LANA DEL REY GODS AND MONSTERS

The main theme for our music video is the idea of the seven deadly sins which is derived from the Bible. These include envy, gluttony, greed, pride, lust, sloth, vanity and wrath. We want to focus on the sins of gluttony, greed and lust as these are the ones that are evident in the lyrics to ‘God’s and Monsters’.

INITIAL IDEAS

We will show 3 women representing the sins:• Gluttony – a woman pouring black paint over

herself from a milk carton, shot in slow motion for cinematic effect. This will symbolise indulgence and consumption.

• Greed – the song focuses on the want for sex and money, we had the idea of using gold glitter and dollar bills to represent the want for money. A woman will also be shown being showered in these objects.

• Lust – to show this, we had the image of a woman surrounded by men in black suits and masks, and maybe a red rose representing the collective “man” and not an individual, alluding to sexual relations with more than one person. We would also make the stylistic choice in editing of having this in black and white, with the red rose remaining in colour.

We're going to aim our music video to a target audience of young adult females from the age of 16 - 25. This age range has been chosen to market our video towards because the concept of the music video effects mainly women of this age, so they're able to relate to it. These girls can be identified with the indie stereotype, though a large majority can be classed at 'alternative'.

TARGET AUDIENCE

Indie:Those who do not conform to widespread trends from music, fashion and film. Tend to have more of a quirky nature and like things that are out of the ordinary Prefer things with a history opposed to something new and modern, e.g listening to vinyl's rather than CD's

The video could also be aimed towards men of the same age as they may be interested in the artist/her music. We are aiming to fill the spot next to Florence and the Machine and Lana Del Rey in the music industry with our star, and therefore reaching a large mainstream audience, as well as the independent/obscure music scene.

INSPIRATIONWe are taking our inspiration from other medias, as well as music/music videos. The stylistic features of our music video would be: - slow paced tracking shots/camera movement - dreamy texture/filter effects - art house style and theme - expressionist and surrealist imagery - montage and photographic elements - visual rather than narrative - strong use of symbolism and intertexuality.

Stealing Sheep – screenshots from their music videos that have inspired us with this idea.

GREEK MYTHOLOGY

Epicurus' philosophy is based on the theory that all good and bad derive from the sensations of what he defined as pleasure and pain: What is good is what is pleasurable, and what is bad is what is painful. His ideas of pleasure and pain were ultimately, for Epicurus, the basis for the moral distinction between good and evil. If pain is chosen over pleasure in some cases it is only because it leads to a greater pleasure. Although Epicurus has been commonly misunderstood to advocate the rampant pursuit of pleasure, his teachings were more about striving for an absence of pain and suffering.

LOCA

TION We have had a few ideas about where to film certain parts of our video. Emanuel pool in Cambridge, where we have connections that will allow us to access this privately. Wisbech Library, which would look great on camera and reflect an era, and Grantchester Meadows which would provide a good setting for the lust scene.

We think the black paint scene would be most effective against a white wall, and therefore would need to look for a room where we could do this. If not, then we will plan to shoot this outside against a white backdrop.