Video Strategy, The internal PITCH
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video & what we know Countries Update
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Transcript of Video Strategy, The internal PITCH
video & what we know
Countries Update
Millenials are weapons of mass consumption
Thier interest is temporary
So is their attention...
That’s why this was so popular
If you don’t know what that was
a) Shame on you
b) Google ‘harlem shake’*
*DISCLAIMER: Not now, after the webex I need 5 minutes more attention and p.p.s: I am also not responsible for any harlem shake addiction, workplace procrastination that occurs hereinafter*
They don’t like being sold to...
...Sold to or lied to?
Both
They want reality
They want the good, the bad and the ugly
They also like to be entertained...
So here’s the plan
All video content will be produced in-house
Yes. You read that right.
Congratulations: you are all now Chief of Content
• Download the app• And start shooting• When a month of #nofilter content is in• Send it to us at Global• The branded interlude and end frame will be
added• And the content will be uploaded
... Yes: it’s that simple
Hyperlapsehttps://itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917?mt=8
• Download the app• And start shooting• Take fly on the wall footage of our office
environment: receptions, restuarants, coffee areas: our life in Ferrero• Send it to us at Global• The branded interlude and end frame will be
added• And the content will be uploaded
... Yes: it’s that simple
Thunderclaphttps://www.thunderclap.it/projects/16529-a-global-announcement-from-eb?locale=en
Thunderclap.mp4
• When we need to make some noise • Sign up via Twitter or Facebook via the link
GEB will email• The message will automatically post to your
network at the specified time• That’s all
... Yes: it’s that simple
Any questions?
