Social media use
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Transcript of Social media use
Focus on What’s Important to Young People
vs.
Cover Topics Young People Care About:
1.News
2.Jobs
3.Rentals
4.College sports
5.Entertainment (Music, TV&Movies, Games)
6.Eat & Drink
7.Dating
How We Compete with Craigslist on Classifieds?
1. North Jersey is a big area.
2. Job classifieds are to all ages of people.
What We Going to Do Is:
1.
2. More Job information about:
• Internship
• Summer/Winter job
• Part-time job
• Volunteer
Give Them the Contents They Like.
Experiment with New Formats
1. The traditional story-and-photo approach to news
coverage may no longer be the best way to present
the news.
2. Videos
3. Use wikis to host contents related to a particular
topic or ongoing story, allowing journalists and
users to combine new updates with background and
related content.
Use bite-sized facts
NAA study referenced earlier found that:
almost universally, teens reject pages with
uninterrupted text in favor of those that offer
information in smaller, bite-sized chunks with
multiple entry points.
•Use Bullet
points and
subheadlines.
•Give each point
its own distinct
visual and
narrative space.
•Use “road signs”
and context.
Go Social -Reach Young People Where They Are.
• The majority of readers under 30 got their news using more than one
platform.
• Approximately 60% of readers under 30 got their news using one or
more digital platforms including online versions of the newspaper, email,
Twitter, and Social Networking such as Facebook.
Reach Our Young Audiences
•Engaging Audiences in a Two-Way Conversation
•Follow young people who are following us,
especially the influencers.
•Young people get a great deal (for some, all) of
their news socially from friends, family,
conversations and social networks.
•“Young people are deeply engaged in the news of
their peers, but we don’t call that news.”
---Danah Boyd, a Microsoft researcher and
expert in youth media and privacy issues