Use of Social Media

USE OF SOCIAL MEDIA

2015 Region V Education & Outreach Roundtable

Kristen Cuhran Fair Housing Center of Southeastern MI

Cuhran, 9/23/2015, Region V Roundtable

WHAT IS SOCIAL MEDIA?According to Google, social media is “websites and applications that enable users to create and share content or to participate in social networking.”


SOCIAL MEDIA IS INTERACTING Social Networking

Facebook Twitter Google+ LinkedIn

Social Photo/Video YouTube Flickr Instagram

Social News Digg Reddit

Social bookmarking Del.icio.us InstaPaper


I USE SOCIAL MEDIA TO:

Inform potential complainants (or housing advocates) of fair housing laws and rights

Find testers Cultivate potential donors/supporters Spread the word on events and trainings Announce settlements Highlight campaigns Report to audiences about fair housing news from

across the country Join relevant conversations


INSTAGRAM


HASH

TAGS!

Jimmy Fallon and Justin Timberlake #Hashtag skit on Saturday Night Live.

#hashtags aren’t just for laughs though!


INSTAGRAM TIPS

1. You can only use Instagram on a mobile device.

2. You can have multiple accounts but you need to log in and out, or download another app.

3. Good Uses for Instagram: Hashtag fundraisers Directing visitors to your website Promoting events Storytelling


OKAY. YOU THINK YOU WANT TO CREATE SOME ACCOUNTS. NOW WHAT? Start with a social media plan!

Start small. Don’t launch a bunch of applications at once. Figure out: What apps you are going to use. Who is your audience? Who is going to manage what. What content you will be providing on each platform (or with

there be cross-postings, ie- your tweets get automatically posted to Facebook. Your YouTube goes directly to your website).

If you have multiple staff contributing (especially in an mid-size or larger organization) you need to have guidelines and posting rules in place. What is the “voice” of your organization? What intervals or times can people post at? Does it need to be approved? Who has the power to approve the post? Is someone in charge of event posting and someone else in news related content?

What are your goals and how will you measure success?


UM, SO WHERE DO WE GET CONTENT? Create content

Infographics Photographs & corresponding write-ups of – for

example - successfully litigated cases, reasonable accommodations

Press releases Invitations to your events

Don’t forget- everything is better with a photo!

Curate other content you think your audience will appreciate. Look for content in: News sources Search terms Social media


WHAT IS CURATION?- To curate something is to read articles and

posts, and share your organizations view on the matter at hand.

- Check out social media guru’s like Beth Kanter. She is the queen of curation.

- Beth says: “Content curation is not about sharing links as you find them. It is finding great stuff amid the noise, annotating it, organizing it, and adding your wisdom or perspective and sharing a collection of curated links in a context or time that adds value. - See more at: http://www.bethkanter.org/content-curation-2/#sthash.y3m0xMVl.dpuf”

http://www.bethkanter.org/content-curation-2/

http://www.bethkanter.org/content-curation-2/

SOCIAL MEDIA MANAGEMENT Great tools exist out there. Use them!



SOCIAL MEDIA DO’S AND DONT’S Do: Be sure to connect your platforms. Your

website should have a link to any social media you participate in, and so should your email newsletter.

Do: Use “AddThis” or another social bookmarking service on your website. Make things easy!

Do: Monitor engagement (facebook analytics, google analytics, Mention, etc). This allows you to see where people are engaging with you and where they are not.


DO’S AND DONT’S Don’t connect your social media so tightly that

every post on Facebook goes to Twitter, and every Tweet heads to Facebook. Try to tailor your content.

Don’t make your posts all about YOU (events, fundraising, & other organization-centric content). Try to post some issue-centric content to establish thought leadership of your organization if that makes sense for you.


How do you manage to do social media when there is so much “WORK” to be done?


PRIORITIZE. SOCIAL MEDIA MATTERS.

In Social Media Benchmark Study’s 2015 report, they found the following:

Email list sizes grew 11% in the past year Facebook and Twitter followers grew 42% and

37%, respectively For non-profits, social media is growing 3x

faster than email.

http://mrbenchmarks.com/2015-archive.html


LAST NOTES Take some time to read articles on social

media & nonprofits. Take advantage of free online classes! Use Hashtags! I originally chose

#fairhousingforall after researching and seeing it wasn’t overly used. If you have a specific campaign you are running, be sure to create a hashtag for it.

If you are directing people to your website (especially for a campaign) create specific “Landing Pages” or “Call To Action Pages”.

One step at a time.

2015 REGIO

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Use of Social Media

Kristen J. Cuhran, Associate [email protected]

Stay connected to the FHC

The Fair Housing Center of Southeastern MichiganP.O. Box 7825, Ann Arbor, MI 481071-877-979-FAIR (3247)fax: [email protected]

http://www.fhcmichigan.org/

mailto:[email protected]

Use of Social Media

Government & Nonprofit

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