Using Personalisation To Reduce The Friction

#digitalmarketing #travel @SagittariusMktg

Paul Stephen, Sagittarius Marketingcustomer lifecycles and conversion

Miranda Hobbs, iAdvizereal-time customer service

Dee Edwards, Tell Tale Traveltales from a specialist tour operator

Tim Gunstone, Eye For Travelthe new always-connected travel consumer

Fasil Shah, Sitecorecustomer engagement workshop

Q&A Panel



customer lifetime value.(CLV)

def: Customer revenue less the cost to acquire and then serve the customer


value to relationships.calculate profitability.guides marketing decisions.focus and loyalty.

customer maturity model.

consumer digital ecosphere.

commerce

content

community


Mary Meeker, internet trends 2014

#digitalmarketing #retail @SagittariusMktg

reducing the frictionmake it easier for the customer.

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200,000

visits

2,000

bookings

1%

conversion


#digitalmarketing #retail @SagittariusMktg

reducing the friction.

22%lower

bounce rate

7%increase holiday searches


32%increasehotel &

packages

107%

improvement in sign ups


55%increaseonline

booking

16%growth

in business


learned, explicit& implied data.


add more.


the human API


what next?#digitalmarketing #travel @SagittariusMktg

top tips.


know your customerthink about their journeyreduce the frictionwhat can you learn what can you add?

thank you.

Paul [email protected]


Using Personalisation To Reduce The Friction

Marketing

Transcript of Using Personalisation To Reduce The Friction