating service Be2Columbia/LBS MBA, London

Lexie MendelsonDirector of Business Development and MarketingStart-ups including Mobango, Amplefuture, WeeWorldBA Arts (Rhode Island), MBA

Webjam at a glance

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Providing companies and organisations with a social publishing platform allowing them to create, foster and monetise social media communities


http://www.webjam.com/webjam/press

“The Vintage Reading Group is a community of reading groups – where members can share ideas, recommend books and gain inspiration. Forging a group of like-minded readers to engage in debate and receive feedback. Promoting and creating brand loyalty.”

Claire Wilshaw, Random House Publishers

www.randomhouse.co.uk/vintage/

Random HousePublishers


http://www.randomhouse.co.uk/vintage/

http://www.randomhouse.co.uk/vintage/

“Webjam has allowed us to expand our membership, stay in touch – and provide a teacher-resource for meaningful discussion like never before”

Bill Martin, Yamaha Music Education

www.yamahaeducation.co.uk

Yamaha EducationMusic Brand


http://www.yamahaeducation.co.uk/

“We chose Webjam because it offered the most diverse and robust platform to accomplish our creative aspirations. It seamlessly blends functional elements while keeping community at its core”

Ben Hopkins, Creative Developer, JWT

www.jwt.co.uk

JWTAdvertising Agency


http://www.jwt.co.uk/

“The Webjam platform is the ideal solution for creating and managing our online community network for Global Entrepreneurship Week”

Chris Spavin, Make Your Mark

www.unleashingideas.org

Global Entrepreneurship Week Government Campaign


http://www.unleashingideas.org/

“Being able to share editing has saved a huge amount of time and means we can get information to customers as soon as we make decisions instead of having to wait for a webmaster.”

Ian Clethero, Zone Music Education

www.musiclearninglive2009.net

Zone MediaMusic Education


http://www.musiclearninglive2009.net/

“We never expected to be able to do something so advanced – so easily!

Since we have started working with Webjam, we have managed to quadruple our readership and now have our own online community.”

Sam Lassman Watts, The Other Side magazine

www.theothersidemag.co.uk

The Other SideMagazine


http://www.theothersidemag.co.uk/

“The more I work away at Webjam I really believe I have found the solution for our needs. I feel we can provide a number of new clients in the Irish market place and perhaps provide some additional promotion for your excellent tool.”

Digital Hub

elevate.digitalhublearning.com

ElevateEducation initiative


http://www.elevate.digitalhublearning.com/

http://www.elevate.digitalhublearning.com/

"The possibility of not only having a blog, but having a two-way

conversation and growing a community to share best practices

and [offer] support seemed like a breath of fresh air.”

Yamaha Music Education

“There is an online community of people who love the mag

where they can interact with other like-minded people.

Eventually the magazine will be produced by members of

the community who write and want to be published. It will

be a first.”

Sam Lassman Watts, Editor of The Other Side magazine in

the Guardian

“Bringing people together around a community is the next way

forward for corporate blogging. Webjam combines corporate

blogs with social networks on one platform for its clients.”

Yann Motte, Webjam CEO on NMA

Webjam partners in the press

www.webjam.com/webjam/press


http://www.webjam.com/webjam/press

Webjam Overview June 2009

Documents

Transcript of Webjam Overview June 2009