Habit Summit 2015 : Reduce Friction To Increase Engagement
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reduce friction kintan brahmbhatt @kintan kintya.com
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Transcript of Habit Summit 2015 : Reduce Friction To Increase Engagement
what is friction?
physics: friction is the force resisting
the relative motion between two layers sliding
against each other.
Joshua Porter, bokardo.com
causes of friction
1. avoidable effort needed to complete a task 2. unnatural context switching 3. count and complexity of decisions
don’t punish the user for switching contexts
switch between reading and listening to a book on Kindle and Audible
without losing your spot in the book
ways to reduce friction
1. avoid avoidable effort 2. avoid context switching 3. remove decisions, keep them few and simple
“When you reduce friction, make something easy,people do more of it.” -Jeff Bezos
Join the Amazon product team in San Francisco [email protected]