Customer intent is getting

lost

Intent to purchase

insightsIntent to complain &

dissuade others

What

does

customer

intent

mean

Insights businesses can act on

0

500

1000

1500

2000

2500

3000

3500

Mic

rom

ax

XO

LO

Ka

rbo

nn

No

kia

htc

Sa

msu

ng

LG

son

y

ap

ple

gio

ne

e

len

ovo

xia

om

i

CUSTOMER SERVICE ISSUES

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Mic

rom

ax

No

kia

XO

LO

Sa

msu

ng

htc

Ka

rbo

nn

LG

ap

ple

son

y

gio

ne

e

len

ovo

xia

om

i

QUERIES/FEEDBACK

0

2000

4000

6000

8000

10000

12000

Mic

rom

ax

XO

LO

Sa

msu

ng

No

kia

Ka

rbo

nn

htc

ap

ple

LG

gio

ne

e

len

ovo

son

y

xia

om

i

SALES LEADS

* Data crawl over 2-3 days and varies by brand

Galaxy core

Galaxy core lte

Galaxy gear

Galaxy grand

Galaxy grand 2

Galaxy mega 58

Galaxy note 3

Galaxy s iii

Galaxy s3 neo

Galaxy s4

Galaxy s4 i9500

Galaxy s5

Galaxy star

Galaxy trend

Galaxy trend s7392

Galaxy

Grand 2

25%

Galaxy S4

12%

42% of Micromaxservice issues are battery related, 2X

of industry

1M social conversations analyzed

36% leads are for Dual-SIM

smartphones priced under Rs. 15K

Screen size feedback - 5” LCD screen size is the

sweet spot

Qurater has built

the deepest

intelligence for

actionable sales

leads, customer

issues and brand

insights.

Technology*

Automobiles

Travel* CE, mobile/smartphone and all products over a >$100 value

IND

US

TR

IES

Data Mining

Industry specific filters

NLP

Service framework

HOTSPOT detection

Conversation Analytics

feedback, queries, complaints mined from

social platforms and any web site

classify conversations based

on filters specific to each

industry

natural language processing to

discover context, insights from

conversations

techniques, technologies & business rules to

engage & respond to customers in real time

derive brand insights

accurately and

instantly by filtering

through the noise

real time discovery of

customer service

issues or sales

demand before they

become

un-manageable

Approach & Capability

Sales Lead Generation

SOCIAL

PLATFORMS

(fb, tw, g+)

PRODUCT REVIEW

SITES

(CNET.com)

Mine Conversations for

purchase intent (apply

industry specific filters)

CRM SOLUTION

INTEGRATION

Integrate into existing

CRM solutions

DIRECT MESSAGE

PERSONALIZED

OFFERS

Contact users with

promo offers-

traffic to your site

Mine for purchase intent &

contact with personalized offers

USER PROFILES

(SOCIAL)

Profile of users that

have demonstrated

purchase intent

24

5

4531

27

9

1. Battery 2. Screen 3. Network

4. Service Center 5. Software 6. Other

Service Complaints Volume

Complaints Categorization

2

12

9

18

4

15

A500 B700

Q600 Q800

Product Categorization

0 50 100 150

Channel Categorization

0 20 40

KA

AP

TN

MH

JK

DL

MUM

GOA

KL

UP

AP

MI

NG

Pla

ce

Ca

teg

oriza

tio

n

Customer Service

15

48

120

90

Feedback

Query

Complaints

News/Mktg

Conversation

Categorization

0

5

10

15

20

25

30

0

100

200

300

400

500

600

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10-A

pr

11-A

pr

12-A

pr

13-A

pr

14-A

pr

15-A

pr

16-A

pr

17-A

pr

Volume Response Volume

SLA Violations Response Time

Customer Service ConsoleService rep management console Management Dashboard

Uniqueness

Source Agnostic Data Discovery, Mining & Structure Extraction

Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific

dimensions

Customizable analytics with industry leading visualization techniques

Technologies for increased efficiency and responsiveness

Focused deep analysis leads to Qurater providing inherently

better insights and dataCustomer

Service Use-

Case

Sales Lead

Use-CaseBrand Insights

Comprehensiv

e Data Mining

Industry

Specific

Signals

Social Listening

Tools ✖ ✖ ✓Limited to

Social Platforms ✖

Customer

Service Tools ✓ ✖ ✖Limited to

Social Platforms ✖

✓ ✓ ✓Source

Agnostic ✓

Qurater

Advantage /

Uniqueness

Industry specific

approachUnique Offering

Custom analytics

& better

visualization

Social + any web

site

Source Agnostic

3 focused

industries with the

deepest

intelligence

Qurater Business EdgeBig Data Approaches for Customer Care & Acquisition

Founding Team

Rakshit DagaFounder & CEO

Sumit MishraFounder & Chief Qurater

Prashanth AdirajuCo-Founder &

Chief Product Officer

Each founding member brings 15+ years experience defining, developing & selling technology

products