User-Targeted Website Personalisation - SIUC 2011
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Site Personalisation
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Why Personalisation
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Why Personalisation
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Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Types of Personalisation
> Target Content • Information • Sales
> Users • Known • Unknown
Known Users
DCD – up front
DCD – up front
DCD – up front
DCD – up front
DCD – up front
Linked In - Encouragement
Same user – different personality
h"p://myweirdthoughts.com/wp-‐content/uploads/2009/12/mulIple-‐personaliIes-‐300x222.jpg
Unknown Users
Unknown Users
> Geo Location (API or IP) > Referral Header > Search Terms > Time of day > Day of Week > Time of Year
Best Guess Guessing Game
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Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalisation > Getting Started > Examples of Pesonalisation
Getting Started
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-‐ IdenIfy Targets
-‐ Segment Customer
-‐ Create Content Blocks
-‐ Test & OpImisaIon
-‐ AnalyIcs & Monitoring
Personalisation Targets
> Click Through Rate (CTR)
> Bounce Rates
> Goal Conversions
> Time on Site
> Page Views
> Unique Visitors
> Returning Visitors
h"p://1000words.net.au/wp-‐content/uploads/2010/09/miniature-‐book.jpg
Start Small
Identify Customer Segments
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Create Content Blocks
> Sign up forms
> Related Content listings
> Advertising Banners
> Signup Bonus
> Discount Shipping
Test & Optimize
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Analytics & Monitoring
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalization > Getting Started > Examples of Pesonalisation
Registered User – Amazon
Registered User – Amazon
Registered User – Amazon
Registered User – Amazon
ebay.com
ebay.com
ebay.com
ebay.com
Burton.co.uk
Burton.co.uk
Google Adwords – Unknown User
> Geo-location
Snag.gy– Unknown User > Operating System
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Personalisation – the bad bits
Personalisation – the bad bits
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Personalisation – the bad bits
> Look & Feel > Relocating Content > Performance > Bots
Site Personalisation
> Welcome > About Session > Why Personalisation > Types of Personalization > Getting Started > Examples of Pesonalisation > Configure Pesonalisation within Matrix
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PersonalisaIo
n Party
Today
Now
Your website
Remember the 5 steps!
h"p://www.flickr.com/photos/jon_marshall/260978898/lightbox/
-‐ IdenIfy Targets
-‐ Segment Customer
-‐ Create Content Blocks
-‐ Test & OpImisaIon
-‐ AnalyIcs & Monitoring
h"p://1000words.net.au/wp-‐content/uploads/2010/09/miniature-‐book.jpg
Start Small
Questions?
Justin Avery > E: [email protected] > T: @justinavery > M: +61407608504